Abstract: The article presents the results of a theoretical analysis of significant sociological, economic, psychological and related concepts of consumer society and consumer behavior. It is shown that the evolution of these concepts has a pronounced division into stages corresponding to the historical trends of the emergence and development of consumer society as a socio-economic phenomenon. Organically interconnected with the formation of consumer society was the formation of typed consumer behavior practices, which today is characterized by a complex structure, and its specific forms depend on a significant number of factors of the most diverse nature. These forms need to be comprehensively studied in order to use the acquired knowledge in the activities of both commercial enterprises and public administration. Consumption within the framework of this stage was considered most often as a derivative of class or estate, and its most prominent representatives were K.Marx (consumption as belonging to a class), M.Weber, T.Geiger, T.Veblen (theory of prestigious consumption), G.Simmel (theory of fashion), V. Sombart (theory of luxury). Further studies of consumer behavior began to be conducted mainly within the framework of economic theory, behavioral economics and marketing at the beginning of the XX century. The Marxist idea of "commodity fetishism" was continued in the writings of J.Baudrillard (criticism of consumer society), and the concept of M. Weber – in the so-called "class factions" of P. Bourdieu, and the ideas and J.Baudrillard and P. Bourdieu (habitus as an "acquired system of generative schemes") are quite popular today in sociological, socio-cultural and socio-philosophical concepts of human behavior in general and consumer behavior in particular. The "new" theory of consumption was proposed by G. Becker, K. Lancaster and J.Stigler, and M. Friedman and J.Dusenberry formulated the concepts of permanent income and sustainable consumer practices, respectively, to explain "advanced consumption".

Keywords: level consumed, products, signs, society, consumption, evolution of concepts, consumer choice, consumer behavior, consumer society, the economic subsystem of the company

Abstract: The subject of the research is the problem of finding the most effective ways of interaction of the existing institutional environment, as a set of state institutions and organizations, with such a part of the young population of the country as students. The purpose of this work is to identify promising communication technologies based on modern information technologies and tools for influencing the formation of institutional trust among students by public authorities, state institutions and their individual representatives in the context of the development of the global information space of the Internet. The following methods are used in the work: observation, analysis, system, structural-functional, synergetic methods. The novelty of this work lies in the formation of a system of methodological recommendations for the development of modern communication technologies as a factor in stimulating institutional trust in authorities on the part of students in the digital space and the real socio-political space. The groups of recommendations have been identified containing specific tools for influencing the formation of institutional trust among students, which can be used in the work of relevant ministries and departments in terms of youth policy, organizations of regional and local authorities and other state institutions. The article was prepared based on the results of research carried out at the expense of budgetary funds under the state assignment of the Financial University on the topic: "Development of methodological recommendations for increasing institutional trust in student authorities in the online information space in the context of global cultural and digital transformations" (VTK-GZ-PI-48-23).

Keywords: the human-centered state, authorities, social institutions, gospablik, digital communication technologies, student youth, institutional trust, gosweb, digital government, social network

Abstract: The article deals with the topical issue of the quality of life of the rural population on the example of the Kulundinsky district of the Altai Territory. The methodology of quality of life research is based on structural functionalism and symbolic interactionism. The study of the quality of life was carried out by both qualitative and quantitative methods, and the components of the quality of life themselves were based on both objective and subjective levels. Methods such as a questionnaire survey of the population, an expert survey in the form of an in-depth interview, a focus group, and document analysis were used in the work. This article presents the results of a sociological study in the period from 2022 to 2023, which allows you to track the small dynamics of the quality of life of the rural population, to detect real changes associated with objective and subjective parameters. The novelty of the study lies in a comprehensive assessment of the dynamics of the quality of life of the rural population of a particular municipality, which allows us to study the issues of the quality of life of the population at a deep level, both at the empirical level and at the level of theoretical generalizations. The results of the sociological research showed that a number of objective components of the quality of life have noticeably increased compared to the previous year, as for the subjective component, we can also state some improvement, since the population feels real care about itself in the person of the district administration, village councils and the government of the region. Special attention should be paid to the need to extrapolate the methodology of this sociological study to other areas of the Altai Territory, which allows the relevant competent authority to track point-defined problems and promptly resolve them.

Keywords: standard of living, social well-being, social optimism, subjective component, socio-economic tension, sociological research, dynamics of quality of life, modern village, Quality of life, rural life

Abstract: The subject of the study is modern approaches to the development of intersectoral social partnership in single-industry towns. Research methods: analysis of research papers and publications devoted to the problems of social partnership and the development of single-industry towns, research of practices for the introduction of intersectoral social partnership in single-industry towns of Russia. The distribution of single-industry towns in Russia has been studied. The novelty of this research lies in the fact that this article presents a new look at the interaction between government agencies, business and public associations in single-industry towns; modern approaches to the development of intersectoral social partnership are analyzed and new methods and models of cooperation are proposed. It is concluded that intersectoral social partnership is of great importance for the development of the economy and social sphere of single-industry towns. One of its main advantages is the ability to combine the resources of various parties to solve common problems. Today, intersectoral social partnership can become an effective strategy for the development of single-industry towns, will attract new investments, create jobs, support entrepreneurship and the development of education. This model of cooperation makes it possible to combine the efforts of the state, business and public organizations to solve problems related to the development of single-industry towns. With the help of intersectoral social partnership, it is possible to implement new technologies and modernize infrastructure, which will create new jobs and increase economic activity in single-industry towns.

Keywords: social sphere, cooperation, social problems, economic diversification, industrial sector, investment, intersectoral interaction, intersectoral social partnership, social partnership, single-industry town

Abstract: The subject of this paper is the system of social management, in relation to which the author attempts to identify basic strategies for combining different types of links (vertical and horizontal) and relations (impact and interaction) of this system in the context of the growing demand of society for participation in social management. The theoretical and methodological basis for the study of this subject is the concept of E. Mayo and his followers about the social orientation of management and the system-modeling approach. The specificity of the social system is that the effectiveness of each of the identified strategies should be evaluated within the framework of regional conditions in which it is formed. Based on the understanding of social management as a system, the elements of this system, types of links and relations within it are described. The scientific novelty of the work lies in the fact that it describes for the first time the identified strategies of combining these links and relations: horizontal-interacting, vertical-interacting and horizontal-impacting. The results can be used for planning strategies of interaction with different regional systems of social governance of different levels. The article concludes that social governance as a concept has prospects for development, since its basic task is to satisfy the socium's request for joint regulation of social processes.

Keywords: interaction, impact, object of management, subject of management, horizontal links, vertical links, management system, social management, socio-political system, participativity