Abstract: The subject of this article is the administrative mechanism for increasing the students’ motivation for improving the quality of higher education. The object is the improvement of the quality of higher education. The goal of this work consists in establishment of the administrative mechanism for increasing the students’ motivation for the purpose of improvement of the quality of higher education. For achieving the set goal, the authors tackle the following tasks: examine the notion, problems of formation, and specificity of the administrative mechanist of increasing the students’ motivation; analyze the place and role of the administrative mechanism of increasing student’s motivation in the process of the reform of higher education and realization of the strategy of  improving the quality of education; study the structural elements of the mechanism of increasing students’ motivation in the interests of improving of the quality of their education. The scientific novelty is substantiated by examination of the essence of students’ motivation in the conditions of the control over competence as a result of the quality of higher education.

Keywords: Structure, Employer, Strategy, Competence, Quality, Education, Motivation, Student, Administration, Mechanism