Abstract: The article considers the possibility of measuring the quality of life of the rural population using the author's formulas on the example of the Kulundinsky district of the Altai Territory. The data obtained during the sociological research were integrated into the author's formulas and used to calculate the quality of life index and the real quality of life. The methodology of this work was based on a combination of structural functionalism and a systematic approach. The article presents the results of the author's sociological research, which was conducted in the period from 2022 to 2023. The empirical data obtained became the basis for the derivation and application of the author's formulas for the quality of life. In addition, the data obtained make it possible to reflect the current state of affairs in modern rural areas, as well as to characterize the quality of life of the rural population both in terms of objective and subjective components of quality of life.  The process of researching the quality of life was carried out both by quantitative methods – a mass survey in the form of a questionnaire n=954, and by qualitative methods – a focus group n=108, an expert survey in the form of an in-depth interview n = 30, and an analysis of documents was also applied. The novelty of this work lies in measuring the quality of life of the rural population by applying two formulas: the quality of life index and the real quality of life. The results of the calculations completely coincide with the real state of affairs in the modern village, which gives the author the right to consider them workable and actually operating. The special value of this work lies in the possibility of extrapolating the methodology of this sociological study, in particular, the formulas of quality of life to other districts of the Altai Territory, as well as to other regions. This will allow the authorities to pinpoint and quickly identify problems in certain areas and resolve them promptly, which will lead to a further increase in objective and subjective indicators of the quality of life in modern rural areas.