Abstract: The subject of the research is the approaches developed in social science in the study of the sphere of creative (creative) industries. Discussions about the prospects for the development of creative economy sectors in Russia are dominated by economocentric attitudes. The subjects of creative industries are primarily representatives of the "creative" class – the entrepreneurial strata of the population. Technologies for promoting creative products aimed at a wide audience are becoming crucial. The scale of application of creative industries and the effects of commercialization act as markers of the "creativity" of a territory – a city or a region. In relation to Russian territories, according to the author's point of view, it is necessary to take into account the key trends that have developed in the sector of the impression economy and socio-cultural practices. There is an increasing need to revise a number of postulates generally accepted in foreign economics in relation to the nature and classification of creative industries. The methodological basis for the article is scientific research in the field of economics, management, public and municipal administration. The solution of the problems under consideration is based on the theories of "creative action" (D. Hawkins), "creative class" (R. Florida) and "creative city" (C. Landry). The scientific novelty of the research lies in the actualization of the problem of the correlation of categories of creativity and cultural creation of subjects of economic life in the analysis of key indicators of the development of the creative industries. Positive examples of creative practices, the relevance of this issue at the federal and regional levels, as well as the latest changes in the legislation of the Russian Federation, may indicate the emergence of a trend that can change the country's established ideas about the economy with a predominantly raw materials bias. Applying best practices in the field of creative economy can contribute to the dynamic development of cities and non-urbanized territories, alternative employment, geo-branding, and the promotion of social and business practices. Equally important are measures to expand the membership of creative industries, as well as to increase the quality of creative products.

Keywords: intellectualization of labor, geobranding, regional economy, urbanized area, creative economy, creative city, creative class, creative industries, project, creative environment

Abstract: The article is devoted to the development of the private sector of medical services in our country in order to improve the health of the population, which is the main task of healthcare in general. Private clinics have advantages over public institutions: no queues, courtesy of staff, increased comfort, etc. Despite the progressive development of private medicine, there are certain problems that cannot be solved without an integrated approach to healthcare in general. The object of the study is commercial medical organizations; the subject of the study is the efficiency (profitability) of the activities of commercial medical organizations. The methodological basis of this study is comparative analysis, empirical and systematic approaches. The author pays special attention to the problems of interaction between the public and private segments in the field of medical services provided to the population. As a result of the conducted research, it was concluded that the solution of the identified problems is facilitated by the optimization of interaction between the public and private health sectors, including the optimization of financial flows of mandatory, voluntary health insurance funds and direct payments of patients. The novelty of the study lies in determining the main criterion for the effective optimization of the interaction between the public and private health sectors – the economic accessibility of paid medical services to the population. The approaches indicated in the article will not only increase the opportunities of the population in the field of healthcare, but also improve the quality of medical services in both private and public spheres.

Keywords: healthcare, commercial medical services, private medical organizations, mandatory health insurance, voluntary health insurance, health services market, competition, market pricing, affordability of services, public-private partnership

Abstract: The development of digital economy implies not only deep transformation processes for individual enterprises, but also the need for adaptations to new economic conjucture of those stakeholders, who are not ready for full-scale changes in their management and production models. Thus, managing digital transformation of tourist destination require detailed and systematic study of the needs in digitalization and the search for tools for stakeholder's adaptation to new socio-economic conditions. The qualitative research methodology “Grounded theory” is able to provide tools to resolve this problem, which approbation is the main subject of the study. This method allows to form inductively a logical concept that would describe the phenomenon and directly confirm theoretical conclusions in observations. The study resulted in key categories of needs, their interconnections and corresponding digital solutions in form of different modules of digital platform, comined by the central key category - “need to increase the involvement of all stakeholders through a collaborative digital service”. The pilot study conducted according to the proposed methodology confirmed its effectiveness in studying the needs of stakeholders of tourist market and in developing the architecture of a digital industry platform. At the same time, the subsequent prototyping of the proposed digital solutions should be carried out in accordance with the strategy of implementing the industry platform and its integration into the digital ecosystem of the Krasnodar Territory.

