Abstract: The article is devoted to the development of the private sector of medical services in our country in order to improve the health of the population, which is the main task of healthcare in general. Private clinics have advantages over public institutions: no queues, courtesy of staff, increased comfort, etc. Despite the progressive development of private medicine, there are certain problems that cannot be solved without an integrated approach to healthcare in general. The object of the study is commercial medical organizations; the subject of the study is the efficiency (profitability) of the activities of commercial medical organizations. The methodological basis of this study is comparative analysis, empirical and systematic approaches. The author pays special attention to the problems of interaction between the public and private segments in the field of medical services provided to the population. As a result of the conducted research, it was concluded that the solution of the identified problems is facilitated by the optimization of interaction between the public and private health sectors, including the optimization of financial flows of mandatory, voluntary health insurance funds and direct payments of patients. The novelty of the study lies in determining the main criterion for the effective optimization of the interaction between the public and private health sectors – the economic accessibility of paid medical services to the population. The approaches indicated in the article will not only increase the opportunities of the population in the field of healthcare, but also improve the quality of medical services in both private and public spheres.

Keywords: healthcare, commercial medical services, private medical organizations, mandatory health insurance, voluntary health insurance, health services market, competition, market pricing, affordability of services, public-private partnership

References:
Federal Law No. 323-FZ dated November 21, 2011 «On the Fundamentals of Public Health Protection in the Russian Federation». [Electronic resource] // SPS «Konsultant-plius». http://www.consultant.ru/document/cons_doc_LAW_121895/
Healthcare in Russia. 2021: Statistical compendium / Rosstat. М. 2021. 171 р. https://rosstat.gov.ru/folder/210/document/13218
Analysis of medical services market in Russia in 2016-2020, coronavirus impact assessment and forecast for 2021-2025. [Electronic resource] / URL: https://marketing.rbc.ru/research/27532/
Malakhova I. V., KHalikova E. V., Kunitskii D. F. Private Healthcare in the Republic of Belarus as an Alternative and Addition to Public Healthcare // Voprosy organizatsii i informatizatsii zdravookhraneniia. 2017. № 2 (91). P. 27-31. https://elibrary.ru/item.asp?id=29667879
Aristova E. V., Volkov D. V. Problems and Prospects of Developing the Market of Commercial Medical Services // Vestnik Kostromskogo gosudarstvennogo universiteta im N. A. Nekrasova, 2012.

Abstract: The development of digital economy implies not only deep transformation processes for individual enterprises, but also the need for adaptations to new economic conjucture of those stakeholders, who are not ready for full-scale changes in their management and production models. Thus, managing digital transformation of tourist destination require detailed and systematic study of the needs in digitalization and the search for tools for stakeholder's adaptation to new socio-economic conditions. The qualitative research methodology “Grounded theory” is able to provide tools to resolve this problem, which approbation is the main subject of the study. This method allows to form inductively a logical concept that would describe the phenomenon and directly confirm theoretical conclusions in observations. The study resulted in key categories of needs, their interconnections and corresponding digital solutions in form of different modules of digital platform, comined by the central key category - “need to increase the involvement of all stakeholders through a collaborative digital service”. The pilot study conducted according to the proposed methodology confirmed its effectiveness in studying the needs of stakeholders of tourist market and in developing the architecture of a digital industry platform. At the same time, the subsequent prototyping of the proposed digital solutions should be carried out in accordance with the strategy of implementing the industry platform and its integration into the digital ecosystem of the Krasnodar Territory.

