Using Social Networks to Shape the Image of the CEC of Russia in 2019

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Abstract: This article is devoted to the analysis of the content of state organizations' social networks with the example of the CEC of Russia and an attempt to conduct a scientific study of the current tools offered by social networks for building a communicative connection ("power-citizen") and the formation of the image of a state organization. The subject of the study was the CEC of Russia’s communication strategy and presence on selected social networks. An analysis of the actors influencing its creation and implementation was carried out, as well as a study of the audience (target and real) for which information is produced and the formats of interaction with it. When writing the work, the author used the method of content analysis and Integrum monitoring systems to collect statistical information about the reactions of Russian Internet users to the activities of the CEC of Russia. Due to the development of social media algorithms and the increase in their users, there is a request for research describing current processes and changes in society. The specificity of modern society is that there is a formal erasure of borders and simplification of interaction between the state and the citizen, while it is implied that this process is mutually beneficial. The authorities are gaining new tools to influence citizens and new opportunities to form a positive image. Citizens have received a channel to express opinions and direct dialogue with the authorities, especially with regard to expressing dissatisfaction with the government's response to society’s social and political demands.

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