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Sineokiy O.V. Corporate Culture and Right of Corporations in the Culture of Music Recording

Published in journal "Culture and Art", 2015-4 in rubric "Applied culturology", pages 413-421.

Resume: The main component of culture is the audio sound. The object of study is a musical recording as a socio-cultural institution with its specific corporate policies the study of which is the subject of the publication. In the music business, corporate culture plays a particularly important role as it advocates the axiom behavior for all participants in these relationships and is a powerful strategic tool. To date, there remain issues of the relationship between corporate culture and corporate law in music business. In this regard, the author examines the problem of correlation between corporate culture and corporate law in music business. Particular attention is paid to the cultural significance of the music recording technology. The research is based on the phenomenological concept of organizational culture and the theory of social institutions that are understood as stable complexes of formal and informal rules, principles, standards, attitudes governing the interaction of people in a particular sphere of life and organizes it into a system of roles and statuses. The novelty of the research lies in the scientific substantiation of the provision according to which corporate relationships in the recording business perform the role of a coordinator of common ties, creating a comprehensive communications network with common rules, thereby forming new cultural levels of musical sound recording, sale and consumption of the phonographic products.

Keywords: PR-structure, corporate communication, culture, corporate law, sound recording, music industry, music business, major, label, phonographic products

DOI: 10.7256/2222-1956.2015.4.14615

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