Abstract: The article examines the role of merchant, philanthropist, and collector Kozma Soldatenkov in the artistic landscape of Moscow during the 1850s-1890s. The purpose of this study is to understand the impact of Soldatenkov on the formation of museum and exhibition programs in Moscow. By analyzing his art collection and his activities as a collector, we can gain a deeper understanding of his contribution to the cultural landscape of the city. This research is based on a systematic historical approach that allows us to contextualize Soldatenkov's work within the broader context of art collecting and cultural development. The purpose of the article is to determine the contribution that he made to the development of museum and exhibition practices in Moscow, at a time when there was an increased interest not only in domestic art collecting, but also in addressing theoretical and practical challenges of artistic production. The scientific novelty of this study lies in the absence of works in Russian historiography that summarize the achievements of second-half XIX century Moscow collectors in the field of culture, focusing on Soldatenkov's position as one of the first collectors in Moscow's cultural landscape. This research is relevant due to the growing interest in understanding various aspects of collecting history in the XIXth century. Familiarity with the sources allows us to conclude that the Soldatenkov collection had been well-known to the artistic community for a long time, and its owner was not absent from the main events of cultural life. He invested heavily in the creation of public museum spaces in Moscow, and his collection itself served as a reflection of his cultural and social standing. It was a clear indicator of his support for Russian artists and his desire to strengthen the artistic life in the city.

Keywords: The Society of Ancient Russian Art, Society of Art Lovers, Rumyantsev Museum, art gallery, artistic life, Kozma Soldatenkov, The Art and Industrial Museum, patronage, collecting, All-Russian Exhibition

References:
 Gavlin, M.L. (Ed.). (1992). From the history of Russian entrepreneurship: the Soldatenkov dynasty: scientific and analytical review. Ìoscow: INION.
 Tolstyakov, A.P. (Ed.). (1984). People of thought and goodness: Russian publishers K.T. Soldatenkov and N.P. Polyakov. Ìoscow: Kniga.
 Ulyanova, G.N., Yukhimenko, E.M. (2023). Moscow entrepreneur, philanthropist, Old Believer Kozma Terentyevich Soldatenkov: a new reading of the biography. Economic history: Yearbook (pp. 9-66). Moscow, Institute of Russian History.
 Nenarokomova, I. S. (1997). Art collection of Kozma Soldatenkov. Our heritage, 39-40, 29-36.
Ignatovich, T.N. (1999). Soldatenkovsky galleries. Moscow journal, 2, 54-68.
Bruk, Ya. V. (1986). From the history of art collecting in St. Petersburg and Moscow in the 19th century. In Ya. Bruk (Eds.), State Tretyakov Gallery. Essays on history. 1856-1917 (pp. 10-55). Moscow: Khudozhnik RSFSR.
Glagol, S. (1893). Socie

Abstract: The object of the article is the artistic life of Shanghai at the beginning of the 20th century, in which the most attention is paid to the study of the activities of art societies in order to scientifically reconstruct the creative process of Shanghai of the last century. The topic of the research is the contribution of the artistic associations to the cultural life of the city. Their activities are aimed at introducing European painting techniques and modernist trends into the visual culture of the country. The article attaches particular importance to the unique character of the city, tolerant and open to experiments in the field of visual culture. The paper describes three vectors of art development through the activities of art societies: upholding the foundations of traditional Chinese painting, the active inclusion of the European visual language and the synthesis of these two seemingly mutually exclusive streams. Using the historical method, the author analyzes the activities of art societies that significantly influenced the formation of a new scenario for the development of the visual culture of Shanghai in the first third of the 20th century. Firstly, at the beginning of the last century, this metropolis became the largest economic and cultural center of China. Secondly, most of the local artists who joined public organizations received Western education. Thirdly, the activities of art societies have significantly enriched and expanded the creative possibilities of the masters, attracted the attention of the population to the fine arts, and modernized the painting traditions of China. The author of the article comprehends the influence of Russian artists on the cultural life of Shanghai, and also focuses on the emergence and development of "female" art in Chinese culture during the period under study. This research has not only theoretical value, but also practical significance, and allow to determine the scenario of the development of Chinese fine art at the present stage.

Keywords: migrant, western art, artist, art exhibitions, traditional painting, fine arts, Shanghai, art societies, China, XX century

References:
Lu Peng. (2013). The history of Chinese art in the twentieth century. Beijing, China: Novaya Zvezdnaya Press.
Xu Peng. (2014). The Art Club "Heavenly Horses" during the Period of the Republic of China. In: Zhao Zhiyi (Leeds.), Landai's world (pp. 157-158). China: Shenyang.
Zhu Boxiong & Chen Ruilin. (1989). Fifty years of Chinese Western painting (1898-1949). Beijing, China: Publishing House of Folk Fine Arts; Beijing.
Pan Xiunqin(2005). That's how I got to Shanghai. Shanghai, China: Joint Publishing House; Shanghai.
Tao Yunbai & Li Shi. (2006). The Lost History – the history of Chinese women's painting. Changsha, China: Hunan Publishing House of Fine Arts.
Xu Zhihao. (1992). Periodic review of Chinese Fine Art. Shanghai, China: Shanghai Publishing House of Painting and Calligraphy.
The author is unknown. (1913). Exhibition of women's painting and calligraphy. In: Shenbao. (pp. 18). China: Shanghai.
Wang Ren. (2007). Wearing rings with immortal talents – Associa

Abstract: The subject of this article refers to the phenomenon of culture shock based on data obtained from a survey of Chinese students studying at the Faculty of Foreign Languages and Area Studies of Lomonosov Moscow State University. The signs of culture shock as a social phenomenon and mental state are listed. The reasons leading to culture shock and its consequences are considered. In addition, the history of studying this issue by Russian and foreign scientists is widely presented. The scientific novelty of the work lies in the use of qualitative and quantitative methods for collecting and analyzing the information obtained, as well as the development of approaches to prevent such a situation.
The study shows that signs of culture shock are inherent in all Chinese students in Russia to varying degrees. However, through analysis of detailed data, it is discovered that individual differences in intercultural adaptation are more significant. Culture shock is not directly related to gender, but has a certain connection with specialties and courses. Meanwhile, this phenomenon has a greater degree of connection with character and the ability to intercultural communication (the ability to solve problems when faced with them). In addition, measures are proposed aimed at preventing this condition, as well as overcoming the communication barrier, improving intercultural communication and developing international education.

