
	Culture and Art Reference: Salnikova, E. V. On the Question of Prehistory of Visual Technical Culture // Culture and Art. 2012. № 2. P. 53-61. URL: https://en.nbpublish.com/library_read_article.php?id=59277 Salnikova, E. V. On the Question of Prehistory of Visual Technical Culture Abstract: Visible phenomena created and transmitted with the help of electromagnetic signals do not have a mechanic body of a visible image of painting fabric, paper and such. Technical visual images do not make one whole with their material carrier (screen, for instance) but occurs as a result of many-stage technical process. The main feature of visual images is their immateriality and volatility of its location. Before the technological revolution of the New Times we dealt with other immaterial, only visual forms of perception. The author suggests to classify them as ‘conditionally visual’ and ‘naturally visual’ forms and traces back how the conditionally visual forms have been transforming in our modern civilization. The picture of the sky is interpreted as naturally visual – like a screen transmitting visual information which has esthetics and social topicality. Keywords: cultural studies, visuality, information, remotability, astronomy, astrology, photography, TV broadcast, cinematograph. This article can be downloaded freely in PDF format for reading. Download article This article written in Russian. You can find original text of the article here . References 1. Varden Van der B. L. Probuzhdayushchayasya nauka. Rozhdenie astronomii. M.: Nauka, 1991. 2. Viril'o P. Mashina zreniya. SPb.: Nauka, 2004. 3. Didi-Yuberman Zh. To, chto my vidim, to, chto smotrit na nas. SPb.: Nauka, 2001. 4. Kittler F. Opticheskie media: Berlinskie lektsii 1999 g. M.: Logos; Gnozis, 2009. 5. Laevskaya E. L. Mir megalitov i mir keramiki. Dve khudozhestvennye traditsii v iskusstve doantichnoy Evropy. M.: Bibleysko-bogoslovskiy institut sv. apostola Andreya, 1997. 6. Mirimanov V. B. Iskusstvo i mif. Tsentral'nyy obraz kartiny mira. M.: Soglasie, 1997. 7. Uebster F. Teorii informatsionnogo obshchestva. M.: Aspekt Press, 2004. 8. Frankl Dzh. Arkheologiya uma. M.: Astrel'; AST, 2007. 9. Freyd Z. Totem i tabu. Psikhologiya pervobytnoy kul'tury i religii. SPb.: Aleteyya, 1997. 10. Chernosvitov P. Yu. Zakon sokhraneniya informatsii i ego proyavleniya v kul'ture. M.: URSS, 2008. 11. Elias N. O protsesse tsivilizatsii. Sotsiogeneticheskie i psikhogeneticheskie issledovaniya: V 2 t. M.; SPb.: Universitetskaya kniga, 2001. 12. The Astrologer of the Nineteenth Century, or the Master Key of Futurity, Being a Complete System of Astrology, Geomancy & Occult Science. London, 1886. 13. Prideaux T. Cro-Magnon Man. Amsterdam: Time-Life Books, 1979. 14. Simmons L. E. The Early Relatives of Man // Scientifi c American. 1964. July. 15. Whitfi eld P. Astrology. A History. London: The British Library, 2001

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Salnikova, E. V. On the Question of Prehistory of Visual Technical Culture