Abstract: This article examines the formation of a new environmental culture that promotes a positive spiritual transformation of the individual. The analysis of the environmental culture in China shows that in the center of the eco-ethical system of Confucianism is a social person, follower of environmentally moral behavior. China’s future is impossible without sustainable development of society, where positive environmental imperatives play a serious role. This paper shows the role of the Chinese leadership in the formation of a new radical and global policy that has new challenges for social thinking, the problems of environmental development of society and a new environmental strategy. The findings suggest that the problem of getting out of the environmental crisis can be solved through formation of environmental culture, as it includes all the material and spiritual values created by humanity in the process of socio-natural interactions.