Ðóñ Eng Cn Translate this page:
Nota Bene. Books, journals, publishing technologies.
Please select your language to translate the article


You can just close the window to don't translate ☒
Library
 Your profile
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Back to contents

Philosophy and Culture
Reference:

Eltsova, K. K. ‘Qualitative’ Media for the ‘Educated Minority’: Analysis of the Discourse about Elitism in Russian New Media

Abstract: The article is devoted to the study of media representations of ‘elitism’ that are provided by the web-based media as standards. These web-based media position themselves as the mass media addressed to the most educated and professional layer of the modern Russian society. The author is referring to such projects as Afisha.ru, Bg.ru, Lookatme, Openspace (2008-2012), W-O-S, Colta, Esquire and Snob. The research is based on ten interviews published by Afisha. ru and devoted to the changes that have been going on in the media sector (broadly discussed dismissals of editor-inchiefs and changes in editorial formats) since the start of social protests in Russia in 2011 — 2012. By using the method of discourse analysis as the main analytical instrument in the research, the author of the present research article is the first to define and systematize concrete strategies and mechanisms of constructing the images of ‘elitism’ used by the aforesaid sources. The author also discusses how the studied variant of the elitist discourse combines elements of the discourse about intellectuality and intelligentsia (with their different variants and modifications) with the idea about the importance of economic success and associated freedom of consumer choice as the core value of a developed society.

Keywords:

elitism, elite, elitist discourse, discourse-analysis, media representations, social group identity, construction of standards, socio-cultural unity, life style, consumer practices.

This article can be downloaded freely in PDF format for reading. Download article

