Abstract: The subject of the research is the authentic aspects of the development of individuality in the Tuvan culture, built on syncretism, uniting man and nature. In such a system, society is organically included in the structure of nature. It is important to take into account that the individual is not thought of as an indivisible object of social relations, since in mythology and the religious system there are examples of likening man to any other living beings and dividing the soul into components or types. Also, the subject of the research stands out in the traditional culture, focused on continuity between generations and the preservation of ancient forms of worldview. However, understanding the ideological and cultural reasons for the emergence of new forms of individuality in Tuvan culture allows us to solve the problems of social policy, cultural policy and pedagogy. The conclusions of the study are the definition of differences in the development of individuality in the European cultural tradition and Tuvan culture. It is determined that the very concept of individuality is formed in European culture on the basis of a religious worldview, in which the concepts of the Absolute, substance and soul are formed. These concepts in Tuvan culture do not have identical forms, which is proven in the authentic forms of understanding man and soul. Universals of thinking, which inevitably developed in European culture, were not created in Tuvan culture, which operates only with a locus. The article also revealed that Tuvan culture is characterized by contextuality, leading to a shift in the source of individuality towards nature and society. As a result, it was found that individuality in Tuvan culture is revealed in the inclusion of a person in a complex of natural objects that have absolute value and uniqueness.