Culture and ArtReference:
Transformations of Perception and Organization of Color Environment: From Eidos to Simulacrum
Abstract.The subject of the research is transformations of color perception and color environment caused by the influence of current epistem. The research hypothesis is that changes in the deeper structures of cogitation affect perception and use of color and consequently design. Design is viewed by modernists as a social practice and cultural phenomenon which determines the main difference of color and its functions as a sign in pre-design and modern worls. In her research Pankratova has used the method of knowledge archeology offered by Michel Fouñault. Being applied to design, this method implies analysis of structural elements of the design discourse, color being one of such elements. The main conclusion of the research is that modern designers use color as a simulacrum sign. Presently, there are three basic characteristics of color whichi are color shade, intensity and lightness that describe color as something flat or part of the material world. The pre-design paradigm perceives color as eidos or part of the transcendental world. The main characteristics of color eidos are three-dimensionality, transparency, shine and analogousness. The main distinguished feature of color in the pre-design world is additional dimension. Today color is viewed and used in design as a two-dimensional surface that do not refer to any other referent. When choosing particular color, modern designers take functionality as guide and their choice of color is rather accidental.
Keywords: transcendental, epistem, simulacrum, eidos, art Nouveau, postmodern, modernism, color, Design, sign
This article written in Russian. You can find full text of article in Russian here .
The journal allows the author(s) to hold the copyright without restrictions. All authors automatically own full copyright in their work as soon as they create it, and current Russian Federal legislation protects them.
Licence type: Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
The journal is an open access journal which means that everybody can read, download, copy, distribute, print, search, or link to the full texts of these articles in accordance with Creative Commons Attribution- NonCommercial 4.0 International License.
You are free to:
Share — copy and redistribute the material in any medium or format.
Adapt — remix, transform, and build upon the material The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
NonCommercial — You may not use the material for commercial purposes.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.