Abstract: The article presents a part of the study of the conceptual field of WEALTH/POVERTY in the everyday linguistic consciousness of the speakers of Russian linguoculture. The purpose of this study is to trace the transformation of the conceptual field of word POVERTY in the linguistic consciousness of an ordinary native speaker of Russian linguoculture over the past thirty years, marked by serious socio–economic and political changes in Russian society, as well as to trace the influence on the perception of this conceptual field of the philosophical trend of non-possessiveness – one of the basic archetypes of the Russian conceptual sphere.
"Russian Associative Dictionary" edited by Yu. N. Karaulov, "Russian Regional Dictionary-Thesaurus EVRAS" edited by G. A. Cherkasova and "Russian Regional Associative database" by SIBAS N. V. Ufimtseva and I. V. Shaposhnikova served as the research material for the databases of different periods obtained during free associative experiments. The material of the first source was collected and published in the late Soviet – early post-Soviet period, when socio-political changes were actively taking place that turned the lives of the country and Russian citizens upside down. The second and third sources were created in the second decade of the XXI century and are still being replenished. After analyzing the data, we established the destruction of the archetype of non-possessiveness, and also traced changes in the mood of society in relation to the problem of poverty by analyzing the content and structure of the conceptual field. The scientific novelty of the work is that we have traced the transformation of the conceptual field. The analysis and conclusions of the work complement the picture of public opinion and can be used by sociologists, as well as in linguoculturology classes.