Keywords: platform architecture, noonomics, digital economy, tourism economy, research methodology, the basis of the theory, industry platform, digital transformation, recreation, tourism

References:
Bogomazova I.V., Anoprieva E.V., Klimova T.B. Digital economy in the tourism and hospitality industry: trends and prospects. Service in Russia and abroad, 2019.
Turkay B., Dıncer F.I., Dincer M.Z. An Evaluation of New Values in Economy and Their Impacts on Future Transformation in Tourism // Procedia Computer Science. 2019. Vol. 158. P. 1095-1102.
Gribanov Yu.I. Basic models for creating industry-specific digital platforms // Issues of Innovative Economics. 2018. Vol. 8, № 2.
Pirogova O.V., Pirogova A.Yu., Sorokin G.Yu. Employment of the population in the tourism sector // Bulletin of the Altai Academy of Economics and Law. 2020. Vol. 3, № №12 2020. P. 593–598.
Fuchs M. Strategy development in tourism destinations : a DEA approach // Economics and Business Review. Vol. 4, № 1.
Hatukai S.A., Podkolzina I.M. Digital transformation: transformations in the tourism industry: 4 (250) // Bulletin of the Adygea State University. Series 5: Economics. Russia, Maykop: State Educational Instituti

Abstract: This article is dedicated to the development of e-commerce in the Russian Federation. The relevance of this topic is substantiated by the growth rates of this segment of commerce. The goal lies in analysis of the prospects for the development of e-commerce, taking into account the potential opportunities and challenges for the consumers, retail businesses and national economy overall. The subject of this research is the process of development of the e-commerce market. The research employs institutional approach, which implies consideration of a wide range of noneconomic factors (social, scientific-technical, technological, etc.) in the theoretical analysis of the evolution of e-commerce. The information base contains the data from the Association of E-Commerce Companies, National Association of Mail Order and Distance Selling Trade, and the works of Russian and foreign scholars. The author offers a hierarchy of concepts: e-business, e-commerce, and online trade. Tracing the history of evolution of the forms of commerce proves that e-commerce is a type of distance trading. The proposed by the author stages of development of distance trading reveals the historical peaks of its development, including separation of e-commerce. The results of analysis of e-commerce market led to the following conclusions: 1) e-commerce is one of the dynamically developing sectors of the economy, which generates new job opportunities and tax revenues; 2) the key prerequisites for the active development of e-commerce market consist in processes of digitalization and globalization of the economy; 3) the COVID-19 pandemic became a catalyst for the development of e-commerce. The development of e-commerce creates a range of opportunities and risks for all parties involved: the state, business entities, and consumers. The opportunities and risks outlined by the author may contribute to elaboration of measures aimed at utilization of opportunities and mitigation of risk caused by the development of e-commerce, which would determine its development prospects.

Keywords: opportunities, evolution, distance trade, e-commerce, trade forms, trade, digital economy, e-tradе, threats, потребители

References:
Ecommerce Europe. [Elektronnyy resurs] // URL: https://www.ecommerce-europe.eu/about-ecommerce-europe/
Declaration on Global Electronic Commerce, Adopted on 20 May 1998 // Ministerial Conference, Second Session, Geneva, 18 and 20 May 1998, WT/MIN (98)/DEC/2, 25 May 1998//URL:https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/WT/MIN98/DEC2.pdf&Open=True.
Cater-Steel, A., & Grist, S. (2005). The Definition Dilemma of E-Commerce, 151–158. // URL: https://doi.org/10.4018/978-1-59140-575-7.CH027.
Saeed Fayyaz. A review on measuring digital trade & e-commerce as new economic statistics products. Paper prepared for the 16th Conference of IAOS OECD Headquarters, Paris, France, 19-21 September 2018 Session 3.D, 2, 20/09, 10:30-12:30: Globalization: Country case studies. // URL: https://www.oecd.org/iaos2018/programme/IAOS-OECD2018_Fayyaz.pdf.
Balabanov I.T. Elektronnaya kommertsiya. SPb.: Izdatel'stvo: Piter-Yug. Uchebnik dlya vuzov. 2001. 336 s.
Elektronnaya kommertsiya: uchebnik / L. A. Bragin, G.

