Abstract: The subject of this research is the aesthetic conception of a French philosopher Gilbert Simondon. The author of the article makes the main emphasis on Simondon's genetic hypothesis that describes several stages of how the connection between human and the world developed, in particular, the author focuses on the four stages: magic, technical, religious and aesthetic. Svirskiy pays special attention to the place of aesthetics as an intermediate link in these relations. The author of the article also discusses what Simondon called 'techno-aesthetics'. He demonstrates that techno-aesthetics implies a special type of perceptive intuition that defines the primary selection and distinguishing between acceptable and unacceptable that sets forth intuitive criteria for adoption or refusal from particular technical and artistic solutions as well as the fact that a technical object is not beautiful as itself because it has privileged points (key points) of the world that it represents. The research methodology is based on the reconstruction of Gilbert Simondon's philosophical position that is made in order to demonstrate specific features of his attitude to the aesthetic experience. The novelty of the research is caused by the fact that the researcher describes the place of the aesthetic attitude to the world or aesthetic thinking in a wider sense of the word as these are represented by the theoretical strategy of a famous French philosopher Gilbert Simondon. The researcher focuses on the 'techno-aesthetics' concept that is supposed to substantiate the emergence of the aesthetic and technical components in all kinds of design-and-engineering and artistic activities.

Abstract: In his article Svirsky invites us to consider several key concepts of the research strategy offered by the French philosopher Gilbert Simondon. Simondon introduced the concept of technical, biological, psychological and collective individuation which acquires the ontological status in the long run. In the course of the present research Svirsky carries out a comparison between substantial criticism and hylomorphic tradition of interpreting the origin of individual matter and such concepts as transduction and allagmatique involving other associated terms and concepts (initial information, internal resonance, metastability and others). The author applies the comparative research method to integrate Gilbert Simondon's philosophical strategy with the complexity paradigm providing that Simondon's concepts had a great influence on Gilles Deleuze, Jean Baudrillard, Bruno Latour, Isabelle Stengers and other outstanding authors who got close to the complexity paradigm in their research. The main conclusion of the research is that Gilbert Simondon's philosophical strategy relates to contemporary issues of both social and intellectural nature. First of all, the researcher means the plots of individuation of both technical and vital objects which is the guarantee of the modern society's existence. Moreover, according to the author Simondon's philosophy should be studied not only by Russian but also foreign philosophers.