Abstract: The purpose of the study is to identify the most characteristic features of the business model of the digital platform and further compare them with the empirical experience gained in the analysis of the Yandex.Market company. The objectives of the study include determining the main characteristics of the digital platform as a business model, analyzing Yandex.Market, its core business, competitive advantages, and environment, as well as identifying the correspondence between the company's business model and previously established key features of the digital platform and analyzing the advantages that participants receive from interacting with the platform. The object of the study is the main factors of change and further business development under the influence of digital transformation. The subject of the study is the key features of the digital platform's business model in the Russian market, using the example of Yandex.Market.
To achieve the goals of the research, theoretical methods such as literature analysis, studying interviews with business experts, synthesizing new knowledge based on them, conducting modeling, and empirical methods such as the method of expert assessments, experiment and observation of the company's activities. The importance of using digital technologies are now recognized by all participants in both the business and scientific community. This contributes to the emergence of a large number of studies devoted to this topic. So this work is aimed at identifying those features that are inherent in one of the most effective business models of our time, namely the digital platform. Considering the experience of Yandex.Market makes the work especially relevant for Russia. The scientific novelty of the work consists in identifying unique features inherent only in the business model of a digital platform using the example of one of the Russian platform companies. The work also examines in detail the experience of Yandex.Market and the key advantages that make the platform company one of the most successful in the Russian market.

Keywords: Yandex Market company, innovation activity, competitive environment, platform risks, competitiveness factors, key features, strategic leadership, digital transformation, digital platform, business model

References:
Joan, Magretta. (2002). Why a business model is needed. Collection of HBR articles. Moscow, Alpina Publisher.
Ostewalder, A., Pinier, I. (2010). Building business models. Moscow, Alpina Publisher.
Stelios, Kavadias. (2016). A revolutionary business model. Collection of HBR articles. Moscow, Alpina Publisher.
Rosstat. (2024). Digital platform. Retrieved from https://rosstat.gov.ru
Higher School of Economics. (2021). What are digital platforms. Retrieved from https://hsbi.hse.ru/articles/tsifrovye-platformy
Nikolaev, Pavel. (2023). Fundamentals of strategic leadership of the digital ecosystem business model. Finance and Management, 3. Retrieved from https://nbpublish.com/library_read_article.php?id=68956
Alstein, Van. (2016). Sales funnels, platforms, and new strategic rules. Collection of HBR articles. Moscow, Alpina Publisher.
Porter, Michael. (1985). M. Porter's value chain. Retrieved from https://finzz.ru/cepoc

Abstract: The analytical design of the "business model" is widely used in strategic management, since it allows a comprehensive assessment of the company's activities. The spread of information and communication technologies and digitalization necessitate reformatting the design of existing business models. The article is devoted to the systematization of business model transformation strategies. The methodological basis of the research is represented by a set of strategic management theories, the main of which are the theory of business models, the conceptual principles of platform economics and ecosystem theory. To achieve the purpose of the study, a set of methods that complement each other was used. The solution of theoretical problems was carried out using general scientific research methods, including system analysis and synthesis, modeling, typologization, content analysis.   Based on the terminological analysis of the concept of "business model", it is established that the theoretical framework of this concept is not fully formed. The design of the study is based on a consistent analysis of the components of the business model: value proposition, business organization, monetization method, interaction with consumers, key resources and interaction with the market. The configuration of these components provides the basis for the formation of one of four types of business models: product-oriented, platform-oriented, project-oriented or solution-oriented. It is revealed that the business model transformation strategy can be based on each of the presented structural elements. Possible types of business model transformation are presented.

Keywords: business model, monetization, strategy, value, customization, consumers, strategy transformation, transformation, key resources, company

References:
Lints K., Myuller-Stivens G., Tsimmerman A. Radikal'noe izmenenie biznes-modeli: Adaptatsiya i vyzhivanie v konkurentnoy srede. – M.: Al'pina pablisher, 2019. – 311s.
Orekhova S.V. Predpriyatiya promyshlennosti: traditsionnaya vs. elektronnaya biznes model'. //Terra Economicus, 2018, T.16, ¹4, s.77-94.
Zott C., Amit R., Massa L. The Business Model: Recent Developments and Future Research // Journal of Management. 2011. Vol. 37. No. 4. Pp. 1019–1042.
Chesbrough H., Rosenbloom R. The role of the business model in cap-turing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies // Industrial and Corporate Change. 2002. Vol. 11. Pp. 529–555.
Osterval'der A., Pin'e I. Postroenie biznes-modeley. Nastol'naya kniga stratega i novatora: per. s angl. M. Kul'nevoy. M.: Al'pina Pablisher, 2013. – 288 s.
Amit R., Zott C. Crafting business architecture: The antecedents of business model design // Strategic Entrepreneurship Journal. 2015. Vol. 9. Pp. 331–350.
Baden-Fuller C., Haefliger S.

