Abstract: The relevance of studying the problem of the attractiveness of the city in the assessments of student youth lies in the need to understand the factors influencing the choice of place of residence and study of the younger generation. In the context of globalization and migration processes, it is important to identify which aspects of the urban environment, infrastructure and social life attract students, as well as what problems they see in their city. Today, the phenomenon of social attractiveness is becoming more and more significant, as individuals begin to form a certain social rating in the system of any interactions, which affects their choice of moving, shopping, etc. For students, the assessment of attractiveness, as a rule, is of particular importance, since many medium-sized cities during the academic year are literally filled with students seeking to get an education or to gain a solid foothold and develop in this area. The study was implemented through a combination of two data collection methods – a mass survey and a focus group. The sample consisted of students from various higher educational institutions of the city of Barnaul (n=212). The sample is based on a system of cluster selection of respondents. The prevailing part of the student youth believes that the assessment of the attractiveness of the city of Barnaul is above average, due to its high geographical attractiveness, combining the advantages of forest-steppe and foothill zones. Social, tourism and innovation components have medium attractiveness, while economic attractiveness is low due to limited career opportunities. However, with efforts at the regional level, it is possible to increase the attractiveness of the city and prevent migration outflow. The overall assessment of the attractiveness of the city of Barnaul is at an above average level. This assessment is predetermined by the fact that there is a high degree of attractiveness within the geographical component. Barnaul combines all the advantages of the forest-steppe zone and the foothill zone, and the combination of these zones makes it possible to offset the disadvantages of aridity as the main criterion of the forest-steppe zone, as well as sharp temperature drops and recurrent frosts.

Abstract: Transformations and reforms in all areas of Russian society have led to the social transformation, including an increase in the number of conflict situations. The level and quality of social well-being of people depend on their attitude, willingness to actively participate in social, economic and political processes related to both personal, family and public life. The growing social crisis has caused a significant increase in interest in the problems of social well-being or disadvantage, both for an individual and for society as a whole. In his work, the authors study in depth the impact of social disruption on the occurrence of conflicts among young people. Conflict situations often arise in youth communications, which emphasizes the need to identify and effectively resolve them. Research aimed at studying the factors of social well-being and finding mechanisms for solving social contradictions are becoming especially important for reducing the level of disadvantage. The study was conducted using a selective method. The sample consists of 348 respondents, namely, students of six higher educational institutions: AltSU, AltGPU, ASAU, AltGTU, ASMU, BUI of the Ministry of Internal Affairs of Russia. The sample size was determined by the researcher's capabilities. The method of selecting units of the general population was a quota sample, the selection parameters were the higher educational institution and the gender of the respondents. Thus, it can be concluded that the social disadvantage of young people can enhance their conflict potential. It, in turn, can result in protests, which will negatively affect the state of the whole society. Based on the theoretical analysis and the results of empirical research, we have made the following conclusions:
1. A third of young people rated their conflict potential as high.
2. According to their subjective assessments, 15% of students stated low social well-being.
3. In the areas that determine the quality of people's lives, 64.2% of respondents who classified themselves as socially disadvantaged faced conflicts.
4. More active and protesting forms of defending their opinions (participation in rallies and strikes) are chosen to a greater extent by young people who are in conditions of social disadvantage.
5. Socially well-off youth prefer to defend their interests in the form of filing complaints.