Keywords: Faculty of Foreign Languages and Area Studies MSU, overcoming the communication barrier, chinese students, Oberg, signs of Culture Shock, culture shock, cultural adaptation, intercultural communication, international education, ways to overcome culture shock

References:
Grushevitskaya, T. G., Popkov, V. D., & Sadokhin, A. P. (2002). Fundamentals of intercultural communication. Moscow: Unity-Dana.
Elistratov, V. S. (2013). Jargon of Russian capitalism at the beginning of the 21st century. As an object of lexicographic description (dictionary project). Bulletin of Moscow University. Series 19. Linguistics and Intercultural Communication, 4, 32-47.
Ignatova, I. B., & Burykina, V. G. (2010). Culture shock and ways of overcoming it by foreign students. Bulletin of the Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics, 16(4), 236-239.
Kulikova Olga Andreevna (2017). Culture shock: socio-psychological adaptation to a new cultural environment. University Bulletin, 5, 190-195.
Piterova Anna Yurievna (2014). Culture shock: features and ways to overcome. The science. Society. State, 4, 159-172.
Pavlovskaya Anna Valentinovna (2020). Interaction of cultures in international education: On th

Abstract: This article mainly studies and analyzes the artistic activity of Soviet artists in Harbin and Shanghai during the period of the Republic of China. Due to their special geographical location, Harbin and Shanghai have always been centers of dissemination and artistic exchange of Soviet art and culture in China.
The subject of the study is various types of art education and artistic activities that Soviet artists carried out in China during the period of the Republic of China. The object of the study is the influence that the spread of Soviet realistic painting in China had on the development of modern Chinese art in the XX century.
The author pays special attention to the analysis of the profound impact that the appearance of various art studios created in China, acquaintance with the artistic work of Soviet artists, as well as training with the owl, have had on the development of modern Chinese art. Soviet art has been the basis for the development of modern Chinese art from the very beginning. The novelty of this study lies in the fact that the author addresses a little – explored topic – how the arrival of Soviet artists in China, which coincided with the "Movement of Foreign Painting" in the Republic of China, influenced the formation of Chinese art. Soviet artists strongly supported the innovative artistic creativity of Chinese artists and at the same time contributed to the dominance of Soviet realistic art in the artistic landscape during the formation of China.
The main conclusions of the study are that the mass spread of Soviet art in China created new ground for traditional Chinese art, gave a continuation and a new life to traditional painting. To a certain extent, this influenced the artistic and aesthetic preferences of that time and even the general public, and also directly affected the development of Chinese art education in the XX century.

Keywords: art education, Harbin, Shanghai, painting by Russian emigrants, Russian immigrant artist, painting, artistic communication, period of the Republic of China, oil painting, Soviet artist

References:
 Khisamutdinov, A. A. (2016). Russian artists in China. Cultural heritage of Russia, 3, 66-71.
Stukov, A. V., & Khavina. A.V. (2020). From the Treaty of Nerchinsk to the Treaty of Kyakhtinsky: the first Russian-Chinese treaties. Current scientific research in the modern world, 12-5(68), 95-98.
Feklova, T. Y. (2016). Activities of the Russian Spiritual Mission in Beijing in the first half of the 19th century. On collecting information of a political and economic nature. Bulletin of St. Petersburg State University. Series 17. Philosophy. Conflictology. Culturology. religious studies, 1, 151-157. 
Rud, P. V. (2023). Images of the complex of buildings of the Northern Metochion of the Russian Orthodox Mission in Beijing (Beiguan). Kunstkamera, 1(19), 174-195. doi:10.31250/2618-8619-2023-1(19)-174-195
Smertin, Y. G. (2016). Synthesis of artistic traditions of Europe and China: the life and

Abstract: Traditional craft villages have been one of the popular socio-economic models since ancient times in many countries and regions. In Vietnam, traditional craft villages have made a very positive contribution to the overall development of the area. These successes highlighted and recognized the critically important social role of individuals and organizations in the community of craft villages. At present, in a modernizing life, traditional craft villages face great challenges in maintaining their activities in the face of changes in modern social life. Thus, this article recognizes the need to describe the changes as well as the adaptation of social roles in the economic, cultural and social life of individuals as well as organizations in the traditional craft village community today. The case study chosen in the article was the lacquer village of Tuong Binh Hiep, Binh Duong Province, Viet Nam. The main method used in this study was a survey (N = 297) of households that still produce traditional lacquerware in Tuong Binh Hiep village. Apply this method to refine observational analysis or collect available data, add useful information to help explain the factors that are changing the roles of individuals and organizations carried out nowadays in traditional craft village communities. Based on the results of the study, the author will make the most basic assessments that will serve as a prerequisite for further research to find solutions to support traditional village craft communities in Vietnam for facing the impacts of the modern life.

