Eng During last 365 days Approved articles: 2065,   Articles in work: 293 Declined articles: 786 
Library

Back to contents

Culture and Art
Reference:

Transformations of Perception and Organization of Color Environment: From Eidos to Simulacrum
Pankratova Aleksandra Vladimirovna

PhD in Philosophy

Docent, the department of Design, National Research University “Moscow Power Engineering Institute”

111250, Russia, Moskovskaya oblast', g. Moscow, ul. Krasnokazarmennaya, 13 S, kab. 605

sashaoscar@mail.ru

 

 

Abstract.

The subject of the research is transformations of color perception and color environment caused by the influence of current epistem. The research hypothesis is that changes in the deeper structures of cogitation affect perception and use of color and consequently design. Design is viewed by modernists as a social practice and cultural phenomenon which determines the main difference of color and its functions as a sign in pre-design and modern worls. In her research Pankratova has used the method of knowledge archeology offered by Michel Fouault. Being applied to design, this method implies analysis of structural elements of the design discourse, color being one of such elements.  The main conclusion of the research is that modern designers use color as a simulacrum sign. Presently, there are three basic characteristics of color whichi are color shade, intensity and lightness that describe color as something flat or part of the material world. The pre-design paradigm perceives color as eidos or part of the transcendental world. The main characteristics of color eidos are three-dimensionality, transparency, shine and analogousness. The main distinguished feature of color in the pre-design world is additional dimension. Today color is viewed and used in design as a two-dimensional surface that do not refer to any other referent. When choosing particular color, modern designers take functionality as guide and their choice of color is rather accidental. 

Keywords: transcendental, epistem, simulacrum, eidos, art Nouveau, postmodern, modernism, color, Design, sign

DOI:

10.7256/2454-0625.2019.8.30549

Review date:

15-08-2019


Publish date:

18-08-2019


This article written in Russian. You can find full text of article in Russian here .

References
1.
Aristotel'. Sochineniya v chetyrekh tomakh. T. 1 / Red. V. F. Asmus. M.: Mysl', 1976. 552 s.
2.
Bart R. K psikhosotsiologii sovremennogo pitaniya // Sistema mody. Stat'i po semiotike kul'tury: per. s fr. / per. s fr., vstup. st. i sost. S. N. Zenkina. M.: Izd-vo im. Sabashnikovykh, 2004. S. 372.
3.
Bodriiyar Zh. Simulyakry i simulyatsiya / Per. s fr. A. Kachalova. M.: Postum, 2016. 240 s.
4.
Vaserchuk Yu. A. Iskusstvo tsveta Iokhannesa Ittena kak propedevticheskaya metodika vchera i segodnya // Baukhauz i khudozhestvennye shkoly epokhi avangarda: Materialy Mezhdunarodnoi konferentsii, 17-19 aprelya 2019 g. RAKh, NII RAKh, MGKhPA, MARKhI, NAD. M.: MGKhPA im. S.G. Stroganova, MARKhI, 2019. S. 94-95.
5.
Vitgenshtein L. Logiko-filosofskii traktat / Per. s nem. L. Dobrosel'skogo. M.: Izdatel'stvo AST, 2018. 160 s.
6.
Vygotskii L. S. Psikhologiya iskusstva. SPb.: Azbuka, 2000. 416 s.
7.
Griber Yu. A. Monokhromnaya model' gorodskoi koloristiki // Urbanistika. 2017. 2. S. 5864.
8.
Istoriya mirovogo iskusstva / Otv. red. E. Sabashnikov. M.: BMM AO, 1998. 717 s.
9.
Kandinskii V. O dukhovnom v iskusstve. Stupeni. Tekst khudozhnika. Tochka i liniya na ploskosti // Vasilii Kandinskii / Per. s nem. N. I. Druzhkovoi. M.: Izdatel'stvo AST, 2018. 384 s.
10.
Losev A. F. Istoriya antichnoi estetiki. Rannyaya klassika / Vstup. st. A. A. Takho-Godi. M.: Izdatel'stvo AST; Khar'kov: Folio, 2000. 624 s.
11.
Losev A. F. Estetika Vozrozhdeniya. M.: Akademicheskii proekt; Kul'tura, 2017. 646 s.
12.
Losskii V. N. Ocherk misticheskogo bogosloviya Vostochnoi Tserkvi. Dogmaticheskoe bogoslovie / Per. s fr. V. A.Reshchikovoi. STSL, 2010. 448 s.
13.
Malevich K. S. Chernyi kvadrat: [sbornik]. M.: Izdatel'stvo AST, 2018. 512 s.
14.
Platon. Fedon, Pir, Fedr, Parmenid / Obshch. red. A. F. Loseva i dr.; avtor vstupit stat'i A. F. Losev; primech. A. A. Takho-Godi; per. s drevnegrech. M.: Izd-vo Mysl', 1999. 528 s.
15.
Preobrazhenskii Yu. I. Zhivopisnoe vospriyatie. Smolensk, 1998. 72 s.
16.
Solov'ev V. S. Chteniya o Bogochelovechestve / Vstupit. st. A. A. Tesli. M.: RIPOL klassik, 2018. 382 s.