Abstract: The subject of the study is the parameters and key features of the structure and volume of imports of the Russian Federation. The authors consider in detail the key aspects and trends of the import of foreign products of final and intermediate consumption in the Russian Federation, highlight the risks and threats to the sustainable development of the Russian economy in the context of ongoing systemic transformations caused by the sanctions confrontation that escalated in 2022.
The logic and tools of the implemented empirical assessments are based on a theoretical and methodological analysis of determining the strategic guidelines for the formation of foreign trade and the tools produced to assess its effectiveness, and also relies on the approach proposed by the authors to determine the priorities of import substitution policy, taking into account the "severity" of the problem and prospects for economic development. The main conclusion of the study is the need to intensify import substitution processes in the most vulnerable areas of supplies of goods and components to the Russian Federation (machinery, equipment and equipment, chemical industry products, metals and products made of them, plastics, rubber and rubber) from the so-called unfriendly countries (Western European states, USA and Japan, etc.) Given that they account for about 28.5% of imports to Russia, restrictions on further supplies of goods from these countries pose serious risks to the sustainable socio-economic development of the Russian Federation in the short term.
The novelty and theoretical significance of the study lies in the proposed concept of choosing an import substitution policy depending on the degree of vulnerability of individual industries to localization of import supplies, as well as depending on the scale of the risks of sustainable development of the national economy.

Keywords: sustainable development, any trade, economic security, economic potential, export-oriented import substitution, forced import substitution, economic growth, risks, opportunities, global competitiveness

References:
Balassa, V. Development strategies in semi-industrial economies / B. Balassa. – Baltimore : Johns Hopkins U. (Press for the World Bank), 1982.
Hamilton, Leslie; Webster, Philip (2018). International business environment. Oxford: Oxford University Press. P. 429. ISBN 978-0-19-880429-1.
Kohn, Theodore H. (2016). Global Political Economy: Theory and Practice, seventh edition. Oxon: Routledge. pp. 55, 58. ISBN 9781138945654.
Petty, V. Economic and statistical works: in 2 volumes / V. Petty. – M. : Sotsekgiz, 1940.
Keynes J. M. The general theory of employment, interest and money. – London: Martin Press, 1973.
Russell S. and Russell W.M.S. Population Crises and Population cycles. London: Galton Institute, 1999
Tinbergen Ja. An economic cycle in the United States, 1919-1932 (1939)
Bown, C. US-China Trade War Tariffs: An Up-to-Date Chart / C. Bown. – Peterson Institute for International Economics, 2019.
Lucas, Robert E., Jr. 1980. “The Death of Keynesian Economics.” Issues and Ideas (

Abstract: This article provides the results of assessing the factors that impact the cross-sectoral economic and technological effects in the development of digitalization of business processes. The goal of this work is to form a multifactor model for the development of digitalization of corporate business processes and determine the degree of impact of the factors included in this model. The author outlined and tested several hypotheses, the general idea of which is reduced to an assumption that at current stage of economic development in Russia, corporations are actually subject to the emergence of trend in the dynamically changing digital world, which requires quick and effective response to the digital development by increasing investment in digital technologies and intensifying their use in business processes. The empirical framework is comprised on the data provided by the Institute for Statistical Studies and Economics of Knowledge of the Higher School of Economics, as well as Federal State Statistics Service on the current state of digital and business activity. The author conducts a regression analysis for assessing the importance of factors included into the model.; advances and process the hypotheses on the influence of factors upon the index of digitalization and the level of corporate business activity. The acquired results serve as the evidence base for most of the advanced hypotheses, thereby proving the theoretical assumption on the existence of certain consequences of the digital business development. The built multifactor model for the development of digitalization of corporate business processes and assessment of importance of the factors included therein would allow the companies to develop proper solutions aimed at increasing the level of digitalization. The new positions directly depend on the continuous technological changes. As a result, the gap between business needs and competencies of the workforce appears to be the key challenge for the companies.

Keywords: business processes, the industry, enterprises, digital technology, the economic growth, digitalization, trend, model, hypotheses, regression

References:
UNCTAD. Digital Economy Report, 2019. Value Creation and Capture: Implications for Developing Countries. United Nations, 2019. [Elektronnyy resurs] // URL: https://unctad. org/en/PublicationsLibrary/der2019_en.pdf (data obrashcheniya: 12.03.2020).
IBM Institute for Business Value. The Coming AI Revolution in Retail and Consumer Products, 2019. [Elektronnyy resurs] // URL: https://www.ibm.com/downloads/cas/NDE0G4LA (data obrashcheniya: 12.03.2020).
Deloitte. Digital Education Survey. [Elektronnyy resurs] // URL: https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-digital-education-survey.pdf (data obrashcheniya: 12.03.2020).
Shirinkina, E.V. Osobennosti funktsionirovaniya promyshlennykh predpriyatiy v tsifrovoy ekonomike [Tekst] / E.V. Shirinkina // Ekonomika v promyshlennosti. - 2018. - T. 11. - ¹ 2. - S. 143-150.
Indikatory tsifrovoy ekonomiki, 2019 [Elektronnyy resurs] // URL: https://www.hse.ru/data/2019/06/25/1490054019/ice2019.pdf (data obrashcheniya: 12.03.

Abstract: The subject of this research is the relations emerging between the participants of corporate management and control, such as board of directors, CEO, and employees of the organization. Special attention is given to such relations with regards to administration of internal and external corporate control, as well as dual position of CEO as an object and subject of corporate control and management. The author systematizes the concepts of corporate control, as well as reveals the factors of internal corporate control. The participants of corporate management are viewed from the perspective of agent theory; the relations “agent – principal” are clarified from the position of CEO. The author’s special contribution into this research consists in simultaneous consideration of CEO as an agent and a principal in relations between the participants of corporate management and control. Balance between the roles of CEO in the corporation – as a subject and/or object determines his capacity to influence the assessment of the effectiveness of management. The conducted research systematizes the measures on reduction of opportunistic behavior between the agents of the described relations. The scientific novelty consist in acknowledgement of CEO’s dual position in the corporate management and control based on the analysis of his status as an agent and a principal.

