Abstract: The work is devoted to the philosophical analysis of a number of culturological factors related primarily to visual genres and forms of culture, the subsequent impact of which on the rapid development of scientific and technological progress in the last decades of the XX – first decades of the XXI century directly or indirectly influenced the features of the functioning and appearance of the interface of screen devices in their now familiar form. The historically alternating cultural requirements for transformations of visual images in relation to their perception were investigated in diachrony. Through the analysis of visual culture, the authors consider modern technology as a unity of three components: technological, socio-cultural and anthropological. These components allow us to present the technique as an integral phenomenon for philosophical consideration. The research methodology is based on the use of empirical material from the field of modern technology development, and also includes an analysis of historical, philosophical and cultural sources related to the study of technology. When comparing the mimetic forms of traditional culture with the mimetic ways of reflecting the screen-type interface, a comparative typological approach is applied. The scientific novelty of the research lies in an attempt to compare the mimetic forms of traditional culture with the mimetic ways of reflecting the screen-type interface. By comparing these forms, the authors go out to study a broader phenomenon of modern society and culture – the phenomenon of technology. This research contributes to the development of the philosophy of technology in Russia. One of the tasks of the philosophy of technology is to study the subject of technical activity, which functions today as a new technical environment, in the context of digital and nanotechnology. Technical activity is the basis for the emergence of new knowledge about society. Technology acts as a form of materialization of ideas in practice, affects the development of technical sciences, all branches of knowledge in the modern world.
Screen culture acts as a part of technical development based on the digitalization of technologies, but at the same time, it allows us to present technology as a unity of technology, man and society.

Abstract: The article, addressing the processes of technical and technological renewal and transformation of modern culture, comprehensively analyzes the phenomenon of the emergence of a new branch of socio-cultural and scientific-philosophical knowledge – technosophy. Special attention is paid to the research and purposeful study of the changes taking place in private and general scientific and philosophical methodology after the emergence of technosophy and its consolidation as an independent field of knowledge about the world of technology surrounding man.
The subject of the research is technosophy as a new branch of modern scientific and philosophical knowledge. Given the relevance and degree of elaboration of the research topic, we point out that the main problem of the study lies in the lack of a holistic understanding of this industry, as well as the heuristic significance of the methodological resources used by it in understanding the existence of man, society and culture. The methodological and theoretical basis of the research was a scientific and theoretical analysis of the history of philosophical thought, dialectical principles of development, objectivity and a concrete historical approach, which are of the most important methodological importance in the study of technosophy. The study uses general scientific principles of cognition in their concretization in relation to the study of society, as well as a comparative method for the study of technosophy. Technosophy is considered as a set of ways and approaches to reveal the essence of the processes of interaction between the person himself and the objects of technology created by him. It is noted that the modern cultural and historical era, in terms of acquiring new features, is marked by a radical change in the overall role and purpose of technical devices in human life and society. The authors consider the processes of updating and transforming the traditional scientific and philosophical methodology of studying and analyzing the world of technology from the point of view of forming a new cultural axiology, searching for solutions to problems related to this process. The authors conclude that Modern man and humanity, tightly surrounded by the technosphere they created from all sides, are entering an era of radical revision and changes in all the basic parameters of optimizing their own existence. In this regard, technosophy can act as a new branch of scientific and philosophical knowledge, describing not only these changes, but also the thinking of modern man.