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Marchenko, F. O. Psychological Issues of Evaluation of Childs TV Programs Quality

Published in journal "Psychology and Psychotechnics", 2011-11 , pages 74-84.

Resume: The article analyzes approaches to studying cognitive and social effects of TV shows. Usual researches are driven by both pragmatic tasks of childs TV as well as the current social conjuncture. But such researches do not take into account a number of very important indicators of child development: perception, memory, cogitation, personal and social identity. Russian theories of psychological development would actually expand the methodological and theoretical basis of such researches studying the efficiency of TV shows for children.

Keywords: psychology, socialization, cultivation, social learning, cognitive development, reading skills, attention, emotions, methods, evaluation criteria.

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