Notice: Undefined offset: 0 in C:\WebServers\home\nbpublish.com\www\nb_specific\common.inc.php on line 118
'' nbpublish.com
Eng During last 365 days Approved articles: 1963,   Articles in work: 321 Declined articles: 630 
Library

Savvina O.V. Animated Series as an Artistic Product (the Examples of Smeshariki and Masha and the Bear)

Published in journal "Culture and Art", 2016-5 in rubric "Cultural heritage, tradition and innovation", pages 616-623.

Resume: The article analyses the core idea (concept) of the Russian modern popular animated series (the examples of Smeshariki and Masha and the Bear) and its ethical values. In recent decades animated series that are based on such ethical values as kindness, friendshi, family and so on are growing in popularity. The purpose of the present research is to describe general principles of making successful animated series.Animated series are artistic products that is why an artistic component is very important in conveying the idea to the audience as well as marketing and promotion of animated series on domestic and international markets. The author of the article analyses the basic idea of animated series and episodes and their stories, plots, graphics and etc. as well as interviews with the authors of the ideas and promoters. The study also pays attention to the marketing and branding. The author comes to the conclusion that nowadays the good basic idea (concept) of animated series is necessary to succeed on the market. However, there are no popular animated series without well-known professionals in the industry providing quality embodiment of the basic idea and affecting feelings of the audience. Good promotion at the first stages of promoting the brand is also very important.

Keywords: villain, hero, government support, promotion, animation, values, artistic product, animated series, concept of animated series, traditional values

DOI: 10.7256/2222-1956.2016.5.19894

This article can be downloaded freely in PDF format for reading. Download article

Bibliography:
Tereshchenko M. Il'ya Popov: Mne nravitsya delat' to, chto v Rossii schitaetsya nevozmozhnym. / Interv'yu s I. Popovym. Rezhim dostupa: http://www.kino-teatr.ru/kino/person/322/ (22.06.2015).
Pervozvanskiy M. Zhivut vmeste i ne ubivayut drug druga. / Interv'yu s A. Prokhorovym. Rezhim dostupa: http://www.naslednick.ru/archive/rubric/rubric_226.html (22.06.2015).
Levi-Stross K. Totemizm segodnya. / Biblioteka Gumer. Rezhim dostupa: http://www.gumer.info/bibliotek_Buks/Culture/Lev-Str/04.php (22.06.2015).
Oleg Kuzovkov. Khudozhestvennyy rukovoditel' studii Animakkord. /Portal "Mir 3D", interv'yu s O. Kuzovkovym. Rezhim dostupa: http://www.mir3d.ru/person/586/
Propp V. Istoricheskie korni volshebnoy skazki. / Biblioteka Gumer. Rezhim dostupa: http://www.gumer.info/bibliotek_Buks/Linguist/Propp_2/index.php (Data obrashcheniya: 29.06.2015).
Khangil'dieva I.G. Traditsionnye formy v netraditsionnom kontekste: arenda i koproduktsiya v sfere kul'tury i iskusstva (materialy kursa Predprinimatel'stvo v kul'ture).
Otchet departamenta kinematografii za 2014 god Ministerstva kul'tury RF. / Rezhim dostupa:
http://mkrf.ru/upload/mkrf/mkdocs2015/Otchet.%20Departament%20kinematografii.pdf
Fond kino predstavit rekordnoe kolichestvo rossiyskikh proektov na kinorynke v Kannakh.-Po materialam press-sluzhby Russian Cinema/ Portal CINEMOTION. Rezhim dostupa:
http://www.cinemotionlab.com/novosti/01877-fond_kino_predstavit_rekordnoe_kolichestvo_rossiyskih_proektov_na_kinorynke_v_kannah/ (23.06.2015).
Novye animatsionnye proekty iz Rossii byli predstavleny na krupneyshem animatsionnom kinorynke Evropy. / v razdele Novosti ot 14.06.2014 na ofitsial'nom sayte Sotsial'noy i ekonomicheskoy podderzhki otechestvennoy kinematografii. Rezhim dostupa: http://www.fond-kino.ru/news/6/545/ (23.06.2015).
Mart'yanova G.Yu., Il'ina A.A. Potentsial artterapii v sisteme korrektsionnoy pomoshchi doshkol'niku // Psikholog. - 2015. - 1. - C. 94 - 118. DOI: 10.7256/2409-8701.2015.1.13601. URL: http://www.e-notabene.ru/psp/article_13601.html

Correct link to this article:
just copy this link to clipboard