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Zheng L. —
Particularities of Healthy Lifestyle Promotion in China's Printed Media (the Case Study of The Popular Medicine Journal)
// Litera. – 2018. – ¹ 1.
– P. 1 - 9.
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Review: At the age of the social and economic development of modern China, the issues of physical and mental health and healthy lifestyle values are growing especially important. The present article is devoted to the role played by Chinese general audience medical publications in promotion of health-saving technologies. In this regard, the author of the article pays special attention to the general review of the genesis and gradual development of Chinese general audience medical publications in accordance with particular sociohistorical periods. The author focuses on modern printed media that transmit today's China's health care policy. The author provides results of the analysis of typological and substantial particularities of The Popular Medicine Journal issues that have been published since 2006 till 2016. This journal is a long tradition and today has a dominant position in China's printed media. The Journal publishes articles and researches of respected representatives of modern Chinese medicine. The author emphasizes the important role and main provisions of traditional Chinese medicine, and their importance for health and well-being of a modern person.
Keywords: concept of Yang-Sheng, media text, semantic content, typological features, traditional chinese medicine, healthy lifestyle, propaganda, popular scientific medical magazines, periodical, media
Otchet strategii “Zdorovyy Kitay 2020”. http://www.nhfpc.
Merzlyakova K. —
Particularities of Modality Realization in Spanish Gender Media Discourse (the Case Study of Cosmopolitan and Telva Magazines)
// Litera. – 2018. – ¹ 1.
– P. 10 - 16.
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Review: The subject of this research is functional and semantic particularities of expression modality in Spanish glamour magazines. The author of the article pays special attention to theoretical aspects of modality studies and various approaches to the matter because despite the growing interest in it, modality still remains one of the most multi-sided and contradictory phenomena in linguistics. The aim of this research is to define relationship between persuasion and illocutive modality in a media text. The author also analyzes the influence of utterances produced by a media discourse on gender construction. In her article Merzlyakova also presents results of popular Spanish glamour magazines analysis (Cosmopolitan and Telva) selected by using continuous sampling method. The novelty of the research is caused by the fact that Merzlyakova views the persuasion function in addition to illocutive force of a produced utterance as especially important functional characteristics of media texts that can be used to analyse the position of an addressant in a media discourse and his or her relationship with the audience. Analysis of the implicit manifestation of an addressant's opinion makes it clear how media manipulates values, assessments and opinions of recipients.
Keywords: utterance analysis, speech act theory, gender construction, persuasion, illocutive force, modality, discourse, media, gender, implicit realization
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