Keywords: agent problem, principal, agent, corporate control, dual position, performance, CEO, corporate governance, object of corporate control, subject of corporate control

References:
Jensen M. C., Meckling W. H. Theory of the firm: Managerial behavior, agency costs and ownership structure //Journal of financial economics. – 1976. – T. 3. – ¹. 4. – S. 305-360.
Pratt J. W., Zeckhauser R., Arrow K. J. Principals and agents: The structure of business. – Harvard Business Press, 1985.
Kato T., Long C. CEO turnover, firm performance, and enterprise reform in China: Evidence from micro data //Journal of Comparative Economics. – 2006. – T. 34. – ¹. 4. – S. 796-817.
Warner J. B., Watts R. L., Wruck K. H. Stock prices and top management changes //Journal of financial Economics. – 1988. – T. 20. – S. 461-492.
Kaplan S. N. Top executive rewards and firm performance: A comparison of Japan and the United States //Journal of political Economy. – 1994. – T. 102. – ¹. 3. – S. 510-546. Kaplan S. N. Top Executives, Turnover, and Firm Performance in Germany //Journal of Law, Economics, and Organization. – 1994. – T. 10. – ¹. 1. – S. 142-142.
Jenter D., Lewellen K. Performance-induced CEO turnov

Abstract: The subject of the study was the transformation of the management of employees of a new labor generation based on meaning as the management of organizational event-comprehension and personal significance of work for an employee. The purpose of the study: designing a management model for employees of generation Z based on sense (log management). Research objectives: to substantiate the feasibility of a balanced management system for Gen Z employees based on meaning, to develop a model of log management by Gen Z employees, to determine the sequence and main content of the stages of implementing log management by employees, to justify the risks of implementing log management by employees of a new generation. Special attention is paid to ensuring meaningful work activity of employees as a management value. The research methodology consisted of pragmatic constructivism, the method of critical analysis, the actor's approach, the stakeholder approach, the communicative-pragmatic approach, and the modeling method.   The results of the work. A management model for a new generation of employees has been developed, structured in target and organizational-activity blocks. A special contribution to the research of the topic is the implementation in the management model of the understanding of employees of the relationship between the management of organizational event-understanding and the management of personal significance (benefit). The dialectical connection between the understanding of organizational event-meaning and its benefits for the employee is manifested in meaningful work and meaningful collaboration. The scope of application of the results is the sphere of people management in an organization in its explication from a resource approach to a person to a person as a carrier of meaning. This determines the scientific novelty of the research: the development of a management model for Gen Z employees based on meaningful work aimed at achieving organizational goals while realizing personal benefits. Conclusions. The main results of the study are summarized, the conclusion about the expediency of balanced log management by Gen Z employees, formalized in the developed model, is substantiated; the risks of implementing a log management model are indicated.

Keywords: Director, labor activity, model, meaningfulness, personal benefit, organizational event-comprehension, staff, log management, meaning, Generation Z

References:
Vedrinskiy R. V. Kvantovyy effekt Zenona // Sorosovskiy obrazovatel'nyy zhurnal. 1997. ¹ 9. S. 71-77.
Garsiya S., Dolan S. Upravlenie na osnove tsennostey. Korporativnoe rukovodstvo po vyzhivaniyu, uspeshnoy zhiznedeyatel'nosti i umeniyu zarabatyvat' den'gi v KhKhI veke. M.: Pretekst, 2008. 313 s.
Ivanova O. E. Organizatsionnyy konsalting kak upravlencheskiy instrument resheniya problem / Kommunikativnye strategii informatsionnogo obshchestva. Trudy XI Mezhdunarodnoy nauchno-teoreticheskoy konferentsii, 25–26 oktyabrya 2019 g. SPb.: POLITEKh-PRESS, 2019. S. 236-239.
Ivanova O. E. Transformatsiya kontseptsii upravleniya chelovekom v organizatsii: aktorskiy podkhod // Teoreticheskaya i prikladnaya ekonomika. 2019. T. 3. ¹ 3. S. 55-64.
Ivanova O. E., Ryabinina E. V. Upravlenie sotrudnikami Gen Z na osnove smysla // Liderstvo i menedzhment. 2020. Tom 7. ¹ 3. doi: 10.18334/lim.7.3.110605.
Kabalina V. I., Reshetnikova K. V. Tsennosti rossiyskikh menedzherov i korporativnye tsennosti // Rossiyskiy zhurnal menedzhmenta. 2014. Tom 12. ¹ 2. S. 37-66

Abstract: This article is dedicated to comprehensive research of the development of risk management in Russian companies. The multifacetedness of approaches towards studying the problems and prospects of risk management defines the complexity of examination of the concept of “risk” in order to form objective prerequisites for analysis of the risk management systems in the corporate economic sector of the Russian Federation. The provided overview of the key prerequisites of the establishment of corporate risk management in Russia demonstrates the fact that requirements in the area of improving corporate risk management continue to rise and are defined by international, as well as national risk management standards: COSO ERM, ISO 31000, Russian Code of Corporate Conduct of the Federal Commission on Securities Market of Russia, and others. The study of the development of risk management in Russian companies was conducted in accordance with methodology of the world leader in the area of risk management solutions Aon. Expert survey of the specialists in the area of risk management of Russia’s largest and organizations in 2018 allowed highlighting the key problems in risk management on the micro-, meso-, and macro-levels, as well as suggesting specific methods for support and regulation of Russian risk management. The results of this research carry practical significance, since properly structured risk management system contributes to achieving stability of business development, as well as increasing of economic efficiency and sustainability of development of Russian economy.

