Shevyakova, A.V., Kuznetsov, V.I. Model of PR-campaigns when French and Russia were transferred to the Renewable Energy Resources (RER).

Abstract: In this article the authors attempt to evaluate the importance of organization of the PR –campaign for the transfer to the RER. The study of these issues is influenced by the RER-sphere, since it is important for the journalist and PR-clients to learn professional terminology to make the general public and business circles more informed. The object of studies involves national strategies for the RER transition in France and in Russia, since the trend for sustainable development society formation is the main goal in the agenda of both Russia and France. Based upon the comparative analysis of practice in France and in Russia the authors evaluate the transition to the RER as a social process, offering specific solutions for the problems, which appear in the course of transfer to the RER. Studies of the role of the PR-campaigns in the process of transition to the RER is an novel direction in the humanities. Lack of special studies of importance of the PR campaigns in the process of transition to the RER significantly slows down the processes of economic and social transformation. Examples of PR- campaigns in France and in Russia are quite reflective of use of successful features and overcoming the existing problems.

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