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Psychology and Psychotechnics
Reference:

Spirova, E. M. Symbols of the Subconsciousness

Abstract: the article reveals the role of the unconscious in advertising. The latter is viewed as one of the human “sense experiences”. The author describes the work of a tachistoscope, highlights the importance of stereotypes as a tool for manipulation of the sub consciousness and speaks of the advertising as a “vicious tempter”.



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