Keywords: handicraft villages, traditional handicraft villages, traditional, lacquer, community, social roles, social, role, transformation, modern Vietnam

References:
Lucy Smith, E., 1981. The history of the profession: the role of the employer in society. Oxford: Phaidon. P.19.
Truong Hoang Truong, 2012. Traditional craft villages of Ho Chi Minh City. Ho Chi Minh. Center for Urban Studies and Development. Pages 11-17.
Pham Con Son, 2004. Traditional Vietnamese handicraft village. Hanoi: National Culture Publishing House. Page 26.
Vincent Cable, Ann Weston and L.S. Jam, 1986. The Trade of Culture: An Experience of Indian Crafts, New Delhi. P.14.
Tran Minh Yen, 2004. Traditional craft villages in industrialization and modernization, Publishing House. Social Sciences, Hanoi. Page 86.
Mai Thoi-Hoang Ngoc Hoa-Vu Van Phuc, 2003. The development of traditional craft villages in the process of industrialization and modernization, Publishing House. National Policy, Hanoi. Page 64.
Duong Ba Phuong, 1999. The preservation and development of craft villages in the period of industrialization, Culture Publishing House. Page 142.
Gromov I. A., Matskevich I. A

Abstract: Covering one sixth of the planet's surface and experiencing global climate change, the Arctic is a place where indigenous peoples' lifestyles, eco-spiritual values and unique flora and fauna species are reproduced. Planetary humanitarian thought centres around the Arctic Ocean, metaphorically referred to as the modern Mediterranean. The challenge is to recognise the spiritual and intellectual heritage of Arctic indigenous peoples in the modern development of Arctic resources and to introduce their eco-spiritual values into the educational process. Ecospiritual values are based on a worldview that recognises the spiritual interconnectedness of man and nature, and promotes the sustainability of the ecosystem in all its diversity of natural and human spheres. The aim of our study is to identify and reveal the axiological foundations of the ecospiritual values of the indigenous peoples of the Arctic that are significant for intercultural and intercountry communication in the northern circumpolar zone of the planet.
The work uses Indigenous Methodology, the method of system analysis and synthesis, and empirical research in the Khatango-Anabar region was carried out using a combination of quantitative and qualitative sociological methods (standardised questionnaire survey, non-formalised interview, psycholinguistic experiment).
Ecospiritual values have been identified, based on the ethno-cultural model of the relationship with Mother Earth, co-synchrony with natural and climatic features and co-spatiality of ecospiritual connections in the habitat, geopsychic and spiritual connections with sacred places, where there is inter-conjunction of cosmic, earthly and natural phenomena with ecospiritual values of man.

Keywords: Khatango-Anabar region, ecospirituality, Indigenous Peoples of the Arctic, the Arctic, sociological study, anthropocene, ecosophy, Indigenous methodology, arctic circumpolar civilisation, eco-spiritual values

References:
Kovach, M. (2010). Indigenous Methodologies: Characteristics, Conversations and Context. Toronto: University of Toronto Press.
Lincoln, V. (2000). Ecospirituality: A Pattern that Connects. Journal of Holistic Nursing, 18 (3), 227-244. doi:10.1177 / 089801010001800305.
Moreton-Robinson, A. (2016). Critical Indigenous Studies: Engagements in First World Locations. Tucson, Arizona: The University of Arizona Press
Artemenko, A.A. (2020). Ascesis as an anthropological paradigm of global economic consciousness. Bulletin of the Ivanovo State University. Humanities Series, 2, 89-97.
Borisov, A. A. (2022). At The Samoyeds. In A Land Of Cold And Death. Moscow: Paulsen.
Vinokurova, U.A. (2017). Yakut values at the beginning of the XXI century. New studies of Tuva, 3. doi:10.25178/nit.2017.3.6
Vinokurova, U.A., & Yakovets, Yu.V. (2016). Arctic Circumpolar Civilization: An Educational Edition (2th ed.). Novosibirsk: Science
Gudev, P.A. (2016). The Arctic as "Global commons"? Pathways

Abstract: In order to determine the specifics and nature of the formation of the subculture of the theater spectator in Yakutsk, the history of relations between the theater and the spectator is considered. Variants of a strategy for the formation of a subculture of theatergoers in the youth environment of a provincial city (students of colleges and universities as the "backbone" of the audience) are proposed. The specifics of the subject of the study led to the use of interdisciplinary, sociocultural and cultural approaches, which made it possible to integrate the methods of cultural studies, sociology, art history, folklore and pedagogy. The culturological approach made it possible to determine the nature of changes in the cultural space. The synchronic method provided an opportunity to analyze in a slice mode and identify three stages in the formation of the subculture of the theatrical spectator. The dynamics of the formation of the subculture of theatergoers in Yakutsk in 1960-2020s is considered in detail. This is the time when the theater was formed as an organic institution of modern Yakut culture, but not something artificially introduced into the national culture. An indirect criterion base is determined, indicating the growth of the theater audience's competence: a change in the repertoire, problems, directing styles, participation in theater competitions and festivals, touring policy, pricing. Convergence of different types of cultural "consumption" is proposed: hybrid forms of work in cooperation with museums, philharmonic society, libraries; organization of creative meetings, excursions to rehearsals, pre-premiere screenings, charity events, etc. The regional specificity of the communication "theater - spectator" influences the formation of both moral and aesthetic views of the spectator; influences the national consciousness of the people, contributes to the strengthening of spiritual guidelines.