Keywords: system analysis, expert survey, statistical analysis, risk management standards, risk management system, risk management, risk, corporate governance, structure, distribution of respondents

References:
Kleyner G.B., Rybachuk M.A. Sistemnaya sbalansirovannost' ekonomiki Rossii. Regional'nyy razrez // Ekonomika regiona. — 2019. — ¹2. — S.303-323. — DOI: 10.17059/2019-2-1.
Kleyner G.B. Gosudarstvo – region – otrasl' – predpriyatie: karkas sistemnoy ustoychivosti ekonomiki Rossii (chast' 2) // Ekonomika regiona. — 2015. — ¹3. — S.9-17. — DOI: 10.17059/2015-3-1.
Bochko V.S. Uskoryayushchie i sderzhivayushchie faktory skoordinirovannogo i sbalansirovannogo razvitiya regionov // Ekonomika regiona. — 2015. — ¹1. — S.39-52. — DOI: 10.17059/2015-1-4.
Bochko V.S., Plyusnina L.M. Sistemnye riski predpriyatiy i strategiya razvitiya territoriy // Ekonomika regiona. — 2007. — ¹1. — S.40-45.
Glebova I.S., Rodnyanskiy D.V. Integratsionnye protsessy kak faktor sotsial'no-ekonomicheskogo razvitiya regiona // Sovremennye problemy nauki i obrazovaniya. — 2013. — ¹1. — S.284-289.
Bernstein P.L. Against the Gods: The remarkable story of risk. — New York: John Wiley&Sons, 1996. — 364 p.
Balabanov V.S., Gordeeva V.V., Osokina I.E. Glossariy s

Abstract: The subject of this research is the transformation of the concept of managing human resources within organization as a transition from object-based to subject-based management in the conditions of changing external environment. The goal of this research consists in conceptualization of the transformation of human resource management within organization under the actor approach. The author pursues the tasks to justify the reasonableness of the transformation of the concept of human resource management within organization, expound the concept of subject-based approach towards human resource management, substantiate the methodological bases of the actor approach within a dynamically developing unstable environment, and devise a concept of transformation of human resource management within an organization. Special attention is dedicated to maintaining the idea of the functional significance of a human for an organization, underlining human role as an active working start – building block of the organizational reality. The author’s contribution into the research of this topic consists in the implementation of transformation of the concept of human resource management within organization using actor approach, suggesting the transition from the object-based towards subject-based management. These changes are relevant to the methodology of pragmatic constructivism, which defined the integration of the framework of the concept that include subjects (individual and collective), values (collaboration, parametric objectiveness and accord, work as a lifestyle), principles (communication, structuring, usefulness), and instruments (experience, organizational polylogue, digitalization, which defines the scientific novelty of this study. Correlation is established between the transformed concept of human resource management within organization and the transformation of external environment as chaotic and volatile.

Keywords: subject of management, utility, pragmatic constructivism, human management concept, communication, collaboration, actor approach, transformation, values, digitalization

References:
Wendt A. Anarchy is what States Make of it: The Social Construction of Power Politics // International Organization. 1992. Vol. 46. ¹ 2. R. 391-425.
Zhang Y., Dolan S., Zhou Y. Management by values: A theoretical proposal for strategic human resource management in China // Chinese Management Studies. 2009. Vol. 3. No. 4. R. 272-294.
Warin. P. A pragmatic constructivism / Narath S., Varone F. Rediscovering Public Law and Public Administration in Comparative Policy Analysis: Tribute to Peter Knoepfel. Lausanne – Berne: Presses polytechniques et universitaires romandes, Haupt Verlag, 2009. R. 319-332.
Sullivan J. VUCA: The New Normal for Talent Management and Workforce Planning. JANUARY 16, 2012. URL: https://www.ere.net/vuca-the-new-normal-for-talent-management-and-workforce-planning (data obrashcheniya: 20.05.2019).
Strauss W., Howe N. Generations: the history of America's future, 1584 to 2069. New York: William Morrow and Company Inc., 1991. 538 r.
Schulz T. W. Human Capital: Policy Issues and Rese

Abstract: The subject of this research is the questions of organizational behavior of company employees. Special attention is given to the assessment of the structure of organizational behavior, suggesting the determination of a set of factors that characterize communication potential of the company, management approach, and conflict behavior trends of the personnel. Deterioration in organizational behavior requires the implementation of flexible (adaptive), rather than just directive management approaches. With regards to company employees with critical indicators of its communication potential, it is necessary to introduce courses on the development of communication skills under the conditions of low budget financing. The research methodology is based on Fritz Roethlisberger’s theory on the fundamentals of Western managements, as well as the concept of organizational behavior of James J. Gibson. The main conclusions define the role and importance of communication potential of the company, management approaches, and conflict behavior trends of the personnel in assessing the structure of organizational behavior. The directive management approach generates the latent proneness to conflict, and in 75 percent of the cases leads to dysadaptation of the communication structure and significantly reduces confidence indicators between the employees. The scientific novelty consists in the substantiation of adaptive human resource management depending on the peculiarities of organizational behavior, as well as in the establishment of the role of organizational-psychological conditions of joint effort within the structure of organizational behavior.

