Abstract: The subject of the research is the processes of social and academic integration of students and teachers in terms of a University corporate code. At Universities students and teachers constantly have to correspond their personal interests with corporate standards and social interests. Not all students or even teachers demonstrate a positive adjustment to corporate standards and rules. Quite often there is a mismatch between students' and teachers' personal interests and their University's corporate standards. This fact affects their self-realisation, ethical and moral attitudes and professional development. The fact that some personal interests are not institutionalized gives us a wrong feeling that a person completely adjusts to corporate values and ethics described in basic corporate acts of an organisation as a result of their long teaching or working there. The main research method used by the authors is a survey that involved students and teachers. All in all, 210 students and 62 teachers participated in the survey. According to the authors, correspondence of students' and teachers' personal interests to the provisions of the corporate code may express the dynamics and orientation of the process of integrating such interests in the University environment. Students' and teachers' interests can actually agree with University values, so overcoming the gap between personal interests and social interests should be one of the ways to realise the process of interests' integration. 

Abstract: This article reveals the character of establishment of the social capital of students and educators in the context of personal or academic communication as a resource of increasing the quality of education. The relevance of the concept of social capital is caused by the following circumstances: firstly, the professional success of students will depend mostly in the level of development of their communicational qualities and social capital; secondly, the support of civic and social activeness depends on the ability to establish the interpersonal and intergroup trustworthy relationships; and thirdly, mutual assistance within the educational environment does not always attract sufficient attention. For realization of the goals of the research, was created a survey consisting of 60 questions and involving 250 students and 86 educators. The authors determined the purposefulness of joint communication between the students and teachers, as well as characterized the level of trust alongside the level of readiness to provide mutual assistance within or outside the educational environment. The article reveals the key mechanisms of formation of the social capital: constant resolution of contradictions in the process of educational and extra-curricular communication within the existing level of trust between the students and educators, as well as readiness to provide help.