Keywords: national identity, communication links, identity, cultural consumption, dynamics, subculture of the theater audience, social institute, competence, convergence, spiritual maturity of the nation

References:
Theatre and public: Experience of sociological research of 1960-1970. (2013). ed. by V. N. Dmitrievsky. Ìoscow: State Institute of Arts Studies & CANON+.
Theatre and the Spectator in Proposed Circumstances. Expert-analytical report. (2019). edited by A. Y. Rubinstein. Ìoscow: STD RF. 54 p.
Anthology of Saha theatre: in 3 volumes. (2010). Yakutsk: Bichik.
Egorova, M. N. (2010). Theatrical public. Evolution of the questionnaire method. Ìoscow, State Institute of Arts.
Kogan, L. N. (1992). Sociology of culture. Yekaterinburg: UrGU.
Rubinstein, A. J. (2019). Theatre, spectator and state: 12 comments of an economist. Economic Sociology, vol. 20, no. 5, pp. 98-210. URL: www.ecsoc.hse.ru (accessed 18.04.2022).
Zhurenko, N. A. (2010). Youth theatrical audience: features of communicative preferences. Science about a man: humanitarian researches, no. 6. URL: https://elibrary.ru/item.asp?id=17672128 (accessed: 15.04.2022).
Shchukin, N. S. (1833). A trip to Yakutsk. St.Petersburg.
Maksimov

Abstract: In the late XIX – early XX centuries, the Buryat people were struggling to survive due to numerous social problems that had accumulated over time. The absence of basic sanitation, low cultural level and moral standards, widespread alcoholism led to mass infectious diseases and issues in reproductive health. The established menacing situation is described by the researchers, medical personnel, and representatives of the European academic science, who worked in the Baikal Region at that time. The goal of this article consists in giving an outlook on the situation from the perspective of Buryat society. The research employs the analysis of previously unpublished materials stored in the State Archive of the Republic of Buryatia and State Archive of the Irkutsk Region. This article is first to publish the notes of the little-known Buryat researcher Mangutkhan Malasagaev. He lived his entire life in the Baikal Region, was engaged in the traditional peasant activities, and thus can be considered a true representative of the Buryat people. His elementary education and lively analytical mind allowed him keeping records of his own observations, and thus leaving a range of manuscripts that describe and analyze various aspects of life of the Buryat people. The article presents his observations on social problems of the Buryat society.

Keywords: olzo, society, people, morality, medicine, kalym, demography, Buryats, tradition, ethnos

References:
Baldaev S. P. Rodoslovnye predaniya i legendy buryat. Zabaykal'skie buryaty. – Ulan–Ude: Izd–vo Buryatskogo gosuniversiteta, 2010. – 376 s.
Bashkuev V. Yu. Sovetskaya sotsial'naya evgenika i natsmen'shinstva: likvidatsiya sifilisa v Buryat-Mongolii kak element programmy modernizatsii natsional'nogo regiona (1923-1930 gg.) – Vlast'. – 2012. – ¹ 10. – S. 174-178. URL: https://cyberleninka.ru/article/v/sovetskaya-sotsialnaya-evgenika-i-natsmenshinstva-likvidatsiya-sifilisa-v-buryat-mongolii-kak-element-programmy-modernizatsii (data obrashcheniya: 20.10.2019).
Bashkuev V. Yu. Sovetskie vrachebnye reprezentatsii traditsionnogo byta buryat v kontekste kampanii protiv sotsial'nykh bolezney (1920-e – nachalo 1930-kh gg.). – Russian Federation, Bulletin of the Kalmyk Institute for Humanities of the Russian Academy of Sciences, 2018, Vol. 36, Is. 2, pp. 47-58. URL: https://cyberleninka.ru/article/v/sovetskie-vrachebnye-reprezentatsii-traditsionnogo-byta-buryat-v-kontekste-kampanii-protiv-sotsialnyh-bolezney-1920-e-nachalo-1930-h-gg (data obra

Abstract: This article is dedicated to analysis of the names of gol dmines of Barguzinsky District in the late XIX – early XX centuries. Based on the archival records of Barguzinsky District, the author examines over three hundred names, considering their location, area, owner information and registration date for the plot. The study of the names of gold mines of Barguzinsky District is conducted in the context of typological tradition of cultural geography. The author carries out the classification of names, determines the differentiating factors of nomination of sociocultural space in private gold mining; examines the interrelation between the subject of gold mining through the prism of the names of mines. The characteristic features of naming the mines in the context of cultural landscape are demonstrated. The growth of mining sites alongside the expansion of types of their nomenclature is noted. The analysis of the names of mining sited underlines the importance of gold mining with regards to strengthening increasing the size of the Barguzin Jewish community, as well as the growing role of gold industry in life sustenance of the Jewish and Russian peasants. The increase of their number reflects the expansion of gold mining areas and is directly related to migration process of the late XIX century. The repletion of name indicates massive increase in the number of the owners of gold mines and their role in the formation of toponymy. The system of creation of new names borrowed the native toponymies of the region to a lesser extent. Majority of them emerged as a result of reinterpretation of the name by a native speaker.

Keywords: life support, migration, Barguzinsky County, name, goldmine, Jewish community, topological tradition, kultural landscape, areal, group

References:
Polevoy material avtora, 2018-2019 gg.
NARB, F. 109, op.1, d. 70, L.21-21a
Teliya V.N. Vtorichnaya nominatsiya i ee vidy // Yazykovaya nominatsiya (vidy naimenovaniy). M.: Nauka, 1977.-S.129.
Zemledel'cheskaya Sibir' // Izvestiya VSOIRGO. T. XLI, 1910. – S. 143-158.
Kedrov P.P. Barguzinskaya tayga. Izd-vo: Parovaya Tipo-Litografiya P.I. Makushina, Tomsk', 1897. – 120 s.
Kal'mina L.V. Cherta osedlosti kak reglamentiruyushchiy element zhizni evreev Sibiri [30-e gg. XIX-nachalo KhKh v.] // Problemy istorii i kul'turno-natsional'nogo stroitel'stva v Respublike Buryatiya: Materialy Resp. nauch.-prakt. konf., posvyashch. 75-letiyu obrazovaniya Resp. Buryatiya. – Ulan-Ude, 1998. – S. 208-213.
Kal'mina L.V., Kuras L.V. Evreyskie obshchiny v Buryatii v kon. KhIKh – v nach. KhKh v. // Barguzin: stranitsy istorii. (Mater. nauch.-prakt. konf. posvyashch. 350-letiyu so dnya osnovaniya Barguzina).-Vyp.: 1. – Ulan-Ude, 1996.-S. 21-26
Golomidova M.V. Nazvaniya zolotykh priiskov Urala kak chast' kul'turnogo kapitala territorii: lingvokul'turologicheskiy aspekt

