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Administrative and municipal law
Reference:

Bakradze Dmitry Gelarievich Corporate Editions as a Tool of PR Activity of a Company

Abstract: The article is devoted to corporate editions as a special form of the company internal mass media. The author provides the definition of the edition and describes its goals, tasks and contents as well as ways of functioning as a PR tool. The author also analyzes the differences and similarities between corporate and traditional popular editions.

Keywords:

PR, corporate publication, company internal mass media, publishable capital, image, telecommunication, corporation, advertising.

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