Keywords: platform architecture, noonomics, digital economy, tourism economy, research methodology, the basis of the theory, industry platform, digital transformation, recreation, tourism

Abstract: This article is dedicated to the development of e-commerce in the Russian Federation. The relevance of this topic is substantiated by the growth rates of this segment of commerce. The goal lies in analysis of the prospects for the development of e-commerce, taking into account the potential opportunities and challenges for the consumers, retail businesses and national economy overall. The subject of this research is the process of development of the e-commerce market. The research employs institutional approach, which implies consideration of a wide range of noneconomic factors (social, scientific-technical, technological, etc.) in the theoretical analysis of the evolution of e-commerce. The information base contains the data from the Association of E-Commerce Companies, National Association of Mail Order and Distance Selling Trade, and the works of Russian and foreign scholars. The author offers a hierarchy of concepts: e-business, e-commerce, and online trade. Tracing the history of evolution of the forms of commerce proves that e-commerce is a type of distance trading. The proposed by the author stages of development of distance trading reveals the historical peaks of its development, including separation of e-commerce. The results of analysis of e-commerce market led to the following conclusions: 1) e-commerce is one of the dynamically developing sectors of the economy, which generates new job opportunities and tax revenues; 2) the key prerequisites for the active development of e-commerce market consist in processes of digitalization and globalization of the economy; 3) the COVID-19 pandemic became a catalyst for the development of e-commerce. The development of e-commerce creates a range of opportunities and risks for all parties involved: the state, business entities, and consumers. The opportunities and risks outlined by the author may contribute to elaboration of measures aimed at utilization of opportunities and mitigation of risk caused by the development of e-commerce, which would determine its development prospects.

Keywords: opportunities, evolution, distance trade, e-commerce, trade forms, trade, digital economy, e-tradе, threats, потребители

Abstract: This article examines the scenario of game simulation “The City Started by You”. The game represents an information platform built on the basis of online game, where the players select a city they would like live in and the services they would like to use. The players are also given the opportunity to discuss and make management decisions regarding the development of their city. The game touches upon such questions as solidarity in society, meaning of paying taxes, value of local democracy, proactive budgeting, and implementation of direct online democracy. The game is aimed at the development of the skills for classification of the topical issues and separate delegated authority, liaising between the authorities and officials of the city’s self-governance and the residents, as well as engagement of city residents in urban management. The computer game not only calculates the consequences of the made by the student management decisions, but also takes into account the factors of the internal and external environment. It is noted that this game can be used as educational in schools and universities, as well as for increasing information transparency between the executive branches and municipal officials. The latter would require conducing educational online games within the framework of group classes with the municipal officials. The use of remote technologies built on the basis of game simulation “The City Started by You” allows to consider and analyze alternate solutions of topical issues, work out spatial development strategies, and form project thinking. Game simulator Constant improvements in the area of ensuring transparency of the local self-governance is essential for increasing public confidence in the local authorities, effective solution of topical issues, and successful conduct of the reforms.

Keywords: Transparency, participation of residents, open city, local issues, awareness, openness of activity, local government, business game, payment of taxes, management decision

Abstract: The subject of this research is the state and development prospects of active types of tourism in Krasnodar Krai and the city of Sochi. The object of this research is the active types of tourism. By active tourism the authors understand a trip that involves active movement to a destination, with certain physical effort, but within personal comfort zone. Special attention is given to the questions of assessment of competitive advantages of a resort city of Sochi in development of tourism, as well as to the analysis of offerings of alpine and water types of tourism in Sochi. The authors assess the tourism potential of Krasnodar Krai, current state of alpine and water tourism in Sochi; examine the propositions of tourism agencies of Sochi; as well as determine the problems and development prospects. It is concluded that alpine and water tourism in Sochi is presented by all main types; some companied do not have the official websites with accurate information, since currently of high demand is promotion of goods and services in the social networks. The scientific novelty consists in the theoretical and practical recommendations on peculiarities of development of the active types of tourism: the definition of active types of tourism from the perspective of its distinctive features is introduced into the scientific discourse; classification of active types of tourism applicable to mountain and coastal clusters of the city of Sochi is expanded; competitive advantages of Sochi on the development of active types of tourism are determined on the basis of SWOT analysis.