Abstract: This article raises a question about the social issues of British society, which were reflected in art of “The Beatles” band. Emergence of “The Beatles” have impetus to the development of protest movement of the British youth. The lyrics demonstrated not only the moods of the separate social groups, but also covered the general problems of the entire British society, which made the art of “The Beatles” one of the most relevant at the time. Moreover, attention to the lyrics of the band was caught by the fact that the examined problematic often grasped all social strata of the country. The author conducts an informative analysis of the lyrics dedicated to the aforementioned problematic. A conclusion is made that songs of “The Beatles” can be considered an incentive to the development of social protest movement in Great Britain. Analysis of the lyrics allowed suggesting that the art of “The Beatles” band not only actualized the attention of British population towards the social processes within and outside the United Kingdom, but also have become a driving force for the domestic social protest movement, which having received an impulse during the times of “The Beatles”, remains present today.

Keywords: social problems, culture, youth, social movement, protest, songs, Great Britain, influence, Beatles, protest movement

References:
Nechaeva E.A. Rok-muzyka: sotsial'noe yavlenie ili osobyy vid iskusstva? Simvolicheskoe i arkhetipicheskoe v rok-muzyke // Sborniki konferentsiy NITs Sotsiosfera. 2012. ¹ 9. S. 164-181.
Lukov Valeriy Andreevich Znaki i simvoly molodezhi // ZPU. 2005. ¹ 3. S. 209-211.
Bokarev V.V. Problema voyny i mira v obshchestvenno-politicheskoy i tvorcheskoy deyatel'nosti Dzh. Lennona (1966-1973 gg. ) // Armiya i obshchestvo. 2008. ¹ 2 S. 150-158.
Bokarev V.V. Fenomen «Bitlz» v informatsionno-propagandistskoy politike sovetskogo gosudarstva (1964-1970 gg.) // Vlast'. 2014. ¹ 2. S. 193-199.
Kornev V.V. Ideologiya povsednevnosti // Vestn. Tom. gos. un-ta. 2011. ¹ 349. S. 51-54.
Mikhel'son O.K. Ot antagonizma k sotrudnichestvu: populyarnaya kul'tura v zerkale protestantskoy teologii // Vestnik PSTGU. Seriya 1: Bogoslovie. Filosofiya. 2014. ¹ 51(1). S. 121-130.

Abstract: The subject of this study is the sociocultural practices of a university and their impact upon the city's cultural agenda. The work examines the new functions of modern universities that are meant to support the development of cultural activities in various forms of sociocultural and experimental practices, which allow discovering the potential for self-realization and self-identification of the students and urban residents. The authors underline that in the educational institution young people acquire the essential sociocultural experience, which in future will significantly influence the formation of their system of values, as well as the further activity, including professional. The article summarizes and analyzes the experience of management of sociocultural projects in Omsk State Technical University, focusing on the experience of using folk culture in fashion projects. The research is based on the sociocultural approach: the study of institutional and non-institutional aspects of social life. Culture is viewed as the main prerequisite and condition for the development of institutions, while personality – as the prerequisite for formation of its non-institutional structures. The main results of the study include the following: sociocultural practices and projects of a university should be “addressed” to the regional and city community, since the universities in modern world have a great impact upon the development of city activities, and called to form the active communities and change cultural agenda. Organizing such topical sociocultural events requires referring to the existing content of world culture and actualization of the cultural codes, which defines their importance in development of the youth subcultures. Thus, the research is aimed at identification of the mechanisms of the effect of such changes upon the urban culture.

Keywords: studenthood, design, media support, management, sociocultural practices, cultural code, culture, Siberian ethnicity, performance, fashion

References:
Ortega-i-Gasset Kh. Missiya universiteta [Elektronnyy resurs] URL: http://abuss.narod.ru/study/su/ortega_university.pdf (data obrashcheniya 12.11.2016)
Universitet kak tsentr kul'turoporozhdayushchego obrazovaniya. Izmenenie form kommunikatsii v uchebnom protsesse / M.A.Gusakovskiy, L.A.Yashchenko, S.V.Kostyukevich i dr.; Pod red.M.A.Gusakovskogo. [Elektronnyy resurs] URL: http://charko.narod.ru/tekst/monogr/1.htm (data obrashcheniya 12.11.2016)
Astaf'eva O.N. Dinamika kul'turnykh potrebnostey molodezhi: kommunikativnye i diskursivnye strategii kak instrumenty kul'turnoy politiki [Elektronnyy resurs] URL: http://connect-universum.tsu.ru/blog/connectuniversum2012_ru/179.html (data obrashcheniya 15.11.2016)
Alekseeva T.B. Sotsiokul'turnye praktiki v sovremennom obrazovatel'nom protsesse [Elektronnyy resurs]. URL: http://www.kpinfo.org/activities/research/conferences/conference-internet-2013-april/79-sotsializatsiya-sub-ektov-obrazovaniya-v-informatsionnom-obshchestve/459-2-31 (data obrashcheniya 10.11.2016)
Ermolaeva O.A. Sotsiokul'tur

Abstract: The subject of this article is the progress in the sociocultural and economic development of North Caucasus (second quarter of the XIX – beginning of the XX century). Based on the archive and documental materials the author narrates that by the end of the XVIII century the lengthy and gradually developing process of voluntary entrance of the Caucasian people into the composition of the Russian State was completed. The changes occurred in life of the highlanders after this historical act under the influence of the cultural figures of Russia and inclusion of the North Caucasus into the orbit of the capitalist relations, initiated the spread of education and literacy among them. The historical-comparative method allowed analyzing the comparable facts and based on that determine the regularities and specificities of the path of regional processes in sociocultural sphere. The article proves that the progress in sociocultural development of the aforementioned period led to the social-spiritual and political-economic revival of the highlander tribes, although there was still lack of educated people and schools. The national intelligentsia has just recently began its inception. Certain improvements in the school system, which emerged by the beginning of the XX century, primarily was determined by the active positions of the residents themselves. The reformation period became the time of future discoveries on the multinational Caucasian Krai and the unique culture of its people.

