Abstract: This article is dedicated to examination of the impact of political culture upon the content and control character of political campaigns in the context of goals and tasks of political management. Viewing political culture as a subjective element of external environment of the political campaign, the author analyzes the mechanism of influence of cultural characteristics of certain social segments upon the models of civil behavior, formation of particular role position, expectations, and corresponding motivational structure within them. Using the examples of concrete campaigns carried out in Russia, Great Britain, and United States, the article reveals the normative regulatory influence from the side of political orientations towards the type of political behavior, assigned by political-cultural system of society. It is demonstrated that in development of the strategies of national campaigns, an important factor becomes the orientations of system level, which reflect such political-cultural values, as patriotism, national pride, and state identity. The article applies the societal interpretation of political culture, which includes the system of political ideologies, models of political behavior, and “examples” of functionality of the institutional structures. The author substantiates the importance of such approach by the ability of revealing the multidisciplinary influence of political culture upon the management process. Main conclusions are associated with the practical significance of a more precise concretization of the political-cultural space of political campaign for the purpose of development of the efficient ideological strategy of its management. The author also makes conclusion about the dilution within the modern societies of a unified political-cultural space and development of “political subculture” as a particular characteristic of political culture that must be taken into account in drafting political projects of various type.