Published in journal "Philosophy and Culture", 2015-9 in rubric "Tradition and innovation", pages 1328-1338.
Resume: The subject of the article is collecting as a socio-cultural phenomenon. The author of the article aims to discover philosophical-anthropological premises for the Western cultural tradition to show individual collectors in a bad light and to speak of them as fanatics, speculators and maniacs. Being an inadequate reflection of the reality, this tradition is encouraged by a number of economic factors defining peculiarities of popular culture. However, initially this tradition is based on Freudian methdology of choice and analysis of cultural phenomena. Implementation of this scheme is viewed as mythologisation and the main systematically important element thereof, the sublimation theory, is qualified as a pseudo-scientific myth. The basic research method used by the author is the critical analysis of historical and philosophical texts and social-phenomenological study of social and cultural phenomena at the empirical and theoretical levels. As part of his historical and philosophical excursus, the author of the article offers to view Sigmund Freud's sublimation theory as viewed by Max Scheler. Rejecting vulgar interpretations of the sublimation theory as 'spiritual alchemistry', Max Scheler still found the rational kernel in Freud's theory. The author of the present article assumes that this is the point of coincidence of the two philosophers which allows to speak of the influence made by Freud on metaphysics of late Scheler. Following the idea of Karl Marx on 'spontaneous activity', the author of the article concludes that collecting is an expression of freedom, active self-realization of human in his leisure time, and a form of active self-fulfiment of personality in a society. To the author's opinion, a collector can be referred to neither Freud's homo libidinosus, nor to Nietzsche's homo politicus, nor to Marx' homo oeconomicus. Just like any other subject of a cultural practice, collector is encouraged by spiritual aspirations and appetences rather than the three basic existential forces named above. These spiritual aspirations and appetences are dictated by values, ideals and cultural standards. They cannot be reduced to none of these forces, neither do they consistute all of them altogether.
Keywords: naturalistic reductionism, universal explanatory scheme, sublimation, libido, popular (mass) culture, philosophical-anthropological premises, collecting, freedom, human personality, spontaneous activity
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