Abstract: In the presented work as object of research the fundamental contradiction between culture and a civilization which began to be shown especially sharply at a stage of transformation of industrial society in the information phase acts, one of sides of manifestation of this contradiction is process of informatization of society and in particular, in the field of the higher education.Object of research is studying of quality of education, especially humanitarian block connected with introduction in educational process of modern information, computer technologies. In research the special attention is paid to the culturological analysis of the reasons and factors, those negative tendencies which take place at the higher school in connection with wide use of informatization and a computerization in educational process. As practice shows these results in many respects contradictory and even the negative. In work the author concentrated the attention, first of all, on the analysis of the objective reasons which lead to such results. Using, mainly culturological approach, the author estimates results of work of the higher school in the sphere of informatization through a prism of criteria of culture. That, in our opinion, allows to see not only these results including negative, but to understand the nature of these reasons. As the main method of research the dialectic method of consideration and the analysis of the contradictions arising in the course of interaction of culture and a civilization including in its such aspect where the culture and a civilization interact in a particular treatment - in education where today means of informatization and computer technologies are widely used was used. On the basis of the analysis of the available facts the author comes to a conclusion about that, education this that area of human, cultural space where means of civilization impact on the person are not always adequate to his nature, and before in the sphere of knowledge, knowledge and formation of outlook and the cultural environment. Therefore absolutization of means of electronic influence and information support in education aren't always useful, and in the sphere of humanitarian preparation yield negative results. Oblivion of traditional methods of work with students, absolutization of the knowledge paradigm, to the detriment of the principles of education, narrows formation at future citizens of the country of human qualities. Without development human in the person - development of society is impossible. Eventually, not equipment and technology have to operate the world, and the person.Novelty of work consists in a new foreshortening of consideration of a problem, in those culturological approaches and criteria which will help to understand better the burning issues connected with improvement of quality of modern education. The criteria of culture which are initial in an assessment of university graduates allow to find the new methodological and methodical tools promoting development of more effective technologies in educational process.

Keywords: computerization, dialectics, civilization, technologies, science, culture, education, informatization, man, teaching

Abstract: In the present article to your attention the sociocultural process of symbolization success as a subject of study is defined as an objective of the dynamic phenomena in the framework of social communication, which has been reflected in historical eventful and cultural artifacts of human activity. Based on the generated ideas about the phenomenon of success in cultural and philological studies, we stress the need to study the procedural nature of the designated object. Hypothetically, we believe that the dynamics of the process of symbolization success reflects patterns of social and cultural development of mankind as a global system of non-hereditary information in the interaction of its constituent elements.We remain in positions of general scientific system of philosophical and analytical method to summarize the accumulated theoretical and empirical material of modern science.Although we conclude the feasibility to develop their own analytical method would not only reveal the detailed sociocultural phenomenon being studied, but also enrich the methodological basis of analysis of Cultural Studies. We believe that cognitive and perceptual components of the perception of the individual social and cultural environment are mediated by the same culture and equally participate in its cybernetic model in the form of atomic semantic structures

Keywords: phenomenology of success, category success, systems approach, sociocultural process, sociocultural self-organization, interdisciplinary discourse, symbolizing success, sociocultural space, sociocultural reality, sociocultural model

Abstract: The results of the documentary research publications about pop and rock music, performed by the authors from Eastern Europe in the period of socialism are presented in this article. The unsufficiently explored pages of history of Eastern European music journalism in the sociocultural context of the origin and evolution of rock culture are outlined. The social information and cultural communication role of rock publications of foreign authors in Russian for soviet readers is revealed. The number of publications about Eastern European pop music in the Soviet magazined during the period from 1958 to 1982 are analyzed. The author used comparative-historical and cultural methodes. The journalistic texts from newspaper and magazine soviet periodicals, as well as musical and journalistic literature of Eastern Europe are used as an empirical basis.The main conclusion is that in the times of socialism Eastern European rock journalism stood for Soviet rock fans a special information and cultural channel. The history of Eastern European rock music and the current state of the music industry in the former «socialist community» in all modern editions of Russian rock covered in a minimum volume.

Keywords: Eastern Europe, Publication, Article, Magazine, Newspaper, Rock, Music, Culture, Author, Socialism

Abstract: The object of research is the families of the Russian businessmen (Aprikosov, Botkin, Bakhrushin, Tretyakov, Mamontov, etc.) who were involved not only in the field of industrial production, trade and banking, but also in the sphere of development of Russian culture and social sphere of the post-reform period. In the article the possibility of formation of encyclopedias of one family which made the significant contribution to development of Russian culture is considered. Such kind of encyclopedic practice can be of interest as in respect of preparation of reference works, and widening of information field of historical and cultural research. The methods of historical cultural research were used. The principle of historicism and separate elements of the comporative method were used as well. The author's contribution was the analysis of format of the encyclopedic edition devoted to families of the Russian merchants and businessmen including the analysis of possibilities of representation of various information massifs, sections and blocks which will allow to reflect the main stages of life and activity of big families and their certain representatives. Teoretical and methodological bases of possibility of the encyclopedic edition devoted to a separate family were proposed.

Keywords: collecting, heritage, dynasty, encyclopedia, family, Russian businessmen, charity, patronage of arts, Russian culture, public work

Abstract: This article discusses the prospects and trends of comparative literary and philosophical study of creative legacy A.S. Pushkin and F. Nietzsche. The parallels to the world outlook of the Russian poet and the German philosopher identified by comparing the facts of life and work; attitude to antiquity, atheism, paganism and Christianity; views on human rights and modern culture. The purpose of the comparative study is explication of the philosophical significance of Pushkin's poetic world in the context of Nietzsche's ideas as the founder of the non-classical paradigm of modern philosophy. The article used the methodological principles and guidelines of such approaches as comparative literature, deconstruction and hermeneutics. The result of the study is the explication of common motifs in the outlook of Pushkin and Nietzsche. The philosophical significance of Pushkin's poetry is revealed not only on the basis the national philosophical thought (Soloviev, V. Rozanov, D. Merezhkovsky, etc..) but also in the context of European philosophy. Thus, disclosed prospects for identifying global significance of Pushkin.

Keywords: Christianity, culture, hellenism, philosophy, poetry, Nietzsche, Pushkin, atheism, man, Dionysus