This article written in Russian. You can find original text of the article here .
References
1. «Razgovory o media: Andrey Loshak i Dmitriy Ol'shanskiy» v izdanii «Afisha», 08.08.2012 (URL.: http://gorod.afisha.ru/archive/media-loshak-olshansky/; data obrashcheniya 25.04.2014)
2. «Razgovory o media: Grigoriy Revzin i Yuriy Saprykin» v izdanii «Afisha», 06.08.2012 (URL.: http://gorod.afisha.ru/archive/media-revzin-saprykin/; data obrashcheniya 25.04.2014)
3. «Razgovory o media: Ekaterina Gerasicheva i Vasiliy Esmanov», izdanie «Afisha», 20.08.2012, (URL.: http://gorod.afisha.ru/archive/media-gerasicheva-esmanov/; data obrashcheniya 25.04.2014)
4. «Razgovory o media: Il'ya Tsentsiper i Dem'yan Kudryavtsev», v izdanii «Afisha», 01.08.2012 (URL.: http://gorod.afisha.ru/archive/media-tsentsiper-kudryavtsev/; data obrashcheniya 25.04.2014)
5. «Razgovory o media: Kseniya Sobchak i Oleg Kashin» v izdanii «Afisha», 31.07.2012 (URL.: http://gorod.afisha.ru/archive/media-sobchak-kashin; data obrashcheniya 25.04.2014)
6. «Razgovory o media: Maksim Koval'skiy i Mikhail Zygar'», izdanie «Afisha», 03.08.2012 (URL.: http://gorod.afisha.ru/archive/media-kovalski-zygar; data obrashcheniya 25.04.2014)
7. «Razgovory o media: Filipp Bakhtin i Filipp Dzyadko», izdanie «Afisha», 31.07.2012 (URL.: http://gorod.afisha.ru/archive/media-bahtin-dzyadko/; data obrashcheniya 25.04.2014)
8. «Pole samo zachishchaet sebya» – interv'yu Marii Stepanovoy izdaniyu «Afisha», 25.06.2012 (URL.: http://www.afisha.ru/article/openspace_is_over/; data obrashcheniya 25.04.2014)
9. «Razgovory o media: Alena Doletskaya i Nikolay Uskov», v izdanii «Afisha», 02.08.2012 (URL.: http://gorod.afisha.ru/archive/media-doletskaya-uskov/; data obrashcheniya 25.04.2014)
10. «Razgovory o media: Aleksandr Urzhanov i Petr Tolstoy», izdanie «Afisha», 07.08.2012 (URL.: http://gorod.afisha.ru/archive/media-urzhanov-tolstoy/; data obrashcheniya 25.04.2014)
11. Spisok korpusa analiziruemykh istochnikov:
12. post «Sergey Mostovshchikov o perspektivakh intellektual'nogo glyantsa» v Zhivom Zhurnale, yanvar' 2008 (URL.: http://volk.livejournal.com/846632.html; data obrashcheniya 25.04.2014);
13. Profil' Natal'i Sindeevoy (so-osnovatel'nitsy radiostantsii «Serebryanyy Dozhd'» i vladelitsy telekanala «Dozhd'») na Snob.ru (URL: http://www.snob.ru/profile/5300 i t.d.; data obrashcheniya 25.04.2014).
14. Ob'yavlenie o seminare «Kreativnyy klass» na Lookatme, noyabr' 2009 (URL: http://www.lookatme.ru/cities/moscow/events/85877-seminar-kreativnyy-klass-literaturnyy-perevod; data obrashcheniya 25.04.2014) «Chto na samom dele sozdal kreativnyy klass»; fevral' 2012 (URL: http://www.afisha.ru/article/sapr-on-creative-class/; data obrashcheniya 25.04.2014);
15. Interv'yu s Filippom Bakhtinym (Esquire, 2010 god, URL: http://besttoday.ru/read/515.html; data obrashcheniya 25.04.2014);
16. Interv'yu s Dmitriem Golubovskim, Esquire, noyabr' 2011 (URL: http://os.colta.ru/media/paper/details/31881/?expand=yes&attempt=1; data obrashcheniya 25.04.2014);
17. Interv'yu s Artemiem Troitskim v zhurnale «Krasivye lyudi», mart 2010 (URL.: http://www.sayen.ru/ob-otele/pressa-o-kompanii/interevyu-s-artemeem-troitskim-zhurnal-krasivye-lyudi; data obrashcheniya 25.04.2014);
18. «Tupye, zhirnye, nerabotayushchie, vechno p'yanye plebei glumyatsya nad obrazovannym klassom» na Snob.ru, iyun' 2011 (URL: http://www.snob.ru/selected/entry/20371; data obrashcheniya 25.04.2014);
19. Andrey Loshak v «Shkole zlosloviya», iyun' 2010 (URL: http://www.youtube.com/watch?feature=endscreen&v=4wo_posmsDU&NR=1 (3’40); data obrashcheniya 25.04.2014);
20. «Sezon performansov» na Snob.ru, noyabr' 2011 (URL: http://www.snob.ru/magazine/entry/42839; data obrashcheniya 25.04.2014);