Keywords: multinational region, school construction, educators and education, national intelligentsia, North Caucasus, highlanders, pre-reformation period, voluntary membership, unique culture, Russians

References:
Tsentral'nyy gosudarstvennyy arkhiv respubliki Severnaya Osetiya-Alaniya (TsGA RSO-A). F. 123 (Direktsiya Narodnykh uchilishch Terskoy oblasti). Op. 45. D. 56. L. 1123.
Rudol'f N.F. Obzor deyatel'nosti Kavkazskogo uchebnogo okruga za 1908-1912 gg. Tiflis, 1914. 211 s.
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Tsentral'nyy gosudarstvennyy arkhiv respubliki Severnaya Osetiya-Alaniya (TsGA RSO-A). F. 49 (Otdel narodnogo obrazovaniya Ispolnitel'nogo komiteta Vladikavkazskogo okruga). Op. 23. Ll. 58-123.
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Obzor Dagestanskoy oblasti za 1899 god. Temir-Khan-Shura. 1900. 112 s.
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Dzidzoev M.U. Obshchestvenno–politicheskaya i gosudarstvenno–pravovaya mysl' v Severnoy Osetii. Ordzhonikidze, 1979. 421 s.
Gosudarstvennyy arkhiv Stavropol'skogo kraya (GASK). F. 15 (Direktsiya narodnykh uchilishch). Op. 45/34. D.

Abstract: The subject of this research is the impact of the World Festival of Youth and Students of 1957 and the Stilyagi movement upon the activity of the Komsomol. Having studied the archive materials along with the memories of the veterans as former members of Komsomol and the participants of the informal youth movement, the author overviews the established within the historical science stereotypes. The relevance of this material in many ways is connected with the upcoming in 2017 World Festival of Youth and Students and 100th Anniversary of the Komsomol (October 29, 2018). The experience of the work of the most influential and mass organization within the Russian history is being assessed from the general human and national perspectives. It is demonstrated that despite the hopes of the party and Komsomol leadership, the attitude of the regular members of Komsomol towards the Stilyagi movement was rather ambiguous. The direct measures of the Komsomol members against the Stilyagi movement at times just aroused interest towards the forbidden among the rest of the youth. The implementation into the Soviet daily life of the Western lifestyle elements encouraged Komsomol lean towards an aesthetic upbringing. The Moscow Festival of Youth and Sudents destroyed the stereotype image of a foreigner in the eyes of the youth even more. The festival is assesses as one of the very first lessons of democracy. The author underlines that there were prerequisites for the formation of dissenting views among the participants of the Komsomol themselves.

Keywords: Festival, Stilyagi, Democracy , Creation , Cultural life, Dissenting views, Propaganda, Thaw, Komsomol , Youth

References:
Shchuplenkov N.O. Vospitatel'nye kontseptsii komsomola i Russkogo studencheskogo khristianskogo dvizheniya: obshchee i osobennoe // Sotsiodinamika. 2016. ¹ 3. S. 98-125. DOI: 10.7256/2409-7144.2016.3.17539. URL: http://e-notabene.ru/pr/article_17539.html
Osipov A.G., Makarenko N.N., Milova E.A., Golovina A.A. Stilyagi. Epatazhnoe techenie v molodezhnoy srede 1940-1960-kh gg. // Interekspo Geo-Sibir'. 2011. T. 6. S. 196-210.
Denisova L. Shestoy, Vsemirnyy… K 50-letiyu provedeniya VI Vsemirnogo festivalya molodezhi i studentov // Rodina. 2007. ¹ 10. S. 120-122.
Grishakova L.V., Grishakov V.Yu. Podgotovka k VI Vsemirnomu festivalyu molodezhi i studentov 1957 g. (Na materialakh Chkalovskoy oblasti) // Vestnik Orenburgskogo gosudarstvennogo universiteta. 2011. ¹ 16(135). S. 419-421.
Gerasimova O.G. K voprosu ob uchastii Moskovskogo universiteta v podgotovke i provedenii Vsemirnogo festivalya molodezhi i studentov 1957 g. // Vestnik Moskovskogo universiteta. Seriya 8: Istoriya. 2005. ¹ 1. S. 35-64.
Skrebnev V.A., Vanin V.A. Festival'n

Abstract: The subject of the focus of this article is chosen scientific-philosophical and socio-political debate, initiated by the Research Institute of Applied Ethics, Tyumen State Oil and Gas University in the 1990s. within the public examination of the «doctrine of the success» of the group of authors of the periodical «The Ethics of success». As part of the process of socio-cultural concept symbolizing success there is reason to consider this debate as a form of social and cultural reflection, understand our socio-cultural system as a reaction to the changing conditions of development, manifested in the re-evaluation of the axiological capital, expressed in everyday socio-cultural well-established concepts, such as «success». Socio-cultural approach, common in social philosophy, psychology, sociology and cultural studies is applicable as a method of analyzing social phenomena in the historical and cultural context in identifying universal ways and patterns of human activity. Testing of the proposed method is problematic nature, because the analysis is focused on the historical and cultural context of contemporary phenomena. The novelty of the research is revealed in the author's approach to the synthesis of socio-cultural semiotic-cognitive methods allowing textually expressed tendency to regard social development as having a cultural base system reflections. We noticed by the identity of the modernist project of transformation of the social and cultural reality by total idea of educating a new type of individual Russians in the beginning and at the end of XX century, it concerns a number of controversial and poorly understood issues, attention of the scientific community which is justified in view of their relevance in the socio-cultural aspect of the management process.

