Lisova, S.Y. Political rhetoric: linguistic patterns.

Abstract: The article is devoted to the problems of conceptual character of language in the political sphere. The author provides the results of an empiric study on use of linguistic apparatus in political speeches for the purpose of influence on cognitive and emotional activities of a mind. The author points out the determination of political language by the social factors (use of evaluative language), studies particular forms and tactics of verbal influence of a politician, as well as the reaction of the audience. Keywords: political science, symbol, text, referent, speech, tactfulness, nominalization, metaphor, coding, rhetoric