Abstract: In the conditions of market economy, special role is played by mass media, since they represent not only a platform for promoting any category of goods and services (permitted by the country’s legislation), but also are the key channel for advertising consumer goods manufactured in any other economic sector. The current state of affairs led to the dominance of the segment of commercially oriented mass media in the modern media environment, which usually are part of the media holding and aim to benefit by any possible means, most of the time through publication of advertising materials. The subject of this article is the processes of commercialization and monopolization as the crucial factors that entailed the transformation processes in media environment, first in the United States, and later in the Russian Federation. The scientific novelty of this research consists in detailed description of the consequences of these processes, determination of the degree of influence of the global media market upon mass media of both countries, and outlining further trends in the development of journalism under such conditions. The conclusion is drawn that the lofty aims of serving public interests, creating objective and independent content, and providing adequate coverage of the events fully depend on the media owners. Therefore, open competition, wide range of offers on the market, and variety of media choices in essence are the nonexistent phenomena, namely die to commercialization and monopolization processes that characterize modern Russian and US mass media.

Abstract: Media convergence and digital revolution have become the reason of the important transformation processes that affected the editorial offices of all mass media. Constant information flow, public access to foreign media resources contributed to an unprecedented struggle for the audience. At the same time, the development of new technologies and software prompts the journalists to draw attention to the new opportunities and prospects that open up due to this. The subject of this research is the modern approaches towards interaction between the journalists and journalist with their audience, as well as use of technological capabilities within the framework of creating journalistic materials in the US mass media. The scientific novelty lies in the attempt to explore and systematize the new approaches towards creating media content that have emerged in the United States in the first half of the XXI century due to information and communication technologies and globalization of the information space, and commence to appear in Russia. Such research would allow to not only reveal the peculiarities of implementation of new techniques and methodologies in the US journalism, but also to see the development trends of the Russian journalism, since the experience of foreign colleagues has been used for decades. In conclusion, the author highlights the shift in priorities of the journalists, who prefer cooperation in creating large-scale resonance projects, rather than competition. Moreover, livening up the audience allows the journalists to involve it to creation of media content, and artificial intelligence may significantly reduce the time and financial costs to produce journalistic stories.