Keywords: Latent conflict, Staff conflict, Directive management style, HR management styles, Demotivation of staff, Economic efficiency, Joint activity, Organizational behavior, Communication capacity, Organizational and psychological conditions

References:
Pogudina E.Yu. Mikropodkhod k organizatsionnomu povedeniyu//Vestnik Tomskogo gosudarstvennogo universiteta, 2013.-¹373.-S.171-173.
Lyutens F. Organizatsionnoe povedenie. 7-e izd./Per. s angl.-M.: INFRA-M, 1999.-692 s.
Metodika opredeleniya stilya rukovodstva trudovym kollektivom V.P. Zakharova, A.L. Zhuravleva. – Prakticheskaya psikhodiagnostika (Red. Raygorodskiy D.Ya.). – Metodiki i testy. – Samara: «BAKhRAKh-M», 2002. – S. 656-660.
Val'ter D.Yu. Organizatsionnoe povedenie: monografiya.-Krasnodar: Novatsiya, 2016.-360 s.
Gibson Dzh., Ivantsevich D., Donelli Dzh. Kh.-ml. Organizatsii: povedenie, struktura, protsessy.-M.: INFRA-M, 2000.-662 s.
Grishina N.V. Psikhologiya konflikta.-2-e izd. — SPb.: Piter, 2008. — 544 s.
Dizel' P.M., Ran'yan U.M. Povedenie cheloveka v organizatsii.-M., 1993.-272 s.
Dikareva A.A., Mirskaya M.I. Sotsiologiya truda.-M.: Vysshaya Shkola, 1989. – 304 s.
Doblaev V.L. Organizatsionnoe povedenie. – M.: Delo i servis, 2006. – 416 s.
Zigert V., Lang L. Rukovodit' bez konfliktov. Sokr. per. s nem. nauch

Abstract: Business risk is an intrinsic part of the activity of organization that penetrates all stages of life cycle of the production, starting from project development and finishing with sales of products and services, as well as its improvement. Efficient business risk management is one of the key factor ensuring sustainable functioning of business organizations. The goal of this article consists in substantiating applicability of the procedural approach for the optimal risk management of manufacturing enterprise. The article demonstrates that business risk management can be organized as a separate process, associated with the corporate management in general based on formalization of the processes within the organization. Formalization of business processes allows streamlining the identification process of business risks, as well as solving the tasks on risk management. For implementation of the procedural approach towards risk management in an organization, the author suggests the method of formalization of processes based on their identification by origin and destination, character of internal transformation, and place within the administration system. It can lead to creation of the network of organization processes that includes the process of risk management with its decomposition according to the types and zones of business risks. It is demonstrated that the advantage of this approach lies in its simplicity, universality, and possibility of its implementation in organizations of any format, as well as in the fact that the formalization of processes itself is a factor that reduces likelihood of the emergence of multiple business risks, especially related to human factor.

Keywords: Business process, Procedural approach, Life cycle of production, Manufacturing enterprise , Formalization, Risk management, Business risk areas, Business risk, Procedural approach, Risk

References:
Chernova V.V. Strakhovanie i upravlenie riskami. M.: Yurayt, 2014. 160 s.
Teoriya protsessnogo upravleniya: Monografiya / Yu.V. Lyandau, D.I. Stasevich. M.: NITs Infra-M, 2013. 118 s.
Sabir'yanova L. Kategoriya «risk», ee soderzhanie i teoreticheskoe obosnovanie // Risk: resursy, informatsiya, snabzhenie, konkurentsiya. 2011. ¹ 1. S. 512-516.
Pomelov D.V. Teoreticheskie aspekty i informatsionnoe obespechenie risk-menedzhmenta predpriyatiya / D.V. Pomelov // Molodoy uchenyy. 2014. ¹ 17. S. 318-322.
Novye podkhody i metody obespecheniya ustoychivogo razvitiya predprinimatel'skikh struktur: Teoriya organizatsii, samoorganizatsii i upravleniya / Pod red. Podlesnykh V.I. M.: NITs INFRA-M, 2016. 304 s.
Modeliruem i analiziruem biznes-protsessy: navigator dlya arkhitektorov biznes-protsessov / V.V. Kondrat'ev; Pod red. V.V.Kondrat'eva. M.: INFRA-M, 2014. 109 s.
Kane M.M., Ivanov B.V., Koreshkov V.N., Skhirtladze A.G. Sistemy, metody i instrumenty menedzhmenta kachestva. Uchebnoe posobie. SPb.: Piter., 2008. 560 s.
Kazakova N. A. Ekonomicheskiy