Abstract: This article examines the scenario of game simulation “The City Started by You”. The game represents an information platform built on the basis of online game, where the players select a city they would like live in and the services they would like to use. The players are also given the opportunity to discuss and make management decisions regarding the development of their city. The game touches upon such questions as solidarity in society, meaning of paying taxes, value of local democracy, proactive budgeting, and implementation of direct online democracy. The game is aimed at the development of the skills for classification of the topical issues and separate delegated authority, liaising between the authorities and officials of the city’s self-governance and the residents, as well as engagement of city residents in urban management. The computer game not only calculates the consequences of the made by the student management decisions, but also takes into account the factors of the internal and external environment. It is noted that this game can be used as educational in schools and universities, as well as for increasing information transparency between the executive branches and municipal officials. The latter would require conducing educational online games within the framework of group classes with the municipal officials. The use of remote technologies built on the basis of game simulation “The City Started by You” allows to consider and analyze alternate solutions of topical issues, work out spatial development strategies, and form project thinking. Game simulator Constant improvements in the area of ensuring transparency of the local self-governance is essential for increasing public confidence in the local authorities, effective solution of topical issues, and successful conduct of the reforms.

Keywords: Transparency, participation of residents, open city, local issues, awareness, openness of activity, local government, business game, payment of taxes, management decision

References:
Realizatsiya proekta «Otkrytost' vlasti – zalog uspeshnogo razvitiya territorii». [Elektronnyy resurs]. Rezhim dostupa: http://smosar.sarmo.ru/sotsialno-znachimye-proekty-assotsiatsii/realizatsiyaproekta-otkrytost-vlasti-zalog-uspeshnogo-razvitiya-territorii/index.php
Grebennikova A.A., Naumov S.Yu., Vedyaeva E.S. Osnovy organizatsii munitsipal'nogo upravleniya: uchebnoe posobie, 2-e izdanie, pererabotannoe i dopolnennoe. – Ser. Vysshee obrazovanie: Bakalavriat. – M.: Obshchestvo s ogranichennoy otvetstvennost'yu «Nauchno-izdatel'skiy tsentr INFRA-M», 2020. – 314 s.
Grebennikova A.A., Bryantsev I.I., Osipova I.N. Napravleniya razvitiya organov mestnogo samoupravleniya: problemy teorii i praktiki. – Saratov: OOO Izdatel'skiy tsentr «Nauka», 2020. – 200 s.
Gasumova S.E. K probleme informatsionnoy otkrytosti organov mestnogo samoupravleniya // Vestnik Permskogo universiteta.-2012.-№1.-S. 94
Vaneev O.N. Elektronnaya demokratiya (munitsipal'nyy uroven'): k probleme informatsionno-kommunikatsionnogo vzaimodeystviya organov mestnogo sam

Abstract: The subject of this research is the state and development prospects of active types of tourism in Krasnodar Krai and the city of Sochi. The object of this research is the active types of tourism. By active tourism the authors understand a trip that involves active movement to a destination, with certain physical effort, but within personal comfort zone. Special attention is given to the questions of assessment of competitive advantages of a resort city of Sochi in development of tourism, as well as to the analysis of offerings of alpine and water types of tourism in Sochi. The authors assess the tourism potential of Krasnodar Krai, current state of alpine and water tourism in Sochi; examine the propositions of tourism agencies of Sochi; as well as determine the problems and development prospects. It is concluded that alpine and water tourism in Sochi is presented by all main types; some companied do not have the official websites with accurate information, since currently of high demand is promotion of goods and services in the social networks. The scientific novelty consists in the theoretical and practical recommendations on peculiarities of development of the active types of tourism: the definition of active types of tourism from the perspective of its distinctive features is introduced into the scientific discourse; classification of active types of tourism applicable to mountain and coastal clusters of the city of Sochi is expanded; competitive advantages of Sochi on the development of active types of tourism are determined on the basis of SWOT analysis.

Keywords: Krasnodarsky region, travelling, development prospects, water tourism, mountain tourism, active types of tourism, tourism potential, SWOT-analysis, tourist flow, Krasnaya Polyana

