Abstract: This article is dedicated to studying the methods of designation of color tones in the French language using adjectivized nouns. The research material consists of 90 nominations of color tones, acquired by means of continuous sampling from dictionaries and Internet sources. Nominations of such specific color tones are given on the basis of associations with the color of various objects, phenomena, and substances that have similar tone. Classification is conducted on the units under consideration, depending on the type of metaphorical transfer underlying the nomination. Special attention is turned to examination of grammatical peculiarities of application of the indicated units in the French language. The obtained results allowed determining the following types of associations in color designation: with the plant life (names of vegetables, fruit, nuts, flowers, plants, trees); with the animal world (names of fish, birds, mammals); with the natural resources, stones, and minerals; with the natural phenomena (force of sky and sea); with the gastronomy (food, sweets, seasonings, drinks); with various materials, substances and objects. The results of quantitative analysis of color tones in the French language, which was conducted for the first time, allowed revealing most productive associations in formation of color neologisms, among which are plant life, natural resources, stones and minerals. The authors’ special contribution consists in studying the grammatical peculiarities of usage the units in question in the French language. In these constructs consisting of two elements — two nouns without a preposition (main + adherent), the second element is an adjectivized noun that exercise function of an adjective. Due to adjectivization, such constructs significantly expand the capabilities of conveying color tones in the French language.