Abstract: The subject of the research is the approaches developed in social science in the study of the sphere of creative (creative) industries. Discussions about the prospects for the development of creative economy sectors in Russia are dominated by economocentric attitudes. The subjects of creative industries are primarily representatives of the "creative" class – the entrepreneurial strata of the population. Technologies for promoting creative products aimed at a wide audience are becoming crucial. The scale of application of creative industries and the effects of commercialization act as markers of the "creativity" of a territory – a city or a region. In relation to Russian territories, according to the author's point of view, it is necessary to take into account the key trends that have developed in the sector of the impression economy and socio-cultural practices. There is an increasing need to revise a number of postulates generally accepted in foreign economics in relation to the nature and classification of creative industries. The methodological basis for the article is scientific research in the field of economics, management, public and municipal administration. The solution of the problems under consideration is based on the theories of "creative action" (D. Hawkins), "creative class" (R. Florida) and "creative city" (C. Landry). The scientific novelty of the research lies in the actualization of the problem of the correlation of categories of creativity and cultural creation of subjects of economic life in the analysis of key indicators of the development of the creative industries. Positive examples of creative practices, the relevance of this issue at the federal and regional levels, as well as the latest changes in the legislation of the Russian Federation, may indicate the emergence of a trend that can change the country's established ideas about the economy with a predominantly raw materials bias. Applying best practices in the field of creative economy can contribute to the dynamic development of cities and non-urbanized territories, alternative employment, geo-branding, and the promotion of social and business practices. Equally important are measures to expand the membership of creative industries, as well as to increase the quality of creative products.

Keywords: intellectualization of labor, geobranding, regional economy, urbanized area, creative economy, creative city, creative class, creative industries, project, creative environment

Abstract: Traditional craft villages are facing fierce competition in the context of globalization and industrialization. In order to survive and develop, the application of science and technology in the production and business process is an inevitable trend. This study aims to evaluate the effectiveness of the application of science and technology in improving production processes, enhancing product quality, expanding markets and sustainable development to increase competitiveness in the modern economic environment for traditional craft villages through a typical case study. The author used research methods such as analyzing available documents and in-depth interviews with artisans in the traditional lacquer craft village of Tuong Binh Hiep, a typical traditional craft village in Vietnam. The research results show that the application of science and technology, including automation, e-commerce and software production management, has helped traditional craft villages improve productivity, reduce costs and expand international markets. This has made an important contribution to enhancing the competitiveness of craft villages in the context of economic globalization and industrialization. However, to maintain the momentum of development and ensure sustainability in the future, long-term and comprehensive solutions are needed to optimize the effectiveness of science and technology while adapting to new global market challenges. From the opinions and analysis of the application of science and technology in Tuong Binh Hiep Lacquer Craft Village, a number of important conclusions can be drawn, showing the path of sustainable development of traditional craft villages in the context of integration. From the above issues, the objective of this study is to evaluate the effectiveness of applying science and technology to improve production processes, enhance product quality, and expand markets to help traditional craft villages in Vietnam increase their competitiveness in the modern economic environment.

Keywords: reduction of labor costs, performance improvement, e-commerce, including automation, village, handicraft, technic, traditional craft village, the science, competitiveness

Abstract: The object of the study is the anti-inflationary policy in the Russian Federation. The subject of the study is the parameters of modern anti-inflationary policy. The paper highlights the factors influencing the inflation deviation from the target and the parameters of anti-inflationary policy in Russia. Particular attention is paid to the contribution of fiscal momentum, the labor market situation, autonomous demand, administrative factors, exchange rate shifts, the effectiveness of the transmission mechanism, and coordination of monetary policy with fiscal policy. In the course of the research, the decomposition and dynamics of inflation in Russia and abroad are analyzed. The article evaluates the consequences of lowering the key rate in the current conditions, the possibility of increasing the output potential to a level corresponding to the current high aggregate demand, and the expediency of further pursuing a tight monetary policy. The research uses the following methods: graphical, comparative and coefficient analysis, vertical and horizontal, factor analysis of indicators that determine the problems of anti-inflationary policy. The information base of the study is represented by materials from the Bank of Russia and data from the Federal State Statistics Service. We identified pro- and de-inflationary factors and concluded that the positive output gap, stimulated by fiscal policy, record low unemployment, restrictions on increasing labor productivity and affordable labor, is the driver of high inflation in Russia at the present stage. The transfer of the effect of a number of tax changes to inflation will primarily depend on the further growth rates of government spending, their structure and degree of productivity. Lowering the key rate in the current conditions will worsen inflationary processes and will not allow timely increase in the potential of the Russian economy, which makes it possible to justify the need to continue to pursue a tight monetary policy. Fiscal policy has proved to be insensitive to the current monetary policy and acts significantly opposite to inflation targeting, including due to the preservation of a safe level of public debt and the low cost of servicing it. The growth of aggregate demand and the Russian economy slowed down in the last quarter of 2024, and the achievement of the target by 2026 will be facilitated by the results of recent investments in fixed assets, the absence of external shocks and the implementation of stricter fiscal policy regarding government spending.

