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Kovaleva, N. B. Text as the Point of Meeting and Misconception. Media Hermeneutics of Self Conceptions and Images

Published in journal "Pedagogy and education", 2016-3 in rubric "Knowledge and understanding", pages 238-248.

Resume: In her research Kovaleva describes theoretical grounds and conceptual principles of her refl ective positional approach to scenario planning of personality development situations. She also analyzes a number of objective factors that determine transformation of maturity paths and personality development in the media culture. Based on the heritage of Lev Vygotsky, Aleksey Losev, Sergey Averintsev, and Mikhail Bakhtin, the researcher analyzes opportunities of personal growth in terms of comprehension of sign-image and symbolic grounds of the language in the creative space of group discussion of cultural patterns. Th e research focuses on the issues of creative self-consciousness development, subjective positionality and refl ective-hermeneutical competence of students. Th e framework for describing means and opportunities of development is formed taking into account analysis of factors that determine transformation of maturity paths and personality development in the media culture. Kovaleva describes the role of the ability to understand the metaphoric language of media texts as the necessary basis for developing subjective positionality. She illustrates principles and potential eff ects of media hermeneutics as the basic technology of the refl ective positional approach by discussing the Oscar-winning cartoon ‘Th e Old Man and the Sea’ directed by A. Petrov. Th e project discussion scenario composed based on refl exive actions and prospective creative forms of refl ection allows to provide conditions for creative understanding of the main ideas of the aforesaid cartoon in terms of one’s life and development tasks with reference to the objective cultural meaning of the author’s idea.

Keywords: cultural activity approach, media environment, refl exive positional approach, image, symbol, sign, media hermeneutics, refl ection, understanding, positionality.

DOI: 10.7256/2306-434X.2016.3.20043

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