Abstract: The subject of the research is the socio-cultural phenomenon of lagom, which is considered through the prism of the ethical dimension and relates to the philosophy of everyday life. The author turns to the ancient Greek philosophical heritage, in which he finds the root basis of minimalism in ethics, built into the Socratic-sophistic paradigm. The study shows the relationship between the ancient Greek ethics of minimalism and eudaemonism, since they turn out to be the main aspects that can characterize the socio-cultural phenomenon of lagom from the standpoint of ethics. Lagom is most often described from the point of view of the aesthetic dimension, so the author, using its example, seeks to find out which aesthetic categories fall into the field of modern ethics of minimalism, designating such a phenomenon as an "aesthetic shift" in ethics. Such categories are: simplicity, space, moderation (measure, balance), functionality. It is they, according to the author, that form the basis for modern ethics and a new existential reality of human existence. The study uses the comparative method, which is used in the historical and philosophical context, and the hermeneutic approach to interpret the socio-cultural phenomenon of lagom. The novelty of the study is that the author for the first time introduces this socio-cultural phenomenon into the broad field of philosophical discourse in the field of ethical thought. The main conclusion of the study is that lagom is one of the phenomena of the ethics of minimalism, which can be defined as an externally existential model of human behavior and lifestyle. It includes a simplified approach to being with a characteristic desire to find balance and harmony (psycho-emotional pleasure) and achieve happiness as the ultimate goal of human existence.

Abstract: The article examines the question of the relationship between two concepts: the ancient Greek measure and the Scandinavian lagom. The author, on the one hand, turns to the heritage of ancient Greek philosophy and tries to reconstruct the main semantic characteristics of the ancient measure, and on the other hand, to the historical context of the emergence of the concept of lagom and its meaning. The disclosure of the semantic context of these concepts occurs through aspects: onto-cosmological, existential-anthropological. The author, in a philosophical and cultural manner, pays special attention to identifying the similarities and differences in the semantic content of these terms. The author also seeks to understand where the concept of lagom, as used in everyday life, can be consistent with and fit harmoniously into the philosophical context of “self-care”. This allows us to clarify the relationship between the concepts of measure and lagoma, their boundaries and specifics. The author comes to the conclusion regarding the Scandinavian lagom that although this concept carries the original conceptual load of measure as the limit of being, there is practically no philosophical development of its semantic content, that is, this concept remains in the context of myth. The existential-anthropological criterion shows that the concept of lagom can and should be used in philosophy, especially when it comes to the philosophy of everyday life, minimalism and eudaimonism. The philosophical content of the concept of lagom and its consideration as a meta-term leads the author to the conclusion that it can and should be used in philosophy, especially when it comes to the philosophy of everyday life, the philosophy of minimalism and eudaimonism. It is obvious that lagom is an independently developing term denoting a special style of everyday lifestyle, caring for oneself and the world.