References:
Zakon Krasnodarskogo kraya ot 21 dekabrya 2018 goda N 3930-KZ «O Strategii sotsial'no-ekonomicheskogo razvitiya Krasnodarskogo kraya do 2030 goda (s izmeneniyami na 5 maya 2019 goda)» – URL: http://docs.cntd.ru/document/550301926 (Data obrashcheniya 21.05.2020).
Postanovlenie glavy administratsii (gubernatora) Krasnodarskogo kraya ot 05.11.2015 № 1007 «Ob utverzhdenii gosudarstvennoy programmy Krasnodarskogo kraya «Razvitie sanatorno-kurortnogo i turistskogo kompleksa» [Elektronnyy resurs]. – URL: https://kurort.krasnodar.ru/deyatelnost/gosudarstvennye-programmy/normativnyepravovye-akty/postanovlenie-glavy-administratsii-gubernatora-krasnodarskogokraya-ot-05-11-2015-1007-ob-utverzhden/ (Data obrashcheniya 21.05.2020).
Ofitsial'nyy sayt Ministerstva kurortov, turizma i olimpiyskogo naslediya Krasnodarskogo kraya [Elektronnyy resurs]. – URL: https://kurort.krasnodar.ru/deyatelnost/otchety/?SECTION_ID=71 (Data obrashcheniya 21.05.2020).
Gornyy kurort "Roza Khutor"// 2017-2020 Departament kurortov i turizma administratsii goroda Soch

Abstract: This article is dedicated to examination of the main trends of localization of production and distribution of added value between the developed and developing countries. The emphasis is put on the fact that in modern world, the high level of production development contributes to the emergence of intense competition among the producers of goods and services. Currently, the main competitive advantage is the production of high quality products at most affordable prices. Therefore, the manufacturers search for opportunities to reduce costs by outsourcing separate stages of production process to the countries where it can be achieved.  The subject of this research is the combination of trade and economic relations occurred between the countries in their participation in the global economy. The object of this research is the global production systems. The theoretical and empirical foundation contains the works of Russian and foreign scholars, publications of the World Trade Organization, Organization for Economic Development and Cooperation and World Bank. The relevance of the selected topic is substantiated by the growing number of foreign and national publications on the geographical diversification of production. Such studies are aimed at the improvement of methodology essential for the comprehensive assessment of the efficiency of countries’ participation in the global production systems. An important question remains the aggregation of statistical data on the international level to the single database, as well as replenishment of the existing databases with information on the developing countries. The authors attempt to give characteristics to the key world trends of the development of global chains determining the success rates of the countries, corresponding rates and benefits; as well as suggest a range of measures contributing to the more active participation of Russian in this system.

Keywords: locational determinants, globalization, competition, trade, international trade, global production chains, diversification, production process, added value, World Trade Organization (WTO)

References:
Elms D. Global Value Shains in a Changing World / D. Elms, P. // Low Geneva, WTO, 2013. – 409 p.
Statisticheskie dokumenty OON – mezhdunarodnaya standartnaya otraslevaya klassifikatsiya vsekh vidov ekonomicheskoy deyatel'nosti [Elektronnyy resurs]. – Elektron. dan. – Rezhim dostupa: http://unstats.un.org/unsd/publication/SeriesM/seriesm_4rev3_1r.pdf
Peshina E.V. Formirovanie valovoy dobavlennoy stoimosti vysokotekhnologichnoy i naukoemkoy produktsii (tovarov i uslug) [Elektronnyy resurs] / E.V. Peshina, P.A. Avdeev. – Elektron. dan. – Rezhim dostupa: http://cyberleninka.ru/article/n/formirovanie-valovoy-dobavlennoy-stoimosti-vysokotehnologichnoy-i-naukoemkoy-produktsii-tovarov-uslug
Indeks uchastiya v global'noy tsepochki sozdaniya stoimosti [Elektronnyy resurs]. – Elektron. dan. – Rezhim dostupa: https://stats.oecd.org/
Meshkova T.A. Mirovye tendentsii razvitiya global'nykh tsepochek sozdaniya dobavlennoy stoimosti i uchastie v nikh Rossii [Elektronnyy resurs] / T.A. Meshkova, E.Ya. Moiseichev. – Elektron. dan. – Rezhim dostupa: ht

