Abstract: The problem of gender specificities of human mentality is relevant within the modern sociocultural knowledge. The subject of this research is the gender mentality that defines the identity of a human as a representative of a gender. It is underlined that the principle of binary oppositions underlie the mechanism of gender mentality of a patriarchal society, which leads to the establishment of hierarchy and diverse value markedness of masculinity and femininity as the key structural elements of gender mentality. Particular attention is given to the analysis of relation to the “Other” from the perspective of binary structuring of gender mentality. Methodology contains the works of the representatives of the French Annales School, as well as the scholars who actualize gender approach in science. The author’s main contribution lies in the analysis of the transformation of gender mentality in modern society under the influence of sociocultural changes. The becoming dominant in modern society principle of decentration contributes to changing the perception of a woman as the Other, and with time grow into foundation of a new gender order.

Keywords: femininity, masculinity, patriarchy, gender mentality, gender, mentality, androgyny, binary opposition, decentralization, Other

Abstract: The subject of this research is the range of primary emotions experienced by the medieval Tamil Shaiva bhakti poets who lived in the VI-IX centuries. A profound emotional and aesthetic component of their works and biographies became a part of Shaiva poetic canon “Panniru Thirumurai”, which has records of the new ritual of worshipping Shiva, notable for the heightened emotional involvement (bhakti) of believers. The canon retains its relevance in modern India, being the source of the daily religious practice. As a result, the author reveals the presence of a substantial range of emotions in the works of all primary authors of the canon – from contemptuous-depreciative up to the absolute bliss. The consciously cultivated heightened emotionality of the adept provoked the reaching of the vivid altered states of mind, including insanity as the pinnacle of emotional hierarchy. It is demonstrated that the achievement of such altered state became a necessary condition for following the path of bhakti-yoga and the main trigger launching the mechanisms of poetry writing and visualization of Shiva’s manifestations.

Keywords: madness, darshan, love, divine grace, Śaiva canon, bhaktas, emotions, insanity, poetic gift, bliss

Abstract:  The subject of this research is the transformation process of the heritage of proto-design of costumes of indigenous peoples of the Russian Far East in the conditions of globalization, which required examination of the current local differences of the culture of indigenous peoples, their ethno-national traditions, genesis and conditions of preservation of the mechanisms of translation of ethnocultural heritage from generation to generation. Therefore, the author uses the term of “glocalization” that allows in contrast with the macro-scale globalizational dynamics of events, study the problematic of Pacific Rim and specificity of sociocultural processes taking place within this regional space at the micro-level. Methodological foundations is the concept of cross-cultural and cross-civilizational interaction, as well as a number of analytical instruments, including the concept of “information and creative space”, which in the course of this researched proved its theoretical and applied purposefulness and universality. The use of this concept contributed to the efficient carrying out of comparativist analysis of the problematic of inheriting the proto-design of costume of indigenous peoples. Within its framework, the author was able to determine the sociocultural trends and mechanism of inheriting the principles of formation of the objects of costume’s proto-design in the area of ethno- and eco- design of a modern costume. This defines the innovative importance of research, which also demonstrated the instrumentality and optimal theoretical-methodological significance of sincresis of the indicated methodological patterns.

Keywords: patterns of costume shaping, information-creative space, syncrysis, glocalization, ethno- and eco-design, protodesign of a suit, mechanisms of inheritance, socio-cultural heritage, heritage transformation, ethnonational culture

Abstract:   The subject of this research is the use of archetypical constructs within the framework of cinematic universe “The Game of Thrones”. The object is the phenomenon of the modern audiovisual arts. The key aspect of the topic is the analysis of application of the phenomenon of “Scandinavian myth” in modern film industry. This phenomenon is interpreted as a factor of transformation of mass consciousness that illustrating a set of “social myths” of globalization era, which is traced in a broad range of movies. The presented features are generalized on the example of created from the novels by G. Martin cinematic universe “A Song of Ice and Fire”, which in is named “The Game of Thrones” film’s release and is one of the brightest examples of “new mythology” in mass consciousness. The author makes the following conclusions: one of the development trends of film industry is the active use of cliché complex, which forms a special cultural reality interpreted as a Scandinavian myth, based on the fatalistic providence; using the phenomenon of time and space manipulation, the hi-tech types of art form the new models of “intellectual field”, which disrupt the outdated information and semantic structures of cultural space. This leads to implementation of the principle of balanced unity, referred to the collective unconscious. Thus, these models develop the concepts of mythology of art, its interrelation with society, which is expressed in the effect of satisfaction of the demands of gross audience.  

Keywords: fatalism, fantasy, middle Ages, archetypal constructions, providentialism, Scandinavian myth, cultural landscape, instrumentalization, Game of thrones, Westeros

Abstract: The subject of this research is the review of game production, namely the Witcher universe as a specific form of text, realized as a combination of the phenomena named the “open world”. The object of this research is the application of archetypes and mythologemes of the developing genre of computer role-paying games (RPG). Particular attention is given to the development of game universes, and one of the factors of its development within the genre of role games – the open world phenomenon, which in the author’s opinion, ensures the formation of new mythology and turns the game space into the specific culturological phenomenon, transforming the mass consciousness by creating a variation affect, suggested to a player in terms of using one or another game project, active research of the so-called “seamless world”. The scientific novelty lies in examination of the little-studied aspects of the evolution of mass culture, namely with active use of multiple mythologemes applied in the entire set of game universes, particularly the Witcher, which is a distinct marker of the development of this direction. Figuratively, consideration of the characterized game universe can be interpreted as a marker of development of the entire industry which allows concluding that the modern game industry actively uses a specific form of the reflection of game reality, called an open world. It is based on several elements (effects) that have archetypical nature.

Keywords: contexts, variability, Scandinavian mythology, Witcher, archetypal constructions, cultural landscape, game universes, myth, images, environment

Abstract: The subject of this research is the historical settlement of Vorzagory located in Onega District of Archangelsk Oblast. It has multiple cultic monuments of regional significanc: Vvedenskaya Winter church, NIkolskaya Summer church, bell tower, Church of Sts. Zosima and Savvatiy. The object of this research is the review of the structure of spatial organization of the settlement as a reflection of world perception of the dwellers of White Sea coast. In May of 2018, within the framework of the project “Wooden Temple in the Context of Studying the Russian Traditional Culture: Syncretism of the Material and Religious (based on the materials of the Russian North and Arctic)” was performed the expedition “Historical Settlement of Vorzogory (“Pogost with villages”)”. This settlement territorially simultaneously refers to the typical rural settlements in the Russian North and Artic territory of Onezhskoye Pomorye. The scientific novelty lies in coverage of the previously unpublished archival and field materials. The result of research lies in determination of the structural content of spatial organization of the village of Vorzagory, where the “pogost” is used as a town-forming dominant. The acquired data and analyzed materials can be applied in scientific, educational and museum activities.

Keywords: wooden church, churchyard and villages, spatial planning, historical settlements, vernacular architecture, traditional culture, cultural heritage, Onezhskoye Pomorie, the Russian North, the Arctic