Abstract: The subject of the study in this article is the methods of administrative activities used by the police of the Ministry of Internal Affairs of Russia in the course of preventing and suppressing offenses in the field of alcohol consumption. In particular, the author gives a brief description of such methods as "direct administrative coercion", "providing police assistance" and "police supervision", and considers the powers of the police to implement them. Particular attention was paid to law enforcement activities in the studied area in foreign countries, which allowed the author to argue the conclusion about the possibility of integrating a new partnership model of interaction between the police and society into the current domestic legislation « Neighborhood Watch».
The main conclusion of the study is the assertion that the improvement of the administrative activities of the police in the prevention of offenses in the sphere of consumption of alcoholic products will be facilitated by the integration into law enforcement of a new administrative and legal method (the "Neighbor's Watch" method), which is a set of actions aimed at using state-created social conditions for obtaining information from citizens about the facts of alcohol abuse, providing assistance to persons who are in a helpless state as a result of intoxication, as well as humanizing the procedure for transporting persons who are in a state of alcoholic intoxication to their place of residence. The introduction of this method of administrative activity of the police will make a significant contribution to the implementation of the anti-alcohol policy of the state and ensuring law and order on the streets.

Abstract: The subject of this research is the criteria for extradepartmental assessment of police performance, and the mechanism for conducting public opinion monitoring. The goal consists in the analysis of the impact of public opinion upon the performance efficiency of the bodies of internal affairs, as well as in determination of the factors affecting the formation of positive image of a police officer. The application of systemic approach in the course of this research allowed outlining the group of factors that impact the effectiveness of the bodies of internal affairs. Structural-functional analysis was used for studying the role of public opinion, identification of its development trends and conditions for the purpose of improving performance efficiency of the bodies of internal affairs. It is noted that the results of studying public opinion are an essential criterion for assessing the work of law enforcement agencies along with determination of deficiencies in their work, as well as allow make organizational and administrative decisions for their elimination. The author substantiates the growing influence of public opinion upon the current socially-oriented model of state administration. The main conclusions of this research consist in the analysis of theoretical aspects of the impact of public opinion upon the operational police activity, as well as in proposal of recommendations  on the forms of implementation of results of public opinion monitoring, which may enhance public confidence in the police, and form positive image of the employee of internal affairs agencies.