Abstract: The subject of the research of the article is the general features and specific features of the translation of horror discourse filmonyms from English into Russian and German. The object of the study is the original English-language and translated Russian- and German-language filmonyms of horror discourse. In our work, we will be interested in strategies and techniques for translating English-language horror discourse filmonyms, since the horror film genre is one of the most popular at the moment, and a large number of films are being released in English. When translating movie titles, a translator faces a number of difficulties and must solve them by choosing a translation technique and strategy. Often, the translation of a filmonym is accompanied by a shift in its leading function, or a change in the type of filmonym according to the peculiarities of its perception by the viewer. The work uses the continuous sampling method, comparative linguistic analysis of parallel filmonyms, as well as quantitative data processing methods. The research material was a sample including 150 original English-language horror-discourse filmonyms and their translation options into Russian and German. The scientific novelty of the study lies in the fact that the features of the translation of film names are studied in a comparative aspect using the example of Russian- and German-language horror discourse based on the material of the titles of films released over the past two decades. A methodology is being developed for a comparative study of the features of translating film names into different languages.
As a result of the analysis, it was concluded that the domestication strategy of filmonyms is high-frequency; for German-language translated filmonyms, the use of a forenization strategy is much more typical. A feature of the German film distribution is the high frequency of combining two translation strategies, when the first forenized part of the filmonym is combined with domestication in the second part of the movie title after the dash sign.
Due to the fact that German translated film names undergo less transformations, they are less characterized by a functional shift compared to translated film names in the Russian film distribution. When translated into Russian, preference is given to tonal-type filmonyms, which corresponds to the peculiarities of the horror genre.

Abstract: The subject of the research in the article is the peculiarities of assessing the quality of translation of poetic texts. The object of the study is the translation of a poetic text as a complex multidimensional process. In this paper, we will be interested in criteria for evaluating the quality of translation of a poetic work, since a comprehensive assessment of the quality of a poetic translation remains an unresolved problem, and the need for such a procedure remains. The criteria for evaluating poetic translation mean such signs of high-quality poetic translation, on the basis of which a standardized assessment of any poetic translation can be made, for example, in the conditions of a translation competition. To develop evaluation criteria, the author examines in detail the difficulties of translating poetry. The results of a comparative analysis of original and translated poetic texts are analyzed on the basis of the selected criteria.   The work uses methods of directed sampling, comparative linguistic (phonetic, semantic, syntactic) analysis of parallel texts, linguistic and pragmatic analysis using elements of cultural and stylistic analysis, as well as quantitative data processing methods. The scientific novelty of the study lies in the fact that a method of analyzing a poem based on an assessment of the quality of poetic translation is proposed. The concept of the quality of poetic translation is clarified, criteria for a comprehensive assessment of the quality of poetic translation are formulated. A comparative analysis of parallel original and translated texts – works of British poetry and their translations into Russian, performed by professional translators, is carried out.
The quality of a poetic translation can be the object of a comprehensive assessment, which is carried out using a number of criteria: the preservation of the original author's idea, composition and rhyme of a poetic work, the selection of appropriate equivalents by the translator, the absence of significant permutations, omissions and distortions, as well as compliance with the norms of the translation language. The criteria for a comprehensive assessment of the quality of poetic translation can be recommended to the organizers of translation contests to evaluate the works of the participants of the contests, as they reduce the effect of subjective factors in the analysis of quality and make it possible to rank translation options, identify the most qualitative of them.