Abstract: The mobile app market is rapidly growing and highly competitive, substantiating the relevance of the scope of positioning and promotion of mobile apps. The success of each project depends on a competent product promotion. This is especially important for developers who are short on time, money and organizational resources. All of this influences the commercialization of scientific and technological activities. As a result, high-quality and potentially high demand product cannot reach their consumers. Analyzing the secondary statistical information and applying general scientific methodology, the authors determine the prerequisites and trends of development of the mobile app market that influence the choice of instrumental means in the conditions of limited budget for promotion of these products. It is determined that the pre-sale preparation of mobile applications is a powerful way that has a positive impact on the achievement of targets. This is associated with the proper «packaging» of the application, rather than its functionality. Such approach consequently allows reducing the costs of promotion and not spend money on the use of traditional advertising. The results of this research produces recommendations for app-developers, helping developers increase the effectiveness of marketing.

Keywords: app store, app developers, IT market, distribution, marketing, promotion, mobile apps, information technologies, limited budget, competitive advantages

References:
Sharipova S. Sovety po oformleniyu prilozheniya dlya publikatsii v Google Play: 7 otlichiy ot App Store [Elektronnyy resurs] // Improve Digital: sayt razrabotchikov mobil'nykh prilozheniy. 2015. URL: http://improve-group.ru/materials/googleplay-release-tips.html (data obrashcheniya 10.04.2016).
Dementiy D. Polnoe rukovodstvo po prodvizheniyu prilozheniy: 23 shaga v top magazinov [Elektronnyy resurs] // Internet-agentstvo Texterra. 2015. URL: http://texterra.ru/blog/polnoe-rukovodstvo-po-prodvizheniyu-prilozheniy-23-shaga-v-top-magazinov.html (data obrashcheniya 07.03.2016).
Burenkova O. A. Vliyanie tsveta na psikhofizilogicheskoe sostoyanie lichnosti // Uspekhi sovremennogo estestvoznaniya. — 2013. — № 10. — S. 153—154.
Hall S. The Colors Of An App Icon [Elektronnyy resurs] // GrowthBug.com: internet-izdanie. 2015. URL: https://growthbug.com/the-colors-of-an-app-icon-b5e8805958d7#.bp4orpw8m (data obrashcheniya 08.02.2016).
Malakhovskaya E. K. Prodvizhenie mobil'nykh prilozheniy: voronka prodazh // Mirovaya nauka i obrazovanie v usloviyakh

Abstract: The subject of this research is the state and dynamics of the development of tertiary sector of the economy of the Russian Federation. Based on analysis of the data of the Russian Federal State Statistics Service (2000-20016), the author determines the development trends in service sector in accordance with the employment indexes, work performance and innovation activity. Service sector is also viewed from the perspective of the conditions of employment (formal, considering the size of organization; and informal, level of wages, and portion of highly efficient workplaces) in comparison with the primary and secondary sectors of the economy. The analysis is conducted with application of the Fisher-Clark three-sector model, separated into types of activities in accordance with the Russian National Classifier of Types of Economic Activity. A conclusion is made on the extensive pattern of development of service sector, which provides workplaces for the majority of population of the Russian Federation; however, the level of work performance, innovation activity and wages remains very low, despite the significant number of employees with degrees. The acquired data testifies to the insufficient use of the service sector potential for economic development, improvement of living standards of the population, and formation of human capital.

Keywords: the gross regional product, innovation activity, high-performance workplaces, economic activities, productivity, employment, the service sector, primary sector, secondary sector, tertiary sector

References:
Chislo vysokoproizvoditel'nykh rabochikh mest po vidam ekonomicheskoy deyatel'nosti v razreze sub'ektov Rossiyskoy Federatsii [Elektronnyy resurs] / Federal'naya sluzhba gosudarstvennoy statistiki. Ofitsial'nyy sayt. // URL : http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/statistics/efficiency/#.
Zvorykina T. I. Otsenka sotsial'no-ekonomicheskoy roli sfery uslug v ekonomike Rossii i sovremennye formy ee regulirovaniya // Vestnik Rossiyskogo novogo universiteta. Seriya: Chelovek i obshchestvo. 2016. № 4. S. 34-37.
Chumakova E. Klassifikatsiya rabochikh mest na rynke truda po vidam ekonomicheskoy deyatel'nosti (na primere Volgogradskoy oblasti) // Biznes. Obrazovanie. Pravo. 2014. № 4. S. 204-210.
Suspitsyn F. M., Babich S. G. Sovremennoe sostoyanie sfery uslug v Rossii: osnovnye tendentsii // Aktual'nye voprosy ekonomicheskikh nauk. 2016. № 55-2. S. 150-154.
Vladimirova O. N., Petrova A. T. K voprosu o razvitii sfery uslug v Rossii v usloviyakh krizisa // Fundamental'nye issledovaniya. 2015. № 5-2. S. 390-395.
Maksimen

