Abstract: The subject of this research is the factors of consistent success of concert tours of the Russian cabaret theatre “The Blue Bird” in Vienna. The author presents a brief review of the various aspects related to the work of Russian theatres abroad. Special attention is paid to the cultural-historical context of Vienna of the 1920’s, in which there was demand for performances of the Russian cabaret theatre. The article describes the Austrian cabaret and its traditions, as well as provides information on the Russian component in the theatrical life of Vienna over the period under consideration. Examination of the memoire and scientific sources allowed obtaining the historical and culturological records. The main conclusion consists in the thesis that in the 1920’s the Russian cabaret theatre had sensational success among the indulged Viennese audience due to the unique qualities unlike anything made in Austria or Germany – theatricality, aesthetism, delicacy, impressive performance, and unique style of conferencier Jascha Juschny. The presented materials may be valuable for further research in the theatrical-aesthetic distinctness of the Russian cabaret theatres in Western Europe, particularly avant-garde in scenography of the Russian artists.