Abstract: The object of the research is the system of strategic planning used by a company as a mechanism to increase region's investment attractiveness. The subject of the research is the process of performing stragetic planning at an industrial enterprise. In their research the authors provide an evaluation of efficiency at each stage of strategic planning at an enterprise. To eliminate discovered defects and in accordance with the set goals, the authors suggest to complete strategic planning with particular targets that can be quantitatively measured. In order to minimize problems that may arise in the sphere of strategic planning, the authors state that evaluation of the quality of the aforesaid process is very important. They offer a scheme for evaluating the quality of strategic planning and increasing efficiency of strategic planning in general. The authors suggest that we should use a certain set of evaluation criteria, each of them is represented in a form of particular indicators. Application of the above metnioned scheme for strategic planning quality evaluation will allow to define problems that may arise in the process and to increase the quality of the process. The research methodology is based primarily on the structured system and abstract-logical methods of economic analysis. To define problems of strategic planning, the authors use marketing methods such as interview and corporate surveys well as analysis of information contained in financial reports of a region's food industry enterprise. The scientific novelty of the authors' conclusions is caused by the fact that the authors apply the systems approach and stage-by-stage specification of strategic targets accompanied with certain tasks that need to be solved. The research is completed with the theoretical and methodological grounds of strategic planning and management. The results of the research can be used both in the teaching process and developing long-term plans of development. 

Keywords: food industry, region, development factors, management, strategic planning, investment attractiveness, investment potential, quality of planning, indicators, goals and objectives

References:
Golaydo I. M, Soboleva Y. P. Assessment and management of factors of the regional investment potential // Asian Social Science. – 2015. – ¹ 11 (7). – Rezhim dostupa: http://dx.doi.org/10.5539/ass.v11n7p240>
Mintzberg, Henry. Rethinking strategic planning part I: Pitfalls and fallacies // Long Range Planning. – 1994. – June. – Volume 27. – Issue 3, Pages 12-21. – Access mode: http://dx.doi.org/10.1016/0024-6301(94)90185-6
Fatkhutdinov, R. A. Strategicheskiy marketing [Tekst]: uchebnik dlya vuzov / R.A. Fatkhutdinov .-5-e izd.-SPb.: Piter, 2008.-368 s.
Khaltaeva, S.R. Strategicheskoe planirovanie innovatsionnogo razvitiya sotsial'no-ekonomicheskoy sistemy regiona [Tekst]: avtoref. dis. na soisk. uchen. step. d-ra ekon. nauk / S. R. Khaltaeva. –Ulan-Ude: FGBOU VPO «Vostochno-Sibirskiy gosudarstvennyy universitet tekhnologiy i upravleniya», 2014. –39 s.
Rasporyazhenie Pravitel'stva RF ot 17.04.2012 N 559-r «Ob utverzhdenii Strategii razvitiya pishchevoy i pererabatyvayushchey promyshlennosti Rossiyskoy Federatsii na period do 2020

Abstract: In his article Surilov emphasizes the need to develop marketing acceptances as a tool for managing and developing territories which can be called either depressive or stagnating. The object of the research is innovative business zones of the territories. The subject of the research is organizational and managerial development mechanisms of business zones using marketing acceptances for their promotion to the external environment. Investment attraction and capital investments on the basis of marketing acceptances allow to fully realize opportunities for development of the region regardless of their territorial attribution. In the course of this research the author has applied methods of the comparative, state-of-the-art review of marketing acceptances as management tools for branding and creation of marketing instruments of regional development. Besides, using the hierarchical method the author has determined levels of application and use of various marketing acceptances in quantitative and qualitative researches. The novelty is caused by the fact that the author shows that regular system actions for promotion of the territory as an attractive financial and economic mechanism represent expensive elements. At the same time marketing is a more effective management tool for attracting external resources. Besides, instruments of positioning in the market of spatial services are revealed and shown.

Keywords: market segmentation, tools, regional aspect, business of a zone, management, development, promotion, marketing acceptances, marketing of the territories, branding

References:
Yankov, K.V., Moiseev, A.K. & Efgrafov, D.A. Stud. Russ. Econ. Dev. (2016) 27: 311. doi:10.1134/S1075700716030151
Avraham, E., & Ketter, E. (2016). Marketing and Destination Branding Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East (pp. 39-66). London: Palgrave Macmillan UK.
Decker, C., & Baade, A. (2016). Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. Journal of Brand Management, 1-18. doi:10.1057/s41262-016-0013-5
Huertas, A., & Marine-Roig, E. (2016). User reactions to destination brand contents in social media. Information Technology & Tourism, 15(4), 291-315. doi:10.1007/s40558-015-0045-9
Abramov R.A., Surilov M.N., Derevyanko S.V. Razvitie mezhregional'nogo sotrudnichestva RF i RB v infrastrukturnoy sfere. Azimut nauchnykh issledovaniy: ekonomika i upravlenie. 2016. T. 5. ¹ 3 (16). S. 9-13.
Strel'tsova N.V. Ekonomicheskie mekhanizmy obespecheniya brendinga gorodskikh territoriy // Ural'