21. «Otkrytoe prostranstvo pereplaniruyut», Mnenia.ru (URL.: http://mnenia.ru/rubric/society/otkrytoe-prostranstvo-pereplaniruyut; data obrashcheniya 25.04.2014)
22. «Maksim Koval'skiy opublikoval stat'yu Mikhaila Khodorkovskogo v zhurnale “Kommersant'-Vlast'”», 16.06.2009, (URL.: http://www.snob.ru/fp/entry/3900?preview=print; data obrashcheniya 25.04.2014);
23. «Itogi nulevykh: Il'ya Oskolkov-Tsentsiper, prezident instituta «Strelka», vitse-prezident kompanii Yota, osnovatel' «Afishi», 43 goda», yanvar' 2011 (URL: http://www.afisha.ru/article/8312/; data obrashcheniya 25.04.2014);
24. Rutten E. The Faces and Spaces of a Russian Culture-News Portal: www.openspace.ru, Digital Icons: Studies in Russian, Eurasian and Central European New Media, ¹6 (2011): 93-103.
25. «Dlya mnogikh eto byla ne rabota, eto byla zhizn'» – interv'yu Il'i Oskolkova-Tsentsipera Afisha.ru, avgust 2009 (URL: http://www.afisha.ru/article/answers_oskolkov/; data obrashcheniya 25.04.2014);
26. Spisok ispol'zovannykh Internet-publikatsiy:
27. «”Bol'shoy gorod” – ne otkrytoe pis'mo chinovnikam», Openspace.ru, dekabr' 2009 (URL.: http://os.colta.ru/media/paper/details/14976/page3/; data obrashcheniya 25.04.2014);
28. Roesen T. www.snob.ru: A Social Network Site for the Elite, Digital Icons: Studies in Russian, Eurasian and Central European New Media, ¹6 (2011): 81-92.
29. Materialy konferentsii ’Middle’ and ‘Creative’: Emerging Russian Social Groups in Language and in Culture, sostoyavsheysya 26-25 oktyabrya 2013 v Tsentre printsessy Dashkovoy Edinburgskogo universiteta (URL.:http://www.ed.ac.uk/schools-departments/literatures-languages-cultures/dashkova/research-resources/middle-creative-programme; data obrashcheniya: 25.04.2014)
30. Hall S. The Work of Representation // Representation: Cultural Representation and Signifying Practices, The Open University 1997, pp. 13-75
31. Bourdieu P. Distinction: A Social Critique of the Judgement of Taste, Harvard University Press, 1984, pp. 640 [Translated by Richard Nice]
32. Shabanova M.A. Problemy vstraivaniya rynka v «nerynochnoe» obshchestvo // Ekonomicheskaya sotsiologiya, 2005, ¹ 3, str. 5-15;
33. Khakhulina L. Sub'ektivnye otsenki sotsial'nogo neravenstva: rezul'taty sravnitel'nogo mezhdunarodnogo issledovaniya;
34. Sud'by russkoy intelligentsii. Materialy diskussiy. 1932-1925 gg. – Novosibirsk: Nauka. Sib otd-e, 1991. – 222 s.
35. Fuko M. Poryadok diskursa // Volya k istine: po tu storonu znaniya, vlasti i seksual'nosti. Raboty raznykh let. Per. s frants.— M., Kastal', 1996.— 448 s.
36. Kryshtanovskaya O.V. Biznes-elita i oligarkhi: itogi desyatiletiya // Mir Rossii, 2002 ¹ 4, str. 3-60;
37. Kryshtanovskaya O.V. Formirovanie regional'noy elity: printsipy i mekhanizmy // Politicheskaya sotsiologiya, 2003;
38. Zvereva V.V. Reprezentatsiya i real'nost' // Otechestvennye zapiski, 2003 ¹ 4;
39. Zhiznennye stili i sotsial'nye praktiki intelligentsii: Sb. statey / pod red. Zh.T. Toshchenko; Sost.: Tsapko M.S., Roslyakov A.B..; M.: RGGU, 2002. 300 s.;
40. El'tsova K.K. «Semiotika izbrannosti»: diskurs o mode (po materialam prilozheniya «Stil'» k gazete «Kommersant'»), MUNTs «VShEK» RGGU, Moskva 2010 g. 110 str.;
41. Gudkov L., Dubin B., Levada Yu. Problema elity v segodnyashney Rossii. M., 2007;
42. Gudkov L.D., Dubin B.V. Intelligentsiya: Zametki o literaturno-politicheskikh illyuziyakh. 2-e izd., ispr. i dop. – Spb.: Izd-vo Ivana Limbakha, 2009. – 304 s.;
43. Burd'e P. Formy kapitala // Ekonomicheskaya sotsiologiya, T. 3, ¹ 5, noyabr' 2002, str. 60-75 (per. M.S. Dobryakovoy);
44. Belyaeva L.A. Material'noe neravenstvo v Rossii. Real'nost' i tendentsii // Sotsiologicheskie issledovaniya, ¹ 11, noyabr' 2007, s. 29-41.;
Nota Bene
 
For authors
 
Other
 
Our sites
© 1998 – 2024 Nota Bene. Publishing Technologies. NB-Media Ltd.