Author Aphorism as an Element of the Manipulation Chain in the USA Election Political Discourse
Abstract.The subject of the research is aphorisms in political discourse which a frequently met phenomenon. Peculiarity of the electical political discourse preparation is the intent of a speaker to influence the target audience. In his research Kereshun focses on the author aphorism that is used as one of the techniques of influencing the target audience. Thus, the aim of the article is to analyze peucliarities of manipulative use of author aphorism in the political discourse. Aphorism is viewed as the core of a manipulative construct. In his research Kereshun has used the interpretative method and definition analysis method as well as Charles Pears' semiotic theory. The scientific novelty of the research is caused by the fact that the author studies the manipulative potential of aphorism The analysis carried out allows to define the borders as well as describe active elements of the manipulation chain that uses aphorism as the core of the chain. Moreover, the researcher extends and clarifies the definition of aphorism in general.
Keywords: world of actions, world of values, inerpretanta, manipulation, aphorism, discourse, politics, sign, technology, term
Article was received:10-09-2018
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