Abstract: Object of research is formation of the system of the balanced indicators (SBI) as instrument of providing economic security of activity of the enterprise. Set of the theoretical and practical questions directed to increase of efficiency and providing economic security of activity of the enterprise acts as an object of research. In work as the author emergence and development of the concept of the SBI, types (generations) of the SBI, the applied special software of the SBI are analysed. The structure of the SBI and the maintenance of her indicators, the card and a matrix of the SBI are given. Features of application of the SBI in audit are unveiled. The special attention is paid to the SBI as to the instrument of communication in the course of implementation of transactions on merges and absorption. The fundamental provisions submitted in works of the Russian and foreign scientists have formed a methodological basis of research. In work system approach to the studied problems, and also general scientific and special methods of research are used: scientific abstraction, analysis and synthesis, induction and deduction, comparative analysis, group. The main conclusions of the conducted research are the following positions. The companies in the Russian market often face need to increase of competitiveness and stability of activity, by change of a control system of productivity and control. As one of tools it is possible to recommend the project of introduction of the SBI allowing to transfer strategy to the card and a matrix of the SBI and to reach break in management of efficiency. The SBI estimates efficiency of activity of business by means of the balanced combination of a financial and non-financial performance, proceeding from the following four prospects: finance, buyers, internal business processes, training and growth (employees). Scientific novelty of research consists in justification of a number of recommendations for successful implementation of the sBI  project:1. definition of mission, vision, strategy of business activity;2. the choice like (generation) of the SBI, four - or two-perspective model;3. creation of cause and effect model (SBI card) on the basis of interrelation of mission, vision, strategy with four (finance, buyers, internal business processes, training and growth (employees)) or two prospects (activity and result; 4. creation of a strategic map of the SBI (the SBI matrix) on the basis of association of strategic objectives, the measured indicators, target values of these indicators, actions for achievement of the objectives and target values of indicators on four prospects;5. installation special program providing (business intelligence), providing transformation of separate and incomparable data in information and knowledge, fast access to actual information on productivity indicators. 6. application of GOST ISO 9001:2011 "Quality management system – Requirements" as a platform for effective statement of the sBI , the intermediary at coordination of processes in the direction of strategic thinking. 7. carrying out audit of the SBI, as the service in special tasks accompanying audit, for implementation of an independent, objective assessment how efficiency of processes in the company, and also quality and compliance of data which at the same time are used is traced. 

Keywords: system of balanced indicators, SBI types (generations), SBI map, SBI automation, SBI matrix, key performance indicators, ISO and SBI, SBI in SVK, SBI in M&A, SBI in audit

References:
Audit biznesa. Praktika i problemy razvitiya: Monografiya / Pod red. R.P. Bulygi. M.: YuNITI-DANA, 2013 – 263 s.
Sin'kina O.N. Spetsifika sostavleniya otchetnosti i rol' audita pri provedenii meropriyatiy po reorganizatsii v forme sliyaniya i prisoedineniya v Rossii i zarubezhnykh stranakh // Ekonomika v promyshlennosti. – Oktyabr'-Dekabr' 2015. – ¹4(28). – s. 86-99.
Baur M. M&A-Myopia und Integrationsmanagement Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden: 2004 – p. 236.
Kagermann H., Kinney W., Küting K., Weber C.-P. Internal Audit Handbook. Management with the SAP®-Audit Roadmap. Springer-Verlag Berlin Heidelberg: 2008-608 p.
Callaghan J.H., Savage A., Mintz S. Assessing the Control Environment Using a Balanced Scorecard Approach // The CPA Journal – March 2007, Vol. 77. – ¹ 3. – p. 2-7. URL: http://sbafaculty.oakland.edu/Directory/callagha12/intellcont/March07CPACallaghan-1.pdf. (data obrashcheniya: 11.01.2016).
ISO 9001:2008 Quality management systems – Requirements. URL: http://cucqae.c

Abstract: The subject of research are the socio-economic relations arising in the process of functioning of the market of intellectual capital and achieve intellectual leadership organizations.Object of research are micro-level economic actors and factors that affect their condition.The author considers in detail the prerequisites for the formation of the concept of intellectual leadership, the conceptual basis of the strategy of intellectual leadership and the benefits of its implementation.Special attention is given to a team approach in achieving intellectual leadership organization, as well as intellectual capital, human factors, corporate culture and reputation of the organization.The methodological basis for the study was a systematic analysis in the study of economic relations, methods of qualitative analysis, scientific abstraction, evolutionary-institutional analysis. Scientific novelty is determined by the development of theoretical and methodical bases complementary to the theory of intellectual capital, enhancing the effectiveness of human resource management and functioning of the enterprise in modern conditions. The main conclusions of the research are to determine the conditions necessary to achieve the organization's intellectual leadership, chief among which are the network type of organizational structure, strategy of advanced development and the formation of an innovative corporate culture.

