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Kirillova, N. B. Medialogy as the Synthesis of Sciences

Published in journal "Culture and Art", 2012-6 in rubric "Virtual reality", pages 71-83.

Resume: The article describes methodological approaches and theoretical aspects of mediaology as the synthesized humanitarian science of XXI century which in some way ended the epoch of information sciences. The subject of mediaologyis the formation and development of media culture as a part of media reality researches: its anthropology and genesis, semiotic system and social functioning, influence on modernization processes in the society and all over the world. Medialogy is focused on principles of spiritual regulation of different spheres of existence, evolution of sociocultural and political systems as well as new mythologies, reforms, information wars, problems of personality socialization and etc.

Keywords: cultural research, computer technologies, medialogy, media management, media culture, media reality, media semiotics, media philosophy, media politics, media pedagogy.

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