Keywords: monetary policy, transmission mechanism, inflation factors, fiscal impulse, output gap, aggregate supply, aggregate demand, key rate, anti-inflationary policy, inflation

Abstract: This article aims to formulate strategies that contribute to improving passenger service in Cuban airports. A strategic analysis of the airport system as a whole has been conducted, specifically focusing on the Antonio Maceo Grajales International Airport (Santiago, Cuba). The development of a strategy to enhance passenger service at the airport requires a comprehensive approach, taking into account not only economic and social factors but also historical and climatic features of the region's development, as well as an analysis of the internal environment. The object of the research is the airport management system, while the subject is the formation of a strategy to improve service quality and customer satisfaction. The research objective was to formulate strategies to enhance passenger service in Cuban airports using SWOT analysis. A set of tools was utilized, including the Delphi or expert method, surveys and interviews, factor evaluation matrices, SWOT analysis, etc. The fundamental result is the formulation of a general strategy and a set of strategic actions for further development. By integrating objective data, stakeholder opinions from the micro-environment on a subjective-oriented basis, and assessments from practitioners regarding opportunities and prospects for the development of the internal environment, the proposed approach allows for the identification of non-obvious directions and opportunities for growth. The components of the airport development strategy should include: enhancing production and passenger infrastructure (updating terminals, creating comfortable waiting areas, zoning check-in points, etc.); improving the quality, accessibility, and scope of information support activities (digitizing processes, ensuring simple and convenient access to information about flights, services, and airport navigation, marketing campaigns to disseminate information about new services, and establishing feedback with passengers); developing and enhancing staff competencies (training programs, workshops, experience exchange, mentoring, and incorporating research-oriented functions for managers).

Keywords: business environment, international business, strategic analysis, business management, strategic management, service management, airport service, airport management, airport, economic sanctions

Abstract: This article analyzes the Russian labor market in the information security segment for healthcare institutions. It's noted that the active digitalization of healthcare institutions, the increased number of cyber attacks on its and the active change in legislation on information security determine the interest in research of this segment of the Russian labor market. It's shown that many publications provide data on the entire labor market in the information security segment, indicating the distribution of vacancies by industry, the distribution of vacancies by groups, requirements for candidates, salary levels, etc. At the same time, insufficient attention has been paid to the labor market in the information security segment for healthcare institutions. Based on this, research in this area requires further study. The research was mainly based on recent data from the HeadHunter and SuperJob portals. Using the example of Moscow and St. Petersburg, the most frequently found positions in vacancies were analyzed; requirements for the level of education; the structure of vacancies in terms of salary, work experience, types of employment and work schedules, as well as required labor functions. Based on the results obtained and data from known sources, conclusions are formulated. It's shown that for information security specialists working in healthcare institutions or just getting a job, not only requirements are imposed on the level of education and work experience, but also a fairly wide list of requirements for labor functions in information security. Therefore, the work of such specialists is quite complex and requires deep and versatile knowledge from various fields. This determines the difficulties in selecting a competent information security specialist for healthcare institutions. A number of general recommendations are proposed to improve the situation on the Russian labor market in the information security segment for healthcare institutions.

Keywords: information security, legislation, vacancies, labor market, management, economics, analysis, requirements, employees, healthcare