Keywords: intellectual capital, leadership, intellectual leadership, a team approach, network structure, the strategy of intellectual leadership, corporate culture, innovation, human resources, reputation

References:
Aleksashina T.V. Rynok intellektual'nogo kapitala: perspektivy formirovaniya i razvitiya MU im. S.Yu. Vitte. – M.: izd. ChOUVO «MU im. S.Yu. Vitte», 2014. – 150 s.
Ribokene E.V. Povedencheskie ustanovki sub'ektov rynka intellektual'nogo kapitala v usloviyakh institutsional'noy neodnorodnosti / E.V. Ribokene, T.V. Aleksashina // Transportnoe delo Rossii.-2013.-¹ 6.-S. 74-75.
Aleksashina T.V. Formirovanie i funktsionirovanie rynka intellektual'nogo kapitala v innovatsionnoy ekonomike: avtoreferat dissertatsii na soiskanie uchenoy stepeni kandidata ekonomicheskikh nauk / Orlovskiy gosudarstvennyy tekhnicheskiy universitet. Orel, 2010
Aleksashina T.V. Osobennosti formirovaniya komandy proekta // V sbornike: STRATEGIChESKOE I PROEKTNOE UPRAVLENIE Sbornik nauchnykh statey . glavnyy redaktor V. G. Prudskiy; Federal'noe gosudarstvennoe byudzhetnoe obrazovatel'noe uchrezhdenie vysshego professional'nogo obrazovaniya «PERMSKIY GOSUDARSTVENNYY NATsIONAL'NYY ISSLEDOVATEL'SKIY UNIVERSITET», Permskiy filial Moskovskogo otdeleniya ProjectManagemen

Abstract: The author considers modern methods of management in the field of the taxation for the purpose of decrease in expenses of the enterprise in the form of outstaffing. During research it is shown that this method which is widely applied in a number of the western countries is effective and simple in realization, method of decrease in expenses. On an example, the carried-out practice, it is visually shown on how many powerful the income from application of this method can. It is told about "reefs" which meet to the businessman on this way. The author suggests to make a certain advantage previously. Research is conducted on the basis of the comparative analysis about application of statistical data on the example of the concrete enterprise that allows to present efficiency of outstaffing visually. In work visually dkazano that outstaffing is effective and simple in realization, method of decrease in expenses of the organization. The author made an attempt of application of a method of outstaffing in practice of the Russian business and compared legitimacy of such tactical actions in the conditions of the modern Russian legislation in comparison with foreign practice.

Keywords: outstaffing, enterprise, lessee, employee, lessor, tax code, simplified taxation scheme, tax burden, treaty, transfer

References:
Elena Safarova. Autstaffing, autsorsing, lizing personala. 2010g.-208s.
V. S. Vitko, E. A. Tsaturyan. Yuridicheskaya priroda dogovorov autsorsinga i autstaffinga. 2012g.-128s.
B.A. Anikin. Autsorsing i autstaffing. 2008g.-320s.
Nalogovyy kodeks Rossiyskoy Federatsii (NK RF).
Sayt https://ru.wikipedia.org
Frumina S.V., Kiseleva T.Yu., Dzusova S.S. Osobennosti nalogooblozheniya nekommercheskikh organizatsiy v Rossiyskoy Federatsii // Nalogi i nalogooblozhenie. - 2014. - 9. - C. 837 - 845. DOI: 10.7256/1812-8688.2014.9.13082.

Abstract: In this article, the author pays attention to the fact that the theory of management, to a large extent, is oriented on managing technologies used by big companies. However, the development of small and medium-size businesses in a number of sectors of economy demands new methods of managing. Through the example of a village credit corporation as a new form of organization at the market of financial services, the author shows the effectiveness of realization of the potential of self-development and democratic forms of management. At the same time, the author notes that the government’s aid for the development of a cooperative system cannot be effective if it has an inconsequent character.
In this article, the author uses the method of comparative situational analysis in approaching the issues of when new forms, methods and experience of management can appear. Basing on the results of his analysis, the author comes to the conclusion that methods of management that are close to the national cultural traditions, as a rule, prove to be more effective. The function of self-administration, which is inherent in the cooperative form, displays a strong trend for self-preservation even in the conditions of a crisis. Thus, through the example of development of a village credit corporation, the author shows that orientation on the traditional values of the national culture, which are shared by the members of the corporation, is an important component for perfecting the technologies of management.

Keywords: small business, business economy, special-purpose program, methods of regulation, technology of management, new demands, innovations, mutability of the environment, micro crediting, credit cooperation

References:
Rozanova L.I., Moroshkina M.V., Tishkov S.V. Problemy strukturnoy perestroyki regional'noy ekonomiki: rol' innovatsiy, investitsiy i institutov // NB: Voprosy bezopasnosti. — 2013.-¹ 5.-S.8-38. DOI: 10.7256/2306-0417.2013.5.9857. URL:http://e-notabene.ru/nb/article_9857.html
Druker Piter F Rynok: kak vyyti v lidery – praktika i printsipy. Moskva, 1992.
Rozanova L.I. Problemy setevoy strukturizatsii v sisteme kreditnoy kooperatsii // Sel'skiy kredit. 2007. – ¹11. S. 16-20
Rozanova L.I. Sel'skie kreditnye kooperativy sokhranyayut doverie svoikh payshchikov // Sel'skiy kredit.-2009. ¹11/12, s. 23-25.
Dubitskaya V. Kapitalizm pod kopirku. Illyuzii effektivnykh menedzherov /Izd-vo: svobodnyy polet. 2015. – 240 s. 6.2. Medovnikov D., Mekhanik A. Ekspert vmesto naemnika // Ekspert. – 2015. ¹14
Z.S. Zhirkova Model' sistemy upravleniya kachestvom obrazovaniya v sel'skikh obrazovatel'nykh uchrezhdeniyakh // Psikhologiya i Psikhotekhnika. - 2010. - 6. - C. 86 - 95.
M.V. Makarova Aktual'nye problemy innovatsionnogo
razvitiya Rossii. S