Abstract: The subject of this research is the yet poorly studied topic of representation of the female images in military media sources, namely movies and TV series of the 2010s. The choice of sources is substantiated by the new approaches towards delivery of information, new characters and patterns that correspond to the modern media trends; as well as by a wide range of projects timed to the centenary of the World War I. The key tasks of this article lie in determination of the role of women and characteristics of female images in a number of movies and TV shows of the 2010s about the World War I. The author carries out a comparative analysis of reflection of the Western and Russian cinematography associated with the representations on the gender hierarchy that is seen through interaction between men and women in the material under review. The article reveals the main patterns that are most commonly used for describing the role of women in war. The conclusion is made that a certain variety of female images that have recently appeared in cinematography indicates the interest of historians and researchers dealing with memory, gender, media and visual culture. The comparative analysis of sources demonstrated that the representation of female images in movies of the 2010s about the World War I reflects a certain difference in the officially broadcasted sociocultural and ideological perception of women and their role characteristic to modern Russian and Western society. The Russian movies are oriented towards expressing the official state concept of traditional values and women's affiliation to family and the country; while Western movies create the images typical for their cultural reality, which do not neglect the role of wives and mothers, however allow the heroines to transcend family interests.