Abstract: The article is devoted to identifying common patterns of rhizomatic news headlines in Russian and Chinese leading online media. The subject of the study is the rhizomatic nature of digital media news headlines, which is manifested in the complex interrelationships of texts in cyberspace. The material is the headlines of international news from leading Russian and Chinese digital media for 2024. The scientific novelty is determined by the fact that for the first time an attempt has been made to conduct a comparative study on the main manifestations of the rhizomatic nature of news headlines in Russian and Chinese leading digital media. Being an announcement and hyperlink of an Online media news article, complex digital headline texts receive typical rhizomatic characteristics such as: interconnectedness, heterogeneity, multiplicity, nonlinearity, openness, dynamism, the status of which is not clearly defined. Their analysis determines the relevance of the study.  The research methods combine the classification of linguistic units, linguistic description, functional and semantic analysis, and comparison to identify common rhizomatic properties of news headlines from leading Russian and Chinese online media. The results of the study show that rhizomaticity is characteristic of the international news headlines of Russian and Chinese leading digital media. An analysis of the complex of news headlines in Russian and Chinese digital media based on 6 main characteristics of the rhizome showed that rhizomatic relationships are found in news headline texts, which exhibit the following properties: citation, hypertextuality, intertextuality, precedent, heterogeneity, multidimensionality, multiplicity, discreteness, fragmentation, out-of-structure, nonlinearity, deterritorialization, reterritorialization, decentralization openness and dynamism. The obtained research results can be the basis for further research in this field, and used in the practice of teaching university courses in relevant disciplines. The conclusion of the study is that rhizomaticity is the main attribute of the texts of news headlines in Russian and Chinese leading digital media.

Abstract: The article is devoted to clarifying the general patterns of intertextuality of modern news headlines in Russian and Chinese leading media against the background of globalization, informatization and digitalization. The subject is the intertextuality of digital media news headlines. The material is the headlines of the Russian and Chinese media leading digital information portals for 2023. The scientific novelty lies in the fact that for the first time a comprehensive comparative study was conducted on the main manifestations of intertextuality of world news headlines in modern Russian and Chinese leading digital media. The relevance of the research is due to the fact that digital technologies, hyperlinks, search engines, etc. have created a new unexplored textual reality in which news headlines form links with other texts in the context of the global digital Internet. The main research methods are functional-semantic, interpretative, linguistic and cultural analysis. The method of linguistic commenting was used to explain the headline texts of world news, the culturological method was used to explain the traditions of society reflected in the titles of online news articles. The contrastive method was used to identify common features of the news headlines of leading Russian and Chinese online media publications. The result of the study: intertextuality is characteristic of the news headlines of Russian and Chinese online publications, six main attributes of intertextuality of the headline texts of world news of Russian and Chinese leading digital media have been identified, such as citation, precedent, uncertainty, hypertextuality, polymodality and rhizomaticity. These attributes are widely used in the news headlines of Russian and Chinese digital media. The obtained research results can be the basis for the following studies and used in the practice of teaching university courses in such disciplines as linguistics, communication, cultural studies, political science, etc. The conclusions of the study are that the intertextuality of online media news headlines, as a concentrated manifestation of textual phenomena in the digital age, is characterized by rhizomatic diversity, entanglement, nonlinearity, polycode, openness and dynamism not only at the level of semantics, but also the form of the news headline text.