Eng During last 365 days Approved articles: 2031,   Articles in work: 293 Declined articles: 806 
Library

Back to contents

Theoretical and Applied Economics
Reference:

Methodological approaches towards formalized assessment of the impact of reputation capital of the region upon the parameters of its investment activity (on the example of the Republic of Tatarstan)
Grunichev Aleksandr Stanislavovich

PhD in Economics

Head of the department of Competitive Policy, Kazan (Volga Region) Federal University

420008, Russia, respublika Tatarstan, g. Kazan', ul. Kremlevskaya, 18

leon316@yandex.ru
Abdukaeva Aliya Aidarovna

Leading Scientific Associate, Center of Advanced Economic Researches in the Academy of Sciences of the Republic of Tatarstan

420111, Russia, respublika Tatarstan, g. Kazan', ul. Karla Marksa, 23/6

Aliya.Abdukaeva@tatar.ru

Abstract.

The subject of this research is the development of the concept and methodological approaches towards formulation of the theory of reputation economy applicable to the regional economic systems. This suggests not only formulation and substantiation of theoretical foundations, but also securing theory with practical recommendations based not so much on the methods of qualitative analysis, as on the methods of quantitative modeling of the studied processes using a wide variety of mathematical models. The object of this research is the Republic of Tatarstan. Special attention is given to the formalized assessments of the impact of reputation capital of the theory upon the parameters of its investment activity. The developed methodological approaches form the foundation for its further improvement and may enhance a dialogue on the indicated problematic – assessment of the impact of the reputation of theory upon investment processes. The scientific novelty of this research consists in the formulated conceptual approach of quantitative assessment of reputation capital of the region, as well as towards the development of the theory of reputation economy applicable to the regional economic systems. The research results determine the quarterly values of integral indexes of reputation capital of the Republic of Tatarstan over the period from 2013 to 2017, which formed the basis for structuring the econometric models of its influence upon the parameters of investment activity of the territory.

Keywords: potential of growth of economy of the region, , reputation capital of the territory, global information space, non-material factors of production, region, reputation economy, expectations of economic agents, competitiveness, investments

DOI:

10.25136/2409-8647.2019.2.29643

Article was received:

30-04-2019


Review date:

01-05-2019


Publish date:

07-05-2019


This article written in Russian. You can find full text of article in Russian here .

References
1.
Vazhenina I.S. Imidzh, reputatsiya i brend territorii.-Ekaterinburg: Institut ekonomiki UrO RAN. 2013. 378 s
2.
Domnin V. Doverie, privlekatel'nost' i risk glavnye dvizhushchie sily nematerial'nykh aktivov regiona. [Elektronnyi resurs]. URL: http://2008.forumstrategov.ru/rus/docs1.html
3.
Larionova N. A. Mekhanizmy upravleniya nematerial'nymi aktivami regiona // Vestnik SevKavGTU. 2006. 2.
4.
Pakrukhin A . P. Marketing territorii. 2-e izd. SPb.: Piter, 2006.
5.
Boisier S. Regional Management in a New International Order. Quasi States and Quasi Firms. Santiago. 1992.
6.
Vazhenina I. S. Imidzh i reputatsiya territorii // Regional'naya ekonomika. Teoriya i praktika. 2010. 23. S. 2-12.
7.
Safiullin, M.R. Metodologicheskie podkhody k sravnitel'noi otsenke vliyaniya ozhidanii ekonomicheskikh agentov na parametry promyshlennogo rosta pri razlichnykh tipakh strukturnogo neravnovesiya /Safiullin M.R., El'shin L.A. //Kazanskii ekonomicheskii vestnik. 2017. 3 (29). S. 32-41.
8.
Tarnavskii V. Strana kak brend // Management.com.ua. Internet-portal dlya upravlentsiv. [Elektronnyi resurs]. URL: http://www.management.com.ua/cases/case026.html (data obrashcheniya 15.04.2011).
9.
Reshetnikova I. I. Reputatsionnyi kapital kak faktor obespecheniya konkurentosposobnosti rossiiskogo biznesa: teoriya, metodologiya issledovaniya, problemy formirovaniya i upravleniya v usloviyakh globalizatsii rynkov: avtoref. dis. ... doktora ekon. nauk: 08.00.05. Volgograd, 2011. 49 s.
10.
Rozanova N.N. Otsenka reputatsii regional'noi ispolnitel'noi vlasti // Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Sotsiologiya.-2016.-T. 16.-2.-S. 359-374.
11.
Reshetnikova, I. I. Sovremennye instrumenty formirovaniya reputatsionnykh aktivov: kobrending / I. I. Reshetnikova// Izvestiya VolgGTU mezhvuz. sb. nauchn. st. 4(77)/ VolgGTU. Volgograd, 2011. (Ser. Aktual'nye problemy reformirovaniya rossiiskoi ekonomiki (teoriya, praktika, perspektiva). Vyp. 11).
12.
Arslan M.L., Seker S.E. Web Based Reputation Index of Turkish Universities // International Journal of e-education. 2014. 3.-r. 197-202.-https://docplayer.net/8905723-Web-based-reputation-index-of-turkish-universities.html
13.
Hossein Shad Manaman, Shahram Jamali, Abolfazl AleAhmad. Online reputation measurement of companies based on user-generated content in online social networks. Computers in Human Behavior 54 (2016) 94e100
14.
Yi Grace Ji, Cong Li, Michael Northc, Jiangmeng Liu. Staking reputation on stakeholders: How does stakeholders Facebook engagement help or ruin a companys reputation?. Public Relations Review 43 (2017) 201210
15.
Peter Dorčák, Peter Markovič, František Pollákb. Multifactor analysis of online reputation of selected car brands. TRANSCOM 2017: International scientific conference on sustainable, modern and safe transport. Procedia Engineering 192 ( 2017 ) 719 724
16.
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of Management, 26(6), 10911112
17.
Boyd, B. K., Bergh, D. D., & Ketchen, D. J. (2010). Reconsidering the reputationPerformance relationship: A resource-based view. Journal of Management, 36(3), 588609. http://dx.doi.org/10.1177/0149206308328507
18.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N.(1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 2540.
19.
Safiullin M.R., Elshin L.A., Shakirova A.I. Analysis of the impact of environmental stress on social-and-economic well-being of population: development of the methodology and its testing. Middle East Journal of Scientific Research. 2013. T. 13. SPLISSUE. S. 101-107.
20.
Safiullin M.R., El'shin L.A., Shakirova A.I. Ob otsenke delovoi i ekonomicheskoi aktivnosti.-Moskva, 2011.-111 s.