Keywords: the constitution of social reality, phenomenology of success, sociocultural approach, sociocultural process, sociocultural self-organization, interdisciplinary discourse, symbolizing success, sociocultural space, methodological synthesis, modernization of the social and cultural reality

References:
Sogomonov A.Yu. Biograficheskiy proekt mezhdu vnimaniem i napryazheniem : interv'yu // Khudozhestvennyy zhurnal. – 2002. – ¹ 45. URL: http://xz.gif.ru/numbers/45/sogomonov/
Limont'ev P.S. Sovremennaya teoriya uspekha i mental'nyy relyativizm zhiznennogo proekta // Chelovek. Soobshchestvo. Upravlenie. – 2008. – ¹1. – S. 77-86.
Yakutina O.I. Sotsial'nye praktiki uspekha: diskurs povsednevnosti i sotsial'no-filosofskoe ponyatie : diss. … d-ra filos. nauk : 09.00.11. – Krasnodar, 2011. – 383 s.
Reznik, Yu.M. Sotsiokul'turnyy podkhod kak metodologiya issledovaniya // Voprosy sotsial'noy teorii. – 2008. – T. II. – Vyp. 1 (2). – S. 305-328.
Rossiyskaya ideya uspekha: ekspertiza i konsul'tatsiya // Etika uspekha: Vestnik issledovateley, konsul'tantov i LPR: Sb. st. / Obshch. red. V.I. Bakshtanovskiy, V.A. Churilov. – Tyumen' ; M: Izdanie Tsentra prikladnoy etiki i Finansovo-investitsionnoy korporatsii «Yugra», 1997. – Vyp. 11. – 272 s.
Bakshtanovskiy V.I., Sogomonov Yu.V., Churilov V.A. Etika politicheskogo uspekha. – Tyumen' ; Moskva: Tsentr prikladnoy

Abstract: In the present article to your attention the sociocultural process of symbolization success as a subject of study is defined as an objective of the dynamic phenomena in the framework of social communication, which has been reflected in historical eventful and cultural artifacts of human activity. Based on the generated ideas about the phenomenon of success in cultural and philological studies, we stress the need to study the procedural nature of the designated object. Hypothetically, we believe that the dynamics of the process of symbolization success reflects patterns of social and cultural development of mankind as a global system of non-hereditary information in the interaction of its constituent elements.We remain in positions of general scientific system of philosophical and analytical method to summarize the accumulated theoretical and empirical material of modern science.Although we conclude the feasibility to develop their own analytical method would not only reveal the detailed sociocultural phenomenon being studied, but also enrich the methodological basis of analysis of Cultural Studies. We believe that cognitive and perceptual components of the perception of the individual social and cultural environment are mediated by the same culture and equally participate in its cybernetic model in the form of atomic semantic structures

Keywords: phenomenology of success, category success, systems approach, sociocultural process, sociocultural self-organization, interdisciplinary discourse, symbolizing success, sociocultural space, sociocultural reality, sociocultural model

References:
Rozenberg, N V. Arkhitektonika uspekha v kul'ture : diss. … kand. filosofskikh nauk : 24.00.01. Tambov, 2001. 176 s.
Bukina,T V. Artisticheskiy uspekh kak sotsiokul'turnyy fenomen : Na materiale vagnerianstva v Rossii rubezha XIX-XX vekov : diss. … kand. iskusstvovedeniya : 24.00.01 SPb., 2005 289 s.
Kheyzinga, Y. Homo Ludens; Stat'i po istorii kul'tury. / per., sost. i vstup. st. D V Sil'vestrov ; komment. D E Kharitonovich. M: Progress-Traditsiya, 1997. 416 s.
Gadamer, Kh-G. Istina i metod : Osnovy filosofskoy germenevtiki / per. s nem.; red. i vstup. st. B N Bessonov. M: Progress, 1988. 704 s.
Mikhaylova, O V. Obrazovanie «cheloveka uspeshnogo»: sotsiokul'turnyy analiz : diss. … kand. filos. nauk : 24.00.01. Tomsk, 2009. 123 s.
Khaydegger M. Bytie i vremya / per. s nem. V Bibikhin. M: Ad Marginem, 1997. 452 s.
Fuko M. Germenevtika sub'ekta: Kurs lektsiy, prochitannykh v Kollezh, de Frans 1981-1982 uchebnom godu / per. s fr. A G  Pogonyaylo. SPb: Nauka, 2007. 677 s.
Kayukov, V A. Filosofsko-kul'turologicheskiy aspe

Abstract: The object of our attention in this article - socio-cultural process of symbolizing success. For us it is important to consider all components of the designated process. And at this stage of the study is interesting perceptual aspect of it, and that is our subject. The relevance of considering perception of success is dictated by the need to develop a methodology for integrating cultural analysis of socio-cultural process of symbolization of success in social practices and artifacts of culture. In this article we will touch upon the problems of intercultural communication practices in which the process of symbolization success acts as a factor of integration or conflict clash of cultures. Method of philosophical analysis and synthesis allows to update the sensual aspect symbolizing success, building on the achievements of modern science and philosophy. The main conclusion of this study is the position of the syncretic nature of image-symbol of success, which is formed in the mind of the individual by compiling broadcast culture environment. Formation of an image, a symbol of success and its testing in social practices is accompanied by positive feelings psychosomatic subjects of social communication. For a more precise description of the sensory givens culture, we propose to use the concept as affekteme (affectum) atomic element, by analogy with literature developed in a cultural categories semanteme, mifeme, morpheme.

