
	Culture and Art Reference: Gur'yanova M.V. Sociology of Fashion in the XXth Century: from the Classical Concepts to their Perception in Modern Theories // Culture and Art. 2015. № 6. P. 618-631. URL: https://en.nbpublish.com/library_read_article.php?id=67058 Gur'yanova M.V. Sociology of Fashion in the XXth Century: from the Classical Concepts to their Perception in Modern Theories Abstract: Fashion is the phenomenon, which has already become an essential part of pop culture and has its influence practically on everyone, but in the field of science the attitude to this phenomenon hitherto is a bit skeptical. Nevertheless sociology is a branch of science which takes fashion seriously trying to construct theoretical investigations in order to define the role played by fashion in society. Thereby the subject of the present research is the analysis of different theories of fashion in sociology as well as the attempt to trace back the genesis of the fundamental classical theories in following concepts. The study of these theoretical models of fashion in terms of their historical perspective will lead us to the description of the essential features of fashion discovered through analyzing the 'intersection points' of different fashion theories. A big variety of fashion theories is caused by the nature of fashion that always changes its meaning at different historical epochs. That’s why the analysis of the genesis of fashion theories is one of the ways to understand the essense of the phenomenon of fashion. Keywords: fashion, imitation, body, ambivalence, identity, fashion actors, infiltration theory, conspicious consumption, democracy, gender This article can be downloaded freely in PDF format for reading. Download article This article written in Russian. 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Gur'yanova M.V. Sociology of Fashion in the XXth Century: from the Classical Concepts to their Perception in Modern Theories