Keywords: Krasnodarsky region, travelling, development prospects, water tourism, mountain tourism, active types of tourism, tourism potential, SWOT-analysis, tourist flow, Krasnaya Polyana

Abstract: This article is dedicated to examination of the main trends of localization of production and distribution of added value between the developed and developing countries. The emphasis is put on the fact that in modern world, the high level of production development contributes to the emergence of intense competition among the producers of goods and services. Currently, the main competitive advantage is the production of high quality products at most affordable prices. Therefore, the manufacturers search for opportunities to reduce costs by outsourcing separate stages of production process to the countries where it can be achieved.  The subject of this research is the combination of trade and economic relations occurred between the countries in their participation in the global economy. The object of this research is the global production systems. The theoretical and empirical foundation contains the works of Russian and foreign scholars, publications of the World Trade Organization, Organization for Economic Development and Cooperation and World Bank. The relevance of the selected topic is substantiated by the growing number of foreign and national publications on the geographical diversification of production. Such studies are aimed at the improvement of methodology essential for the comprehensive assessment of the efficiency of countries’ participation in the global production systems. An important question remains the aggregation of statistical data on the international level to the single database, as well as replenishment of the existing databases with information on the developing countries. The authors attempt to give characteristics to the key world trends of the development of global chains determining the success rates of the countries, corresponding rates and benefits; as well as suggest a range of measures contributing to the more active participation of Russian in this system.

Keywords: locational determinants, globalization, competition, trade, international trade, global production chains, diversification, production process, added value, World Trade Organization (WTO)

Abstract: The mobile app market is rapidly growing and highly competitive, substantiating the relevance of the scope of positioning and promotion of mobile apps. The success of each project depends on a competent product promotion. This is especially important for developers who are short on time, money and organizational resources. All of this influences the commercialization of scientific and technological activities. As a result, high-quality and potentially high demand product cannot reach their consumers. Analyzing the secondary statistical information and applying general scientific methodology, the authors determine the prerequisites and trends of development of the mobile app market that influence the choice of instrumental means in the conditions of limited budget for promotion of these products. It is determined that the pre-sale preparation of mobile applications is a powerful way that has a positive impact on the achievement of targets. This is associated with the proper «packaging» of the application, rather than its functionality. Such approach consequently allows reducing the costs of promotion and not spend money on the use of traditional advertising. The results of this research produces recommendations for app-developers, helping developers increase the effectiveness of marketing.

Keywords: app store, app developers, IT market, distribution, marketing, promotion, mobile apps, information technologies, limited budget, competitive advantages

Abstract: The subject of this research is the state and dynamics of the development of tertiary sector of the economy of the Russian Federation. Based on analysis of the data of the Russian Federal State Statistics Service (2000-20016), the author determines the development trends in service sector in accordance with the employment indexes, work performance and innovation activity. Service sector is also viewed from the perspective of the conditions of employment (formal, considering the size of organization; and informal, level of wages, and portion of highly efficient workplaces) in comparison with the primary and secondary sectors of the economy. The analysis is conducted with application of the Fisher-Clark three-sector model, separated into types of activities in accordance with the Russian National Classifier of Types of Economic Activity. A conclusion is made on the extensive pattern of development of service sector, which provides workplaces for the majority of population of the Russian Federation; however, the level of work performance, innovation activity and wages remains very low, despite the significant number of employees with degrees. The acquired data testifies to the insufficient use of the service sector potential for economic development, improvement of living standards of the population, and formation of human capital.