Abstract: The subject of the research is a set of factors defining unique parameters of the development of regional public catering systems. The sector of public catering plays an important role in Russia's population employment just like in all developed countries (the share of people employed in the public catering sector reaches 0.92% of the total number of employed people). It is also important for the development of small and medium businesses (the share of business entities working in the sphere of public catering is 1.27% of the total number of business enterprises), and tourist sphere. The authors of the article emphasize the need for the differentiated approach to analyzing regional development strategies of the aforesaid economic sector. Based on that, the authors present results of the cluster analysis which allows to divide Russian Federation regions into groups depending on the key factors of the public catering development. The authors' contributoin to the topic is that they offer their own algorithm for identifying key areas in accordance with the defined peculiarities of the regional development. Quite interesting (from the research point of view) is a discovedred fact that for a number of regions referred to clusters 'Leaders', 'Outsiders' and 'Prospective Leaders', the dynamics of investments into the main capital in the sphere of public catering did not have a considerable influence on the dynamics of the turnover in the aforesaid economic sector. This creates a research basis for studying alternative factors of increasing the turnover. 

Keywords: forecasting, factorial analysis, sustainable development of the region, tourist sector, economic-mathematical modeling, turnover of public catering, cluster analysis, service trade, scenario modeling, regions of the Russian Federation

References:
V.G. Tarasenko Evraziyskaya integratsiya, kak yavlenie // Politika i Obshchestvo. - 2013. - 1. - C. 97 - 102. DOI: 10.7256/1812-8696.2013.01.12.
Tikhonov A.A. Vybor modeli strategicheskogo upravleniya razvitiem sel'skokhozyaystvennykh predpriyatiy // Trendy i upravlenie. - 2013. - 3. - C. 82 - 90. DOI: 10.7256/2307-9118.2013.3.9402. 9.
Prognoz dolgosrochnogo sotsial'no-ekonomicheskogo razvitiya Rossiyskoy Federatsii na period do 2030 goda
Gayazov Z.F. Sravnitel'naya otsenka i analiz perspektiv razvitiya obshchestvennogo pitaniya v Rossiyskoy Federatsii: mezhstranovoy faktornyy analiz. Kazanskiy ekonomicheskiy vestnikyu2015. №6 (20). S. 5-12
Gayazov Z.F., El'shin L.A. Kontseptual'nye podkhody opredeleniya ravnovesnoy modeli razvitiya obshchestvennogo pitaniya v Rossii. V sbornike: Vliyanie nauki na innovatsionnoe razvitie Sbornik statey Mezhdunarodnoy nauchno-prakticheskoy konferentsii. 2016. S. 28-31.
Gayazov Z.F., El'shin L.A. Otsenka effektivnosti razvitiya sistemy obshchestvennogo pitaniya v RF: sravnitel'nyy analiz global'noy konkurentosposob

