Review: This article substantiates social well-being of the population as one of the key indicators of socioeconomic inequality. The author advances a scientific idea is that the system of allocation of income and national wealth formed in the post-Soviet Russia, when excessive advantages of some (small social groups) are provided at the cost of limiting functional capabilities of others (larger social groups), which severely contradicts the basic principles of inclusive society and cannot be recognized as socially fair. The conducted analysis of the peculiarities of inequality in post-Soviet Russia describes it as “socially unfair” and excessive. Such inequality negatively affects social well-being of the individuals. It is demonstrated that excessive inequality, with characteristic massive poverty (absolute and relative), in the meta-space of social well-being of the population or the Russian Federation, the prevalent type of life realization of an individual is the “negative expectations”; most significant risk factors for the worsening of social well-being are moral and emotional state of society and some status characteristics of the individual (level of education, professional activity). Using cluster analysis, the author tests the hypothesis on the impact of excessive inequality upon the level of manifestation of deviant behavior of the people in the constituent entities of the Russian Federation. Recommendations are formulated on amending the redistributive policy of the government aimed at reduction of socioeconomic inequality and improvement pf social well-being of the population.

Keywords: crime, deviant behavior, fair inequality, type of life realization, social well-being, positional competition, excessive inequality, social policy of the state, great division, redistribution policy of the state

Review: This article is dedicated to practical implementation of quantitative assessment of labor potential of the company. The author provides the results of implementation of the original methodology for calculating labor potential of the company on the example of “Foundry and Mechanical Plant” OJSC in the city of Semyonov of Nizhny Novgorod region. In the course of development of this methodology on the basis of expert assessments, the author determines the elements of labor potential and establishes correlation between them in order to calculate labor potential of the company in points. To determine the score of labor potential of the company is used the system of private indicators that characterize and substantiate each element: human resources, educational, professional, innovative, social, and economic. This process was implemented at the plant in cooperation with its management; all necessary data was collected, intermediate and total scores were calculated. The obtained total score for 2020 was 101.130 points, which is higher than the standard value of 100 points, and testifies to the good labor potential and positive dynamics of the company. The theoretical importance of the acquired results lies in the fact that they can serve as the foundation for the development of methodological guidelines for quantitative assessment of labor potential of the company. Practical relevance lies in the possibility of their actual application in human resource management of the company “Foundry and Mechanical Plant” OJSC.

Keywords: standard, plant, particular indicator, labor potential, component, quantitative assessment, integral indicator, basis, calculation method, innovative activity

Review: The subject of this research is the digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The object of this research is the construction small and medium-sized enterprises in the conditions of modern digital economy and the global socioeconomic crisis caused by the COVID-19 pandemic. The goal of this article consists in the analysis of peculiarities of digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The research data was collected via he method of in-depth interviews with the representatives of Russian construction small and medium-sized enterprises, and analyzed using the method of thematic analysis. The hypotheses were advanced and proved on the the impact of digital transformation of marketing strategies of the construction small and medium-sized enterprises upon their competitiveness in the conditions of modern digital economy. The article indicates the growing role of digital transformation of the construction small and medium-sized enterprises in the conditions of modern digital economy and global socioeconomic crisis caused by the COVID-19 pandemic. As a result of research, the author obtained the key characteristics of digital transformation of the construction small and medium-sized enterprises, including the questions of awareness of the informants about digitalization, digital transformation marketing strategies and development strategies of the informant companies, level of digital literacy of the employees of the construction small and medium-sized enterprises, barriers and changes in the process of digitalization, forecasts for the future digital development of the construction small and medium-sized enterprises, and personal perception of digital transformation by the informants. The acquired data can be used by the construction small and medium-sized enterprises in development of the technology for creating digital strategy, formulation of the corresponding scientific-methodological and practical recommendations in the area of their innovation development.

Keywords: small enterprises, development strategy, construction companies, business processes, marketing strategy, SMEs, Internet marketing, digital transformation, digitalization, digital technologies