Abstract: The work aims to study the idea of individual management concept, to define it, determine its significance for the managers' professional activity. The object of the study of the article is the manager's activity. The subject of the study is the individual management concept and forms of its manifestations. The authors study in detail the forms and functions of manifestations of individual management concept, determining it as a system of ideas and concepts about a place and a role of a manager in the process of management, passed through the prism of personal experience of a particular person. The article proves that the individual management concept allows revealing the stages of psychological preparation and practical readiness of an individual for management, that is very important for the analysis of management potential of a manager and improving the efficiency of joint activities. Authors use a theoretical analysis with the application of classification, analysis, and synthesis, as well as idealization and modeling as principal methods of the study. The psychological activity theory was taken as a methodological basis. The study concludes that a psychological readiness for management and an operative image of management activity are similar in their content; the only difference is their orientation. Psychological readiness actualizes the entire psychology of a manager, aims it at the correct situational response. An operative image aims at information recognition about the peculiarities of the functioning of the management system in a certain situation, taking and implementing a certain decision. The novelty of the study is due to the refining the starting signals to the formation of operational and functional image in the individual management concept.

Abstract: The aim of the work was to consider the value of creativity in solving problem situations in the process of professional activity. The object of this article is a professional activity. The subject of study - the key aspects of creativity in their professional activities. The author considers creativity in detail as a factor in solving a problem situation in a regulated and unregulated activity. It reveals aspects of the influence of activity on the specifics of the manifestation of creativity and its influence on the person. The author highlights the key points that characterize the main aspects of the dialectics of interaction and the connection between creativity, personality and professional activity. As the main method, the authors use theoretical analysis with the use of classification, analysis and synthesis. The methodological basis was taken activity and personal approaches. The conclusion of the study is that, based on the analysis of the dialectical relationship of creativity with professional activity, the activity-creative and personal-creative aspects of the manifestation of creativity in professional activity are highlighted. Of particular importance is the disclosure of the activity-creative aspect as a relationship, including the influence of activity on the specifics of the manifestation of creativity and the influence of creativity on professional activities, and the personal-creative aspect as the influence of the individual on the specifics of the manifestation of creativity and the influence of creativity on the person.