Abstract: The article discusses relevant but insufficiently developed aspects of the role of secondary images in human activity and behavior. The subject of the study is the role of emotional and sensory perception in the process of secondary image formation. C. Jung's ideas are presented, connecting the world of images with a separate world, which is built on the basis of the experience of a particular person, and this experience becomes a reality for him. E. Toffler's use of the concept of signals perceived by various sensory systems to describe images is noted. Collectively, these signals form a mental model of an individual's reality. An invariant in the interpretations of the figurative sphere stands out: an image is the quintessence of a person's subjective picture of the world, which is conditioned by the emotionally and sensually perceived signs of reality. In the context of this study, the secondary image is interesting to the authors from a practical point of view, in the sense that it can be changed by new experiences mediated by a person's emotional and sensory perception. The approach of the Leningrad psychological school is particularly noted. Within the framework of the research, the system of secondary images is most fully understood. We are most familiar with the approach of representatives of the Leningrad psychological school, which, with a global interest in humans, has most fully developed an understanding of the system of images of a person in his psyche and personality. The Leningrad School of Psychology focused on the understanding that the mental component of a person is formed from images, and at the same time is mediated by it. Their emotional and sensory component is emphasized, which is interesting from a practical point of view in the sense of the possibility of change by new experience, mediated by emotional and sensory perception of a person, and adjusted (in the process of psychological correction and psychotherapy) in accordance with his new attitude to reality.