
	Psychology and Psychotechnics Reference: Bzezyan, A. A. The influence of gender of the ethnocultural appearance on the degree of positive evaluation // Psychology and Psychotechnics. 2014. № 1. P. 83-90. URL: https://en.nbpublish.com/library_read_article.php?id=63938 Bzezyan, A. A. The influence of gender of the ethnocultural appearance on the degree of positive evaluation Abstract: The article is aimed at studying the influence of gender identity of the ethnocultural appearance on the degree of positive attitude and evaluation. The author of the article makes an assumption that the degree of positive evaluation based on one’s appearance may be conditioned by the ethnocultural and gender identity. The author of the article provides the results of the comparative analysis of positive/negative esthetic evaluations, attractiveness for the opposite sex and the degree of correspondence of the appearance of different ethnocultural groups to the male or female gender. The author of the article used a modified variant of ‘the estimation and interpretation of the appearance and its correspondence to the gender and age constructs’ (published by v. A. Labunskaya in 2009). This method evaluated the following types of appearance: slavic appearance, caucasian appearance and asian appearance as well as their gender identity. The author shows that there is a statistically significant difference in the degree of positive evaluations of different appearances depending on the ethnocultural type. The gender identity of the person being evaluated also has an influence on the degree of positive evaluations of particular types of appearance. Keywords: gender, ethno-cultural appearance, Slavic appearance, Caucasian appearance, Asian appearance, degree of positive assessment, discrimination, ethnocultural group, integral assessment. This article can be downloaded freely in PDF format for reading. Download article This article written in Russian. 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Bzezyan, A. A. The influence of gender of the ethnocultural appearance on the degree of positive evaluation