Abstract: The subject of this research is the audio guide as a relatively new multimedia product used in the sphere of tourism and education. The author determines the key advantages of using audio guide, as well as functional-linguistic peculiarities of organizing this genre of tourism discourse. Classification of audio guides is carried out based on their target audience and content. Special attention is given to examination of the prospects of using audio guides in teaching foreign languages. The author outlines the functions performed by audio guides in foreign language classes, such as entertainment, promotional, scientific-enlightening, scientific research, and educational. The scientific novelty lies in consideration of the type of educational activity that used audio guide as a modern and highly effective means of mastering foreign language skills. Audio guide not only creates favorable conditions for the implementation of educational-pedagogical activity, but also has a wide range of variations for solution of educational tasks. The use of audio guides is particularly relevant in studying the disciplines related to cultural-historical heritage of the country of origin of the language taught; they can also be used in expanding vocabulary, learning grammar, phonetics, etc. The article describes the most popular software and services for working with audio materials, as well as the examples of using a multimedia product in the classes of English phonetics.

Abstract: This article is dedicated to studying the methods of designation of color tones in the French language using adjectivized nouns. The research material consists of 90 nominations of color tones, acquired by means of continuous sampling from dictionaries and Internet sources. Nominations of such specific color tones are given on the basis of associations with the color of various objects, phenomena, and substances that have similar tone. Classification is conducted on the units under consideration, depending on the type of metaphorical transfer underlying the nomination. Special attention is turned to examination of grammatical peculiarities of application of the indicated units in the French language. The obtained results allowed determining the following types of associations in color designation: with the plant life (names of vegetables, fruit, nuts, flowers, plants, trees); with the animal world (names of fish, birds, mammals); with the natural resources, stones, and minerals; with the natural phenomena (force of sky and sea); with the gastronomy (food, sweets, seasonings, drinks); with various materials, substances and objects. The results of quantitative analysis of color tones in the French language, which was conducted for the first time, allowed revealing most productive associations in formation of color neologisms, among which are plant life, natural resources, stones and minerals. The authors’ special contribution consists in studying the grammatical peculiarities of usage the units in question in the French language. In these constructs consisting of two elements — two nouns without a preposition (main + adherent), the second element is an adjectivized noun that exercise function of an adjective. Due to adjectivization, such constructs significantly expand the capabilities of conveying color tones in the French language.