Abstract: In their research the authors analyze the process of developing the concept of 'enemy' in modern virtual and information space from the point of view of semantics and frequency of occurrence (rank) as well as overall context of wording including the contents of search requests made by users of Yandex and Google, responses of Yandex and Google news aggregators, compatiblity and content of materials that pop out when the request for lexeme 'enemy' is made in the First Federal TV channel (1999 - 2017), Federal Newspaper 'Izvestia' and 'Russian Newspaper' (spring - autumn of 2017). The authors have applied the continuous sampling method that covered the period of time about half a year (for the newspaper) and the period of Internet resource of the First TV Channel existence, as well as the first 10 pages that were offered by Yandex and Google news aggregators for user requests; classification method, method of elementary statistics (in absolute numbers), composition of rank-based dictionaries (prose and spontaneous speech) the authors specialize in, lexical-semantic method (determination of word using meaning based on the context and compatibility). The results of the research demonstrate the increasing social tension, on the one hand, and prevention or transfer of conflict areas used by federal mass media. Along with the politization of this concept (external policy), there is also an ongoing process of user conscious gamerization and interpretation of this term into terms of cinematographic culture and art artefacts. 

Keywords: televisual, Internet Newspapers, search aggregators, lexical semantics, psycholinguistics, extremist activity, the social unconscious, information space, news texts, conflictology