Keywords: sociocultural space, phenomenology of success, sociocultural process, social and cultural self-organization, symbolizing success, sociocultural model, perception, morphology of culture, kulturema, affektema

References:
Bakumenko G.V. Kontsept sotsiokul'turnogo protsessa simvolizatsii uspekha // Chelovek i kul'tura. — 2014.-¹ 5.-S.59-66. DOI: 10.7256/2409-8744.2014.5.14491. URL: http://e-notabene.ru/ca/article_14491.html
Lotman, Yu M. Semiosfera. Kul'tura i vzryv. Vnutri myslyashchikh mirov [Tekst] / Yu M Lotman. – SPb: Iskusstvo, 2000. – 704 s.
Mol', A. Sotsiodinamika kul'tury [Tekst] / A Mol'; per. s fr., predisl., red., prim., B. V. Biryukova, R Kh Zaripova, S N Plotnikova. – Izd. 3-e. – M: LKI, 2008. – 416 s.
Golitsyn, G A. Sotsial'naya i kul'turnaya dinamika: dolgovremennye tendentsii (informatsionnyy podkhod) [Tekst] / G A Golitsyn, V M Petrov. – M: KomKniga / URSS, 2005. – 272 s.
Maklyuen, G M. Ponimanie Media : Vneshnie rasshireniya cheloveka [Tekst] / G M Maklyuen; per. s angl. V Nikolaev, zakl. st. M Vavilov. – M ; Zhukovskiy : KANON-press-Ts, Kuchkovo pole, 2003. – 464 s.
Sorokin, P A. Sotsial'naya i kul'turnaya dinamika [Tekst] / P A Sorokin ; per. s angl., vst. st. i komm. V V Sapov. – M: Astrel', 2006. – 1176 s.
White, L A. The

Abstract: The subject of this research is the model of socio-cultural process of symbolizing success, expanding notions of cultural mediation of social dynamics. If the category of socio-cultural process, the process of symbolization and success concept firmly established in the scientific and philosophical discourse, the concept of derivative sociocultural process of symbolization of success is used by us to actualize a new vision of dynamic phenomena. Thus, the purpose of this article is updated by the author's point of view on the cause of cultural dynamics, which is based on generated in the process of survival in the environment of genetically property culture - symbolizing success.At the heart of our research is a systematic approach to cultural phenomena. In which we describe the multi-function model of socio-cultural process of symbolizing success, it is proposed for further tested in the most pressing areas of cultural studies.The main contribution of the author in the study of cultural dynamics is a reinterpretation of modern ideas about cultural mediation sociogenesis based on a hypothetical situation causes of specific ways of mankind's survival in the environment. This method is implemented as a system of symbolization of the positive experience of the individual with the aim of social integration. The same way as a multifunctional model of behavior allows social actors through social communication to navigate the environmental and socio-cultural environment.

Keywords: orientation in culture, systems approach, sociocultural process, social and cultural self-organization, interdisciplinary discourse, sociocultural model, symbolizing success, sociocultural space, phenomenology of success, success

References:
Kuchinov A.M. Podkhod k analizu politicheskogo protsessa cherez ego vzaimosvyaz' s sotsiokul'turnoy dinamikoy – al'ternativa podkhodu «politicheskoy kul'tury» // NB: Kul'tury i iskusstva. – 2013. – ¹ 4. – S.43-52. DOI: 10.7256/2306-1618.2013.4.5567. URL: http://e-notabene.ru/ca/article_5567.html
Polishchuk V.I. Vechno yunoe i neuemnoe slavyanstvo // Chelovek i kul'tura. – 2014. – ¹ 4. – S.32-44. DOI: 10.7256/2409-8744.2014.4.14129. URL: http://e-notabene.ru/ca/article_14129.html
Mulyar, L A. Sotsial'no-filosofskie smysly obraza-kontsepta «uspekh» [Tekst] : diss. d-ra filosofskikh nauk : 09.00.11 / L A Mulyar – Pyatigorsk, 2012. – 286 s.
Kanasz T. Rol' nadezhdy i optimizma v sovremennoy kul'ture // NB: Kul'tury i iskusstva. – 2013. – ¹
– S.47-69. DOI: 10.7256/2306-1618.2013.5.10114. URL: http://e-notabene.ru/ca/article_10114.html 5.Sidorova G.P. Tsennost' professii v sovetskoy khozyaystvennoy kul'ture i obrazakh massovogo iskusstva 1960–1980-kh // NB: Kul'tury i iskusstva. – 2013. – ¹ 1. – S.61-91. DOI: 10.7256/2306-1618.20

Abstract: Article is devoted idea of Slavic peoples, slavic identity which for many remains still attractive,¬ exciting and obliging to search for ways of the realisation. The author puts questions: in what its force why ¬ to it come back again and again? And why, despite its respectable enough age, in it the touch something decided, artificial and groundless is still felt¬? The idea of slavic unity is illusory, the author believes, this unity if will be carried out, only at the initiative of the power. It is used analytical and comparative research methods that is caused by necessity of revealing of ideological essence for understanding of a real value and finding-out of the historical status of Slavic peoples.

Keywords: «a slavic science», vseedinstvo, Russia, Slavophiles, romanticism, panslavizm, Slavic peoples, history, originality, illusiveness.

References:
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Larin Yu. V. Problema sistemnogo predstavleniya form bytiya kul'tury // Deyatel'nostnoe ponimanie kul'tury kak vida chelovecheskogo bytiya: Materialy I Mezhdunarodnoy nauchnoy konferentsii. Nizhnevartovsk: Nizhnevart. gos. ped. in-t, 2003.
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Polishchuk V. I. Obraz nauki i kul'tury v sovremennoy Rossii: «vozvrashchenie so zvezd» // Deyatel'nostnoe ponimanie kul'tury kak vida chelovecheskogo bytiya: Materialy II Mezhdunarodnoy nauchnoy konferentsii. Nizhnevartovsk: OOO «PoligrafInvest-servis», 2004.
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