Keywords: the gross regional product, innovation activity, high-performance workplaces, economic activities, productivity, employment, the service sector, primary sector, secondary sector, tertiary sector

Abstract: The subject of the research is a set of factors defining unique parameters of the development of regional public catering systems. The sector of public catering plays an important role in Russia's population employment just like in all developed countries (the share of people employed in the public catering sector reaches 0.92% of the total number of employed people). It is also important for the development of small and medium businesses (the share of business entities working in the sphere of public catering is 1.27% of the total number of business enterprises), and tourist sphere. The authors of the article emphasize the need for the differentiated approach to analyzing regional development strategies of the aforesaid economic sector. Based on that, the authors present results of the cluster analysis which allows to divide Russian Federation regions into groups depending on the key factors of the public catering development. The authors' contributoin to the topic is that they offer their own algorithm for identifying key areas in accordance with the defined peculiarities of the regional development. Quite interesting (from the research point of view) is a discovedred fact that for a number of regions referred to clusters 'Leaders', 'Outsiders' and 'Prospective Leaders', the dynamics of investments into the main capital in the sphere of public catering did not have a considerable influence on the dynamics of the turnover in the aforesaid economic sector. This creates a research basis for studying alternative factors of increasing the turnover. 

Keywords: forecasting, factorial analysis, sustainable development of the region, tourist sector, economic-mathematical modeling, turnover of public catering, cluster analysis, service trade, scenario modeling, regions of the Russian Federation

Abstract: The subject of the research is the factor set. The object of the research is the sphere of travel services. Tourism, having multilevel nature of activity affects practically all spheres of activity, as his use as the instrument of stimulation of social and economic development both on regional, and on national levels allows. The special attention is paid to the factors influencing the sphere of tourism: state regulation, places of stay, quality of the provided services, advertizing activity and others which are a basis of the offered model. Authors have offered methodology of creation of effective system of indicators of development in the sphere of travel business on rules of support of decision-making with use of the indistinct theory of sets and a method of the analysis of hierarchies. And an assessment of indicators the integrated factors, such as policy of the state are applied to construction; advertizing activity; attributes of the place of stay; quality of tourist services. Hybrid AHP-Fuzzy model as fundamentals of methodology of creation of effective system of indicators of development of the industry of tourism is developed. The analysis of system effectiveness of indicators on the basis of model of an indistinct logical conclusion, with use of a method of a variation of a factorial set with various dimensions of entrance factors is carried out. The methodology of an assessment of parameters offered in our work with use of indistinct and logical tools and expert estimation provides ranging of all factors and sub-factors defining efficiency of development of the sphere of tourism in Russia in modern international and social and economic conditions. The received results of expert research will be coordinated by the representations received from the review of literature. The weight of the main indicators of efficiency of development of the sphere of tourism, given above, clearly give answers to the main issues of this research, namely provide a clear and clear picture of actions to the Russian managers of tourism and marketing managers of travel agencies.

Keywords: model, fuzzy-logical conclusion, decision-making, hierarchical structure, development indicators, tourism, marketing, proposals, system, sphere of tourism

Abstract: The object of the research in this article is the corporate culture of the Russian pre-revolutionary business and its sources. The subject of the research is the Russian business before revolution. The problem of socially oriented business as one their main conditions of creation of business reputation is a topical issue nowadays. In her article Korobkoba examines how the problem was solved at the end and the beginning of the XX century by Russian businessmen 64% of whom were the so called Old Believers. The ethical code of Old Belief demanded honest work and business, discipline, asceticism in private life, and social responsibility. Therefore, the author studies the business ethics stated in 1912 in "The Seven Principles" of business management in Russia and the corporate culture created during that period at the enterprises. In her research the author uses analytical and comparative methods as part of the comparative analysis.  The main conclusions of the author in the comparative analysis are that in business pre-revolutionary Russian business was guided by the ethical code of Old Belief. The main thing in this code – honest work for the benefit of society which was considered as service to God. Credo of Old Believers merchants - "Everything for business – nothing for yourself". The majority of enterprise dynasties endowed big money for charity and considered a duty to care of employees of the enterprises, creating conditions for life. Such relation provided the maximum loyalty of workers to the enterprises that excluded turnover of staff and increased labor motivation, eventually, provided enterprise success of firms, determined in many respects the rapid economic growth of Russia during this period.Novelty of article is that the review of organizational cultures of the enterprises of the Russian businessmen of the end of the XIX beginning - the XX centuries of which formation business ethics of Old Belief are the cornerstone is offered.

Keywords: society, charity, business ethics, honor, labour, corporate culture, business, merchant, pre-revolution Russia, enterprise