Abstract: The subject of the research is the factor set. The object of the research is the sphere of travel services. Tourism, having multilevel nature of activity affects practically all spheres of activity, as his use as the instrument of stimulation of social and economic development both on regional, and on national levels allows. The special attention is paid to the factors influencing the sphere of tourism: state regulation, places of stay, quality of the provided services, advertizing activity and others which are a basis of the offered model. Authors have offered methodology of creation of effective system of indicators of development in the sphere of travel business on rules of support of decision-making with use of the indistinct theory of sets and a method of the analysis of hierarchies. And an assessment of indicators the integrated factors, such as policy of the state are applied to construction; advertizing activity; attributes of the place of stay; quality of tourist services. Hybrid AHP-Fuzzy model as fundamentals of methodology of creation of effective system of indicators of development of the industry of tourism is developed. The analysis of system effectiveness of indicators on the basis of model of an indistinct logical conclusion, with use of a method of a variation of a factorial set with various dimensions of entrance factors is carried out. The methodology of an assessment of parameters offered in our work with use of indistinct and logical tools and expert estimation provides ranging of all factors and sub-factors defining efficiency of development of the sphere of tourism in Russia in modern international and social and economic conditions. The received results of expert research will be coordinated by the representations received from the review of literature. The weight of the main indicators of efficiency of development of the sphere of tourism, given above, clearly give answers to the main issues of this research, namely provide a clear and clear picture of actions to the Russian managers of tourism and marketing managers of travel agencies.

Keywords: model, fuzzy-logical conclusion, decision-making, hierarchical structure, development indicators, tourism, marketing, proposals, system, sphere of tourism

References:
Shtovba S.D. Proektirovanie nechetkikh sistem sredstvami MATLAB. M.: Goryachaya liniya-Telekom, 2007. 288 s.
Skobkin S.S. Turistskiy potentsial i vykhod iz krizisa dlya Rossiyskogo turizma. Prioritety i perspektivy nauchnykh issledovaniy mezhdunarodnogo turizma v XXI veke. Trudy mezhdunarodnoy turistskoy akademii. Vyp. 5. Mezhdunarodnaya turistskaya akademiya. M., 2010. S. 78.
Saati T.L. Prinyatie resheniy. Metod analiza ierarkhiy / Saati T.L. M.: Radio i svyaz', 1993. 320 c.
Rozhkova N.V. Sistema pokazateley otsenki effektivnosti razvitiya turisticheskoy industrii Roscii // Ekonomika i upravlenie v XXI veke: tendentsii razvitiya: sb. mat. XXVIII Mezhdunarodnoy nauchno-prakticheskoy konferentsii / Pod obshch. red. S.S. Chernova. Novosibirsk: Izd-vo TsRNS, 2016. 152 s.
Rozhkova N.V. Ekonomicheskoe soderzhanie i teoreticheskie aspekty sfery turistskikh uslug // Vestnik Akademii g. Moskva. 2014. № 1. 55 s.
Mukhametzyanov I.Z. Metody optimal'nykh resheniy: uch. posobie / I.Z. Mukhametzyanov. Ufa: Izd-vo UGNTU, 2015. 271 s.
Rozhkova N.V. Turist

Abstract: The object of the research in this article is the corporate culture of the Russian pre-revolutionary business and its sources. The subject of the research is the Russian business before revolution. The problem of socially oriented business as one their main conditions of creation of business reputation is a topical issue nowadays. In her article Korobkoba examines how the problem was solved at the end and the beginning of the XX century by Russian businessmen 64% of whom were the so called Old Believers. The ethical code of Old Belief demanded honest work and business, discipline, asceticism in private life, and social responsibility. Therefore, the author studies the business ethics stated in 1912 in "The Seven Principles" of business management in Russia and the corporate culture created during that period at the enterprises. In her research the author uses analytical and comparative methods as part of the comparative analysis. 
The main conclusions of the author in the comparative analysis are that in business pre-revolutionary Russian business was guided by the ethical code of Old Belief. The main thing in this code – honest work for the benefit of society which was considered as service to God. Credo of Old Believers merchants - "Everything for business – nothing for yourself". The majority of enterprise dynasties endowed big money for charity and considered a duty to care of employees of the enterprises, creating conditions for life. Such relation provided the maximum loyalty of workers to the enterprises that excluded turnover of staff and increased labor motivation, eventually, provided enterprise success of firms, determined in many respects the rapid economic growth of Russia during this period.Novelty of article is that the review of organizational cultures of the enterprises of the Russian businessmen of the end of the XIX beginning - the XX centuries of which formation business ethics of Old Belief are the cornerstone is offered.

Keywords: society, charity, business ethics, honor, labour, corporate culture, business, merchant